DECEMBER

14 Hanukkah comes earlier than usual this year, starting on the evening of Dec. 14 and running until Dec. 22. The timing will allow you to offer a distinct display that doesn’t get lost in all the Christmas revelry.

21 Winter is here and with it the final desperate flock of “late birds.” When the 43% of consumers who were planning to shop for holiday gifts between Dec. 21 and Dec. 24 last year were asked why they waited until the last minute, “finding the best deals” and “busy schedules” were the most popular reasons given, according to PriceGrabber.This is your chance to start moving any slow sellers that would be facing heavy markdowns after the holidays.

31 Help your customers draft New Year resolutions for their eyes: eating better, adding long horizons to their daily routine and getting regular check-ups. Send that email!

JANUARY

1 The public needs reminding that glaucoma is the leading cause of irreversible blindness in the U.S. The NEI’s National Eye Health Education Program encourages people at higher risk for glaucoma to make a resolution for healthy vision this New Year. Infocards, articles, publicity tools and social media kits available here.