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Charmant Group and Esprit Extend Global Partnership

They’re celebrating a 25-year association.

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(PRESS RELEASE) Charmant Group, a world leader in premium eyewear, announces the renewal of its licensing cooperation with the global fashion brand Esprit. This announcement comes as Charmant and Esprit this year celebrate their 25-year anniversary as business partners.

For decades the Charmant Group has forged a reputation as an eyewear designer and manufacturer whose technical skill and product precision are matched by a flair for style and trend. Esprit’s positivity and celebration of togetherness has delivered joy every day through laid-back tailored, high quality essentials since its founding in 1968. For both companies, the longevity and accomplishments of their partnership can be ascribed to common values and goals.

“We are very proud of this 25-year journey and look forward to many more years ahead,” says president and CEO of Charmant Group Masao Miyachi. “The success of our bond is down to the intrinsic guiding principles of both CHARMANT and ESPRIT: we always put the needs of our customers, high product quality, style and value for money at the forefront of our strategy.”

Maria Pambori, senior vice president head of lifestyle at Esprit, added, “We are looking forward to continuing the successful partnership with CHARMANT and further developing our eyewear range. We highly appreciate CHARMANT as a reliable business partner with a profound expertise and knowledge while sharing a common brand understanding.”

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