(PRESS RELEASE) ONEONTA, NY — Cleinman Performance Partners, the leading business development consultancy for larger optometry practices in North America, announced its acquisition by POD Marketing, a Calgary-based firm and owners of Marketing4ECPs, effective January 1,2025. This partnership represents a dynamic step forward for both organizations, combining decades of expertise to deliver enhanced value and innovative solutions to optometry professionals across North America.
Alan Cleinman, Founder of Cleinman Performance Partners, expressed his enthusiasm for the partnership. “This union represents a powerful synergy between two firms dedicated to supporting the growth and success of optometry practices. Marketing4ECPs’ innovative approach and alignment with our mission ensures a bright future for our clients and team. With this partnership, we are well-positioned to provide even greater tools, insights, and strategies for our clients to thrive. I’m thrilled to see our legacy evolve with such a capable partner.”
Kevin Wilhelm, CEO of POD Marketing, echoed Cleinman’s sentiments: “Cleinman Performance Partners has set the gold standard in optometry business development for 35 years. We are honored to continue this legacy and look forward to working with theirteam to drive further growth and impact. Together, we’re poised to create unparalleled opportunities by integrating our marketing expertise with Cleinman Performance Partners proven strategies.”
As part of the transition, Cleinman Performance Partners will remain independent, with Alan Cleinman continuing to play an active role. Cleinman will focus on his passions: facilitating optometric transactions, writing, and speaking. “I’m excited to focus on areas I love most while supporting our firm’s continued growth under this partnership,” Cleinman added.
Tim Aiken, President of Cleinman Performance Partners, will continue leading daily operations and collaborating with Marketing4ECPs to expand service offerings. Aiken stated, “This partnership combines Cleinman Performance Partners’ unparalleled expertise in optometry practice development with Marketing4ECPs cutting-edge capabilities. The resulting synergy will be transformative, elevating our offerings and delivering exceptional results for our clients.”
Founded in 1989, Cleinman Performance Partners has empowered the leaders of optometry practices to achieve sustainable growth and success for 35 years. Over the decades, the firm has facilitated thousands of strategic initiatives, established a robust network of industry professionals, and set a benchmark for excellence in practice development. With this new partnership, the firm enters a dynamic phase of innovation and expansion, strengthened by Marketing4ECPs’ resources and expertise.
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