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Classique Eyewear to Distribute Inspecs USA O’Neill and Superdry Collections

The products will reach independent ECPs throughout the U.S.

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(PRESS RELEASE) PALM HARBOR, FL – Inspecs USA and Classique Eyewear have reached an exclusive distribution agreement for the O’Neill and Superdry optical and sunwear collections to independent ECPs throughout the U.S.

O’Neill was founded in California in 1952 by surfer and wetsuit creator Jack O’Neill and is now regarded as one of the world’s leading active lifestyle brands. While staying true to its California surfing heritage, O’Neill has evolved into a popular brand for active lifestyle individuals, appealing to a large age spectrum from millennials to baby boomers. O’Neill is worn by both men and women across a wide-range of U.S ethnic groups, and its broad market appeal makes it an attractive offer for ECPs and optical retailers. The optical collection features the use of unique and proprietary materials including Bio-Acetate, a biodegradable material sustainably manufactured from plant-based cellulose. O’Neill sunglasses incorporate natural TAC (Triacetate Cellulose) ultralite lens technology formulated for superior visual and polarization clarity, ideal for those involved in leisure sports and sports active lifestyles. These lenses are predominantly made from natural, renewable materials, mainly eco-polymers from cotton and wood cellulose. These natural materials make O’Neill appealing to environmentally conscious individuals.

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With more than 515 Superdry branded retail locations in 46 countries, the fashion and apparel phenomenon continues to grow rapidly in the U.S. due to its popular trend appeal. Superdry aims to create “future classic” garments inspired by fusing vintage Americana and high-impact Japanese graphic imagery with a contemporary British twist. It stands out as a distinctive brand with a notable international celebrity following, including Prince Harry and Meghan Markle, Bradley Cooper, Samuel L. Jackson, Mila Kunis, David Beckham, Kylie and Kendall Jenner and Selena Gomez. Superdry Eyewear offers high-end frames and sunglasses for the trendsetter. From the geek-chic college student to the designer brand fashionista, Superdry Eyewear features great styles for everyone, making it an ideal pick for millennials and Gen X wearers alike.

“We are very excited to partner with Classique Eyewear,” said Vance Wright, president of Inspecs USA. “Classique brings an expertise in eyewear distribution to the U.S. ECP market, while Inspecs brings over 30 years of product innovation and manufacturing experience. We firmly believe we have found a long-term partner that shares our values and will help us grow our brand presence across the country.”

According to Craig Glasser, CEO of Classique Eyewear, “Our new strategic collaboration with Inspecs USA to develop and grow the distribution to the ECP market of O’Neill and Superdry, two contemporary and trending active lifestyle brands, adds new opportunity to our current business model. It allows us to take our respective businesses to the next level by leveraging these popular brands to increase our current level of distribution and achieve a higher market penetration. Classique Eyewear, as a California based company, is aligned with O’Neill’s heritage and its brand culture of innovation by using natural elements to benefit those who appreciate the ocean, surf and an active lifestyle. Superdry, with its distinctive celebrity following, makes it an ideal fit for the California fashion street scene.”

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Press Releases

ISVA Appoints New Members to Its Board of Directors

It welcomes Donald Teig, O.D., FAAO and Greg Appelbaum, Ph.D.

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Donald Teig and Greg Appelbaum

(PRESS RELEASE) NORTH ROYALTON, OH — The International Sports Vision Association (ISVA), an interdisciplinary group of professionals dedicated to advancing the field of vision training for athletes of all ages and levels to help them achieve peak athletic performance, announced the appointment of Donald Teig, O.D., FAAO and Greg Appelbaum, Ph.D. to its Board of Directors.

“Don and Greg bring a rich mix of backgrounds and experiences that will help ISVA increase public and professional awareness of the positive impact that vision training and enhancement of vision skills can have on athletic performance, and educate practitioners about how to build and enhance a sports vision specialty,” says ISVA President Alex Andrich, O.D., FCOVD.

A pioneer in the field of Visual-Neurocognitive Training, Dr. Teig began his sports testing & training career with 15 teams in Major League Baseball in 1980 and, throughout his career, has evaluated and trained athletes from virtually every sport. He has authored numerous articles and books on the relationship of vision to improved athletic performance, lectured throughout the world, and has originated much of the equipment and techniques being used in the field today.

He is the founder and medical director of The A Team – High Performance Vision Associates, a 65-member group of elite sports medicine professionals, and executive director of “The I Gym”, a cutting edge Visual Performance training center in Sunrise, Florida, that serves as the exclusive vision care providers for the NHL Florida Panthers Hockey Team.

Dr. Teig was a past president of the former International Academy of Sports Vision which was affiliated with the American College of Sports Medicine, and past chairman of the Sports Vision Section of the American Optometric Association, where he received Sports Vision Specialist of the Year honors.

Greg Appelbaum, Ph.D. is an associate professor in the Duke University School of Medicine where he heads the Human Performance Optimization Lab (Opti Lab) and directs the Brain Stimulation Research Center. Dr. Appelbaum holds appointments in the Department of Psychiatry and Behavioral Sciences, Psychology and Neuroscience and is an affiliate of the Center for Cognitive Neuroscience.

His research addresses the brain mechanisms underlying visual-motor control, and how these systems can be improved thorough behavioral, neurofeedback, and neuromodulatory interventions. Since 2011, Dr. Appelbaum has been conducting DARPA and Army Research Office-funded research addressing the role of vision, and vision training in sports. This line of research has included randomized and controlled studies testing vision training interventions, has been conducted with thousands of athletes at all levels of accomplishment, and has led to over a dozen research articles and three review articles.

For further information, visit www.sportsvision.pro.

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Press Releases

ABB OPTICAL GROUP Announces New Director of Strategic Partnerships

He will work in identifying, developing and maximizing the relationships between ABB Optical and leading organizations.

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Mike Austin

(PRESS RELEASE) CORAL SPRINGS, FL – ABB OPTICAL GROUP, a leading provider of optical products and business services in the eye care industry, welcomes Mike Austin as the company’s new director of strategic partnerships.

In his new position, Austin will be instrumental in identifying, developing and maximizing the relationships between ABB Optical and leading organizations in the optical industry. These relationships will focus on developing programs that focus on the ECP, the patients they serve and the teams that they lead, while delivering strategic value for the participating organizations.

“Mike brings vast knowledge, proven experience and real passion for this industry to his role with us at ABB Optical Group,” said Senior Vice President of Manufacturer Partnerships Aaron See. “I know that he will be a strong asset not only to our partners and leading organizations in optical, but to our company and entire customer base, as well.”

An optical industry veteran of 20 years, Austin has held leadership roles with Luxottica, EyeMed and Total Eye Care Partners in the areas of operations, strategy, finance, managed care and product development. He earned his degree from Kent State University and currently resides in Cincinnati, Ohio, with his wife and his two sons.

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Press Releases

Planetva Launches Unique Eyewear Virtual Try-On Platform That Creates a 3D Face Model from Selfie

It leverages current augmented reality trends and the latest artificial intelligence algorithms.

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(PRESS RELEASE) PlanetVA, a private company registered in Australia and Europe with a 16-year footprint in the virtual eyewear try-on arena, announces the launch of its latest eyewear virtual try-on platform vmPRO. By just taking a selfie the app creates a 3D face model of the user in just a matter of seconds. This app leverages current augmented reality trends and the latest artificial intelligence algorithms to allow the user to view their eyewear in every possible direction simply by dragging the face. Its unique reflection simulation permits the user to experience premium lens features in real time.

The PlanetVA vmPRO app boosts the fastest and easiest user experience of any high-end virtual try-on available today. It also allows the user to easily change and try-on sunglasses and optical frames without re-calibration. As a result, the service offers a faster and simpler way of virtually trying on eyewear. This is of utmost importance for an online presence as most users click away when they need to wait for too long and it is equally important for the major search engine rankings.

Ludwig Heymbeeck, founder of PlanetVA, says: “Our commitment and focus on creating the ultimate mobile experience allows retailers both online and in-store to provide the most robust and efficient virtual try-on experience to date. We also plan to introduce additional features of vmPRO such as accurate optical measurements and integration with our style assistant app by the end of this year.”

“Unlike our competitors, we have not applied for patents yet as we want to keep our solution proprietary. It will allow us to be better positioned in order to adapt to the fast-changing world of technology and use the latest and best available algorithms for the end user”, Ludwig says.

PlanetVA’s North American solution slated to launch later this year will position independent optical retailers with a total retail solution aimed at creating new patient experiences. Our partnership with a network of eyecare professionals specializing in marketing, equipment and e-commerce will give PlanetVA the necessary tools to deliver this exciting new ecosystem.

For more information see https://planetva.com or contact press@planetva.com

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