This year at Vision Expo East, I had the pleasure of hosting a pop up talk I created, “Instagram Secrets Revealed,” featuring some of the most influential women on social media in our...

By Arian Fartash

As an organization, we do a lot of consumer research to better understand our customers. We also study the buying decisions and preferences of people when they decide where they’ll go for eyecare...

By John D. Marvin

Investments are tricky. I recently listened to a very successful investor being interviewed about the stocks he planned to invest in during 2018. After giving a list of fairly traditional and...

By John D. Marvin

I know what I look for in a general practitioner. I want to be heard. I want to know that I have the attention of my doctor and feel comfortable that my treatment plan isn’t based on generalities...

By Shimul Y. Shah

At this point, everyone and their mother has heard of Bitcoin, even though no one seems to be able to really explain it. It all seems to come back to a vague notion of this thing called...

By Will Burdeaux

Every day of your practice you create a health record of the patients you examine and prescribe for. You meticulously make note of not only refraction results but also pathology or potential...

By John D. Marvin

There is rarely advice that applies to the entirety of a population, certainly very much that applies to all eyecare professionals. It is either a conflict for big box employees or for the private...

By Rick Rickgauer

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