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Class-Action Complaint Filed Against Large Eyewear Retailer Alleging Bogus BOGO Offer

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Plaintiff claims that the retailer jacks up the price of the first pair of eyeglasses that doesn’t make the second pair “truly free.”

A class-action complaint has been filed against Visionworks of America, one of the largest eyewear retailers in the country, over its buy-one, get-one-free offer on eyeglasses, Cook County Record reports.

The article says that Chicago resident Cheryl Lenart filed the complaint, claiming that San Antonio-based Visionworks “increases the ordinary and usual price for a single pair of eyeglasses, such that the second pair is not truly free.” In the complaint, she describes the online and print advertising that led her into a store in which “a salesclerk quoted her a price of $332.03 for a single pair of eyeglasses, and stated that the second pair of eyeglasses would be ‘free’ under the offer.” However, Lenart claims that “the ordinary and usual price for such a single pair of eyeglasses was approximately 40 percent less than the” $332.03 she paid.

If class certification is granted, the article adds, the class would include “tens of thousands” of people who accepted a BOGO offer from Visionworks in Illinois during the last three years. Lenart is seeking punitive damages of $5 million plus attorney fees.

Read more at Cook County Record

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