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Chinese Retailer Pushes Helen Keller Sunglasses

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What’s in a name?

Chinese retailers are finding that brands with Western-sounding names are a hit with upwardly mobile – and newly affluent – consumers. One company may have gone a step or two too far, however, with a line of trendy sunglasses called Helen Keller. “You see the world, the world sees you,” is the advertising tagline.

Read more at Straits Times

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