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Comfort and Feminine Color Dominate This Roundup of New Releases

Eyewear, sunwear and lenses that each appeal in their own ways to patients shopping your optical.

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Comfort and Feminine Color Dominate This Roundup of New Releases

Red Bull Gives You…

RED BULL SPECT EYEWEAR brings its sport-driven aesthetic to eyewear with BrillenEyes. Offering performance-inspired eyewear designed for active, lifestyle-focused patients, the lineup, which includes Red Bull Sun, Blue Blockers, and goggles, blends lightweight construction, athletic influence, and bold lens options — like high-impact mirrored reds — with everyday wearability.

brilleneyes.com

$220

Comfort and Feminine Color Dominate This Roundup of New Releases

Perfect For Twilight

MOREL introduces Eclipse, a new stainless-steel men’s concept featuring the brand’s first magnetic clip-on sun design. The release includes four ophthalmic styles with a polarized sun clip in shapes that range from a medium panto (the Eclipse 01, shown) to two medium rectangles and a large rectangle. Colorways include cool gray, black, dark green and deep blue.

morel.com/en

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$309

Comfort and Feminine Color Dominate This Roundup of New Releases

Butterfly Light

GÖTTI SWITZERLAND introduces Amalia and Aosta, two butterfly-shaped titanium frames that highlight the brand’s signature balance of lightness and precision. Made in Japan from ultra-light titanium, the two feature softly curved lines, a slightly wider front for subtle presence, and matte colors that emphasize their sculptural shape.

gotti.ch

$576

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Comfort and Feminine Color Dominate This Roundup of New Releases

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Watercolor Whimsy

The ISAAC MIZRAHI NEW YORK IM30310 from Charmant brings a fresh pop of color to a softly rounded silhouette. A marbled purple front gives the frame an almost watercolor effect, while the brand’s signature pearl detail at the temple adds a hint of polished charm. Equal parts whimsical and refined, it’s a sunglass that feels ready for every day.

charmant.com/us

$166

Comfort and Feminine Color Dominate This Roundup of New Releases

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IOT and Younger Optics have introduced CAMBERPURE, a progressive lens platform designed to maintain visual clarity across all lens materials. Using Chromatic Aberration Reduction Technology (CART), the design actively compensates for the color fringing and peripheral blur often associated with polycarbonate and high-index lenses. Combined with Camber variable base curve technology, the system delivers smoother transitions and more stable vision—bringing premium progressive performance to thinner, lighter lens options.

youngeroptics.com

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Comfort and Feminine Color Dominate This Roundup of New Releases

Clarity and Comfort

The MOHALA EYEWEAR collection features the brand’s patented ContourBridge, along with the new FlexFit Bridge and GripBridge designs engineered for improved stability and comfort for lower, wider bridges. Mohala also offers customizable elements, including artist-designed eyewear cases from Hawaii creatives and Charm Frames that allow frame personalization with huggie jewelry or eyewear chains.

mohalaeyewear.com

$269

Comfort and Feminine Color Dominate This Roundup of New Releases

Feminine Edge

L’Amy America continues to evolve ANN TAYLOR eyewear with refined metal styles that balance structure and softness. This stainless-steel frame features a softly geometric shape with a beveled rim and a subtle lilac accent along the browline, adding just enough color to catch the eye without overwhelming the design. It’s a polished, easy-to-wear option for patients drawn to lightweight metals with a feminine edge.

lamyamerica.com/us

$235

Comfort and Feminine Color Dominate This Roundup of New Releases

Statement With Depth

Oversized silhouettes and layered color stories continue to dominate eyewear, and the ST. MORITZ Celia taps directly into that momentum. The butterfly-leaning square frames the face with confident proportions, while laminated blue acetate with darker edge accents creates depth and visual movement. It’s a bold but approachable statement piece for practices leaning into accessible fashion.

ltdeyewear.com

$159

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