DECEMBER
2 From the country’s 12th biggest shopping day in 2005, Cyber Monday is now number two. The theory is that shoppers are looking to close the deal after testing out gifts in person over the weekend. Help them with a gift card offer that throws in a 10% discount.
14-28 These are the Halcyon Days. Chaos everywhere. Patients demanding to use their expiring vision benefits, harried mothers with screaming kids squeezing in a visit while shopping, and everyone in a rush to get their glasses before their holiday travel. And yet amid it all, there you are — a picture of calm professionalism. Visualize it: You, the halcyon, the calm doctor, charming the wild seas.
21 Sunglasses will forever be associated with brilliant summer days but it’s winter that poses the greater threat to the eye. Snow reflects nearly 80% of the sun’s rays. Dry beach sand? Just 15%. As you install a new seasonal display (think barren branches and cool whites and blues to avoid the Christmas schlock), get the word out — “Wear protection this winter!”
JANUARY
1 National Opticians Month is your chance to celebrate your team’s vital role in fitting and dispensing eyeglasses and contact lenses. Publish their opticianry origin stories on your socials throughout the month and which brands they’re loving now.
