Press Releases CHARMANT Group Renews ELLE Eyewear License The renewal of the license comes just as the two brands celebrate the 25th year of their successful international collaboration. Published 3 years ago on July 20, 2021 By Press Releases Share Tweet (PRESS RELEASE) CHARMANT Group, world leading manufacturer and designer of optical and sun eyewear, announces the extension of its long-term collaboration with French fashion and lifestyle brand ELLE- by an additional five years. News of the renewal of the license comes just as the two brands celebrate the 25th year of their successful international collaboration: it was back in 1996 that CHARMANT Group first signed up to create and market ELLE frames. The eyeglasses innovator has established ELLE as a leading eyewear brand ever since. Photo Gallery INVISION and MIDO a Match Made in Milan Photo Gallery 13 Images That Show Why Eyes on Trade in Winston-Salem, NC Was Named One of America’s Finest Optical Retailers for 2023-24 Photo Gallery 11 Images That Show Why Independent Optical Was Named an AFOR Finalist ELLE has become today more than the beloved Parisian fashion magazine label; as a global and lifestyle brand, ELLE has inspired and influenced women for decades. Owned by the Lagardère Group, ELLE stands for French chic, urban Parisian vibe and individual style. ELLE eyewear by CHARMANT channels this spirit into a diverse portfolio of contemporary optical and sunglasses frames, in a wide range of seasonal trend colours and shapes. This high-quality, high-comfort, affordable eyewear is available in selected stores worldwide for elegant and stylish women. Japanese eyewear leader CHARMANT Group has been pushing the boundaries of eyewear engineering and design since its establishment in the 1950s. Focusing on unparalleled wearing comfort, superior eyewear quality quickly became synonymous with the CHARMANT name. Today, CHARMANT Group frames can be found in top optical and retail stores around the world. CHARMANT Group President & CEO Masakiyo Honjo expressed his delight with the renewal of the ELLE agreement: “The partnership between CHARMANT Group and ELLE is the purest combination of eyewear expertise and fashion flair. For over quarter of a century, we have worked in harmony to develop the ELLE brand and achieve the success that is ELLE eyewear.” He added:” We look forward to the next chapter of this thrilling story.” “We are thrilled to continue this great and challenging story between Charmant and Lagardère Active Enterprises for the success of the ELLE eyewear collections. For 25 years, we have built with Charmant a loyal partnership, driven by our shared values and our quest for excellence. Our mutual confidence is the path that will continue to take us to a repeating achievement in the long run” says Anne Billaz Le Leap, Directrice Générale & CEO of Lagardère Active Enterprises. Advertisement Related Topics:CharmantElle click to Comment(Comment) Up Next Safilo at Casa Italia Tokyo 2020 Don't Miss AAO Supports ASCO’s ‘Optometry Gives Me Life’ Campaign with $50K Donation SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. 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