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Charmant USA Announces New Key Account Manager

He comes to CHARMANT with over 25 years’ experience in the eyewear industry.




(PRESS RELEASE) MORRIS PLAINS, NJ — CHARMANT, known for producing top-quality, comfortable and attractive eyewear, has announced the hiring of Ray Geerlof as Manager of Key Accounts and Business Development.

Ray Geerlof comes to CHARMANT with over 25 years’ experience in the eyewear industry. He began his career as a National Sales Manager for the sports division at Reebok Eyewear before becoming the Director of Key Accounts and Training at Logo of the Americas. From there he became the Director of International Sales and Key Accounts at Revolution Eyewear and most recently oversaw the sales rep and distributor network at Eyewear Designs.

Throughout his career, Ray has participated in the US and global brand launches of well-known labels such as Reebok Eyewear, Tag Heuer, Givenchy, Harry Potter and Ed Hardy.

VP of Sales Bill Hurst stated, “His extensive optical background in both sports and fashion eyewear will prove invaluable to CHARMANT USA and will facilitate the development and nurturing of new and existing partnerships.”


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