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ClearVision Takes the 2014 World Sight Day Company Challenge

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ClearVision Optical joins the optical community by taking the 2014 World Sight Day Company Challenge on Thursday, October 9.

This annual global movement is part of a larger overall effort to help eliminate avoidable blindness.

As part of the challenge, ClearVision is donating $5 on behalf of each customer who places an online order of 4 or more pieces on World Sight Day, to Optometry Giving Sight. The company will also raise funds in support of World Sight Day through an employee sunglass sale.

Employees are also encouraged to donate unused frames that can be repurposed to “give sight” to those who otherwise would not be able to see without glasses.

“We feel compelled to give the gift of vision, and hope that we can help transform the lives of children and adults who otherwise might never see clearly at all,” says Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader. “We’re happily beginning our fifth year of involvement in the World Sight Day Company Challenge, as part of our ongoing commitment to give back and make a difference to those who need support.”

An estimated 670 million people in the world are blind or visually impaired simply because they don’t have access to an eye exam and glasses. Each year, World Sight Day raises global awareness of this important issue.

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This year, the ‘Call to Action’ for World Sight Day is ‘No more avoidable blindness.”

ClearVision supports numerous charitable causes, and has been honored by many organizations including Big Brothers and Sisters of Suffolk County, Long Island Cares, and Optometry Giving Sight for helping to make the community, organization and world a better place.

For more information, visit www.cvoptical.com.

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Valley Contax Announces Custom Stable Cup Winners

Hundreds of students and alumni from more than 20 schools of optometry participated.

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(PRESS RELEASE) SPRINGFIELD, OR – Valley Contax, a custom contact lens manufacturer, recently held the Custom Stable Cup Challenge at Academy 2019 in Orlando, October 23rd to 27th. Current optometry students and alumni were encouraged to participate by visiting the Valley Contax booth where they partnered up and fit the Custom Stable. Once finished, the school with at least 10 participants that had the lowest average difference between the estimated and actual central clearance, was to be declared the winner.

Hundreds of students and alumni from more than 20 schools of optometry participated. First place was awarded to Michigan College of Optometry who received two $500 scholarships and the coveted Custom Stable Cup trophy. The second-place winner was SUNY College of Optometry who was awarded a $500 scholarship. Five $100 gift cards were also awarded to Kaitlyn Arnold, Ferris St; Amalia Burrell, PCO; Makayla Porter, SCO; Elise Hoi, SUNY; and Inlanders Coulanges, U Montreal. Along with Valley Contax, Menicon, Contamac, Optovue and TelScreen were also contributing sponsors along with special support from the AOSA.

Josh Adams, vice president of Valley Contax said, “The Custom Stable Cup is an incredible way for students and alumni to work together and compete in a fun setting. This year’s event at the American Academy of Optometry’s 98th annual meeting was once again nothing less than spectacular. I’m continually blown away by the expertise and determination that our future scleral lens fitters demonstrate.”

Practitioners can learn more about Valley Contax and the Custom Stable by visiting their website at valleycontax.com.

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Bausch + Lomb and TerraCycle Announce Donation of Custom Training Modules Using Recycled Contact Lens Materials to Guide Dog Foundation

Benches, tables, waste stations and an agility ramp will help train guide dogs for the blind or visually impaired.

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(PRESS RELEASE) BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, in collaboration with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste, announces the donation of custom training modules to the Guide Dog Foundation, a national not-for-profit that trains guide dogs for people who are blind or visually impaired. The training modules, including benches, tables, waste stations and an agility ramp, were made from used contact lens materials collected through the Bausch + Lomb ONE by ONE Recycling Program, the first and only contact lens recycling program of its kind in the United States, along with other recycled material.

The training modules will be presented to the Guide Dog Foundation at its headquarters in Smithtown, N.Y., and will be utilized in the training of guide dogs for individuals who are blind or visually impaired as well as helping to further enhance the campus for those who visit.

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“The ONE by ONE Recycling program and our collaboration with TerraCycle is representative of our company’s long-standing commitment to sustainability. With this donation, we’re taking this program one step further, bringing new life to these materials by supporting the work of the Guide Dog Foundation, an organization that provides sight through the magnificent work of guide dogs for people who are blind or visually impaired,” said John Ferris, general manager, U.S. Vision Care, Bausch + Lomb.

“We are grateful for the efforts of Bausch + Lomb and TerraCycle in reducing the environmental waste of contact lenses while also making this critical donation to help improve the lives of those who are blind or visually impaired,” said John Miller, CEO, Guide Dog Foundation. “These training modules will be a wonderful addition to our training facility where our instructors train guide dogs the significant skills and tasks they need to increase the independence and mobility for people living with these conditions.”

Since its inception in Nov. 2016, the ONE by ONE Recycling program has collected nearly 16 million used contact lenses, blister packs and top foils, which equates to more than 95,000 pounds of waste, making a significant impact on reducing the waste associated with contact lens use, especially daily disposable lenses. The donation to the Guide Dog Foundation is in recognition of this milestone and in commemoration of America Recycles Day (Friday, Nov. 15, 2019), the program’s third anniversary.

“We are delighted to celebrate America Recycles Day and the third anniversary of the Bausch + Lomb ONE by ONE Recycling program through the donation of these materials to the Guide Dog Foundation,” said Tom Szaky, founder and CEO, TerraCycle. “Before the ONE by ONE Recycling program, contact lenses were one of the forgotten waste streams that were often overlooked due to their size. In the three years since the implementation of the program, we’ve seen positive momentum from contact lens wearers who continue to use this program. Together we are helping to preserve our environment and transitioning these materials back into the world in a positive way – it’s a win-win for all.”

The ONE by ONE Recycling program encourages contact lens wearers to bring their used contact lenses and packaging to any one of the more than 4,200 participating eye care professionals’ offices to recycle them in custom recycling bins provided by Bausch + Lomb. Once the recycling bins are full, the optometry practice mails the materials to TerraCycle using a free shipping label from www.bauschrecycles.com. The materials are then received by TerraCycle, where the metal layers of the blister packs are recycled separately, while the contact lenses and plastic blister pack components are melted into plastic. These materials can then be remolded into new recycled products, such as the training modules donated to the Guide Dog Foundation.

In addition to the training module donation made to the Guide Dog Foundation, the ONE by ONE Recycling Program donates $10 to Optometry Giving Sight, the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision by providing eye exams and glasses to those in need, for every 10 pounds of contact lens waste collected from participating ONE by ONE recycling centers.

The donation to the Guide Dog Foundation was funded through the Bausch Foundation (www.bauschfoundation.org), which was established in 2017 to improve the lives of patients globally by providing access to safe, effective medicines and by financially supporting health care education and causes around the world.

For more information on the Bausch + Lomb ONE by ONE Recycling program, visit www.bauschrecycles.com

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BMW Enters in the Marcolin Group Brand Portfolio

The agreement is valid for five years.

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(PRESS RELEASE) LONGARONE, BL – Marcolin Group, a worldwide leading eyewear company, and BMW Group, the world’s leading premium manufacturer of automobiles and motorcycles, announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglass frames for BMW, BMW M and BMW M Motorsport labels.

The agreement is valid for five years, effective from 1st January 2020 until December 2024.

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Marcolin Group will craft eye-catching and contemporary styles, with an energetic soul, conceived not only for the fans and customers of the BMW brand.

Modern and easy-to-wear shapes for the BMW masculine and unisex sunglasses and optical frames, enriched by smart details, evoke the authentic essence of the brand. Precision and perfection, as well as harmonic contrasts, are featured on these models.

For those searching for high-performance eyewear, while paying accurate attention to meticulous handcrafted high-tech details, the BMW M sunglasses represent the perfect solution: top quality level in terms of materials and treatments, exclusive aesthetic and bold profiles.

Young and sporty accent designs embody the BMW M Motorsport eyewear collection. Lightness, strong colour-blocking combos and dynamic shapes identify the sun and optical styles of this line, created for the BMW M Motorsport community.

Beginning next year, the eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel.

Massimo Renon, CEO Marcolin Group, affirmed: “We are very excited and proud to be entering this new partnership with BMW, one of the most powerful leaders in the automotive and motorcycle industry. BMW has a strong influence in fashion, with products that are exciting to luxury audiences globally. We believe that the BMW brand, with its solid worldwide presence and innovative fashion design, will fit perfectly within our portfolio. We are confident that this partnership will have great success”.

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