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CHARMANT USA and Eddie Bauer Renew Eyewear Licensing Agreement

The contract covers a 3-year period commencing in 2023.




CHARMANT USA and Eddie Bauer Renew Eyewear Licensing Agreement

(PRESS RELEASE) MORRIS PLAINS, NJ — CHARMANT USA, an eyewear manufacturer and distributor and iconic outdoor brand, Eddie Bauer announced the contract renewal of Eddie Bauer eyewear. The contract covers a 3-year period commencing in 2023.

“We are excited to continue our esteemed partnership with Eddie Bauer. Having a label exclusively for people who enjoy the great outdoors and all of life’s adventures, has broadened the CHARMANT USA brand portfolio,” states Bill Hurst, vice president of sales at CHARMANT USA. “We are fond of Eddie Bauer’s commitment to adventure-driven innovation and sustainability. A brand CHARMANT USA and our valued customers enjoy being a part of.”

For nearly 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer Eyewear continues this tradition, providing quality prescription eyeglasses and sunglasses for all of life’s adventures.

“We look forward to our future with CHARMANT and our continued success with Eddie Bauer eyewear,” said Taryn Washenik, senior vice president, Lifestyle at ABG, owner of Eddie Bauer. “Through our union with CHARMANT, we are able to deliver quality eyewear to the Eddie Bauer customer and adventure enthusiast.”

The collection emphasize Eddie Bauer’s brand promise “Live Your Adventure” by offering designs and materials that allow for active living.

  • ULTEM- Light weight, flexible and durable plastic. Ultem styles are designed with adjustable nose pads that offer a customizable fit and added comfort.
  • TITANIUM- Lightweight and durable, this high quality material will not tarnish and holds up to daily wear and tear.
  • MEMORY METAL – Lightweight, extreme flexibility and durable nickel titanium memory metal always returns to its original shape.
  • POLARIZED LENS – The sunglass collection offers glare reducing Polarized lenses. Polarized lenses counteract glare on water, and solid surfaces, allowing for clear vision and reduced effects of harmful UV rays.



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