Google “When should I post on Facebook?” and the range of different answers will have your head spinning. The best way to know when to post is to listen to what your own Facebook audience is telling you. Luckily, Facebook makes it easy!
On your Facebook business page, click on PAGE INSIGHTS.
OVERVIEW is the first tab. It tells you how many new Likes your page has received and the total number of people who were shown your page and your posts that week. Click on the POSTS tab.
This tab is divided into sections:
WHEN YOUR FANS ARE ONLINE: This shows you a graph of the number of Likes you get each day of the week, and the time of day where you get the most Likes. If your graph shows major spikes on a certain day of the week and at a certain time, preschedule your posts to appear on that time and day!
POSTS TYPE: This tells you the average reach (how many people were shown a post) and engagement (how many people interacted with it). Based on this information, you can determine what type of posts your followers are most interested in. Did you get a lot of engagement on a kids’ glasses post? Hit that topic again this week.
As you scroll down on the POSTS TYPE tab you can see post by post how many people engaged, and how much money you spent on promoting the post if you did a Facebook Ad or clicked “Boost Post.” This tells you at a glance how much you’ve spent on Facebook advertising, and how much return you’ve gotten.
On the top right of this data you can look at both positive and negative interactions you received per post. The graphic display defaults to show you how many people Liked/Commented/Shared your post (or positive engagement). If you click the dropdown menu and change that tab you can see how many people negatively responded to your post by hiding it from their timeline, reporting it as spam, or unliked your post or page as a response to seeing that post.
The PEOPLE TAB on the Page Insights section tells you who your business is connecting with most. Here you can see the age, gender, and location of everyone that liked or engaged with your posts. Did your posts hit with the demographic you are trying to reach? If not, it’s time to rethink your posting strategy to make it appeal more to the people you are trying to attract.
Facebook is more than a social media tool, it’s a powerful marketing machine. All the information for you to make the most of Facebook is just a click away, but don’t let the stats overwhelm you. Focus on the Posts Tab and the People Tab and let them tell you when and what to post.
This article originally appeared in the January 2018 edition of INVISION.