Headlines Class-Action Complaint Filed Against Large Eyewear Retailer Alleging Bogus BOGO Offer Published 6 years ago on June 15, 2016 By INVISION Staff Share Tweet Plaintiff claims that the retailer jacks up the price of the first pair of eyeglasses that doesn’t make the second pair “truly free.” A class-action complaint has been filed against Visionworks of America, one of the largest eyewear retailers in the country, over its buy-one, get-one-free offer on eyeglasses, Cook County Record reports. The article says that Chicago resident Cheryl Lenart filed the complaint, claiming that San Antonio-based Visionworks “increases the ordinary and usual price for a single pair of eyeglasses, such that the second pair is not truly free.” In the complaint, she describes the online and print advertising that led her into a store in which “a salesclerk quoted her a price of $332.03 for a single pair of eyeglasses, and stated that the second pair of eyeglasses would be ‘free’ under the offer.” However, Lenart claims that “the ordinary and usual price for such a single pair of eyeglasses was approximately 40 percent less than the” $332.03 she paid. If class certification is granted, the article adds, the class would include “tens of thousands” of people who accepted a BOGO offer from Visionworks in Illinois during the last three years. Lenart is seeking punitive damages of $5 million plus attorney fees. Read more at Cook County Record Advertisement Related Topics: click to Comment(Comment) Up Next Wanted: Serial Sunglasses Thief Who’s Swiped 57 Pairs from 10 Shops Across New York City Don't Miss New Eyewear Shop Allows Customers to Design Their Own Sunglasses Right There in the Store SPONSORED VIDEO TryLive POP delivers ideal try-on experiences to your customers any day, any time. Expanded Reach with a Personal Touch Your customers deserve personalized attention and as many options as their hearts desire. You deserve—and need—strategies for providing an optimized customer experience that sets you apart from your competition. TryLive POP delivers both. Give your customers personalized, at-home try-on sessions with all of the benefits of an in-store experience. And with TryLive POP, every day is a special occasion. You may like Promoted Headlines This Is the Most Important Decision You Can Make To Increase Sales Right Now! Stop Limiting Your Ability To Sell High End Frames Essential Blue Series Essilor Advertisement Latest Trending Videos Buzz Session1 hour ago “Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By Do You Or Don't You1 hour ago More Than 80% Of ECPs Don’t Offer a Sales Commission but Many Do Offer Various Bonus and Incentive Programs Benchmarks19 hours ago Six Optical Retailers That Hit the Road to Drive Business Thru Their Doors Best of the Best19 hours ago Making and Selling His Own Frames Led to a Professional Rebirth for This Illinois Optician Sanity Files21 hours ago This Canadian Optician Sings the Praises of Building a Business Restoring and Customizing Eyewear Headlines2 weeks ago EHR Vendor Hack Extends to 100,000 Eyecare Patients Sponsored Content4 weeks ago Eyezen® Kids Lenses: Designed for How Children See the World Headlines2 weeks ago Eyewear Worth Thousands Stolen in Virginia Robbery Photo Gallery1 week ago 9 Eyecare Patient Encounters That Didn’t Quite Make Sense Real Deal3 weeks ago This Teen Came for an Exam Alone. Now His Mom Has Questions. Sponsored Content4 days ago Essential Blue Series Media Spotlight4 weeks ago Elevate Your Optical Sponsored Content4 weeks ago Eyezen® Kids Lenses: Designed for How Children See the World 4ECPs Webinars1 month ago Google Marketing for Patient Acquisition 4ECPs Webinars1 month ago 10 SEO Steps for Better Ranking Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery1 week ago 9 Eyecare Patient Encounters That Didn’t Quite Make Sense Headlines1 week ago 4 ODs to Be Inducted Into National Optometry Hall of Fame Headlines23 hours ago EHR Vendor Breach Now Affects 342K Patients, 8 Organizations Sponsored Content4 days ago Essential Blue Series Best of the Best3 days ago This California Practice Focuses Its Online Marketing on Its Own Backyard … And You Can Too Do You Or Don't You4 days ago More Than Half of You Welcome Pets Into Your Eyecare Business Columns4 days ago 5 Big Tips To Get the Most From Your Wholesale Lab Sponsored Content1 week ago Made in Italy, Born in The U.S.A.