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Charmant Announces Licensing Agreement with Eddie Bauer




The Eddie Bauer collection will launch in March.

(Press Release) MORRIS PLAINS, NJ – Eyewear manufacturer Charmant announced an exclusive licensing agreement with Eddie Bauer to design, manufacture and distribute Eddie Bauer-branded eyewear.

The Eddie Bauer eyewear collection of ophthalmic frames and sunglass styles will launch in March 2017 and will retail in North America, Europe and Asia.

“We are thrilled to partner with Eddie Bauer on the creation of this collection,” said Ken Onishi, president and CEO of Charmant USA Inc. “Their commitment to quality, function and style perfectly complements our company’s philosophy and business model. This partnership creates new opportunities for us to enhance the active lifestyle segment for men and women alike. We are confident Eddie Bauer eyewear will find a prominent place within the eyewear market.”

Bill Bredy, senior vice president of licensing and international for Eddie Bauer, said: “CHARMANT’s expertise in creating timeless, quality eyewear pieces makes them the perfect partner for Eddie Bauer. Eddie Bauer prides itself on offering innovative, quality products that enable our customers to live their adventure. We are excited to expand our offering to now include a premium eyewear collection for today’s adventurer that reflects both their individuality and spirit of adventure.”


Eddie Bauer is an active outdoor brand offering premium-quality outerwear, apparel, footwear, accessories and gear. Eddie Bauer products are available online at, and at more than 400 stores in the U.S., Canada, Germany, Japan and other international markets.

Based in Sabae-City, Japan, Charmant Group has over 50 years of experience in eyewear frame production and today is a leading integrated frame manufacturer, covering design, production, marketing and distribution. With an extensive expertise in selling licensed brand names such as Isaac Mizrahi, Esprit and ELLE, the group has an international operating presence and distribution coverage in almost 100 countries.


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