Headlines ‘Completely Fed Up’ with High Prices, Entrepreneurial Duo Raises Big Money to Launch Sunglasses Subscription Service Published 8 years ago on January 15, 2016 By INVISION Staff Share Tweet T.J. Eaton and Rich Amundson raised $236,000 on Kickstarter for their subscription sunwear service. Think Dollar Shave Club, but for sunglasses. So far, T.J. Eaton and Rich Amundson have raised more than $236,000 on Kickstarter to launch their startup Shades Club, a subscription service for sunglasses that the Courier-Post says resembles Dollar Shave Club’s business model. Their motivation to start the business, the newspaper explains, came after they grew frustrated with paying too much for a product that cost much less to manufacture. “(Sunglasses) are marked up to over 20 times what they actually cost to make. With the huge price tags, it’s been impossible to afford all the sunglasses you need. You lose them and break them easily, and they’re a pain to purchase and replace. … We were completely fed up,” Eaton told the Courier-Post. Read more at the Courier-Post Advertisement Related Topics: click to Comment(Comment) Up Next Pro Baseball Player Turns His Career Around After Switching Contact Lenses Don't Miss Why Did David Bowie’s Eyes Appear as Two Different Colors? SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Photo Gallery4 hours ago Arnette’s Skateboard Street Cred on Full Display During New York Fashion Week Press Releases4 hours ago PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings Photo Gallery4 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Press Releases19 hours ago Hilco Vision Earns Green Seal Certification for New Sustainable Lens Cleaning Solution Press Releases19 hours ago American Optometric Association Releases Survey to Assess Burden of FTC Contact Lens Rule Photo Gallery4 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Photo Gallery3 days ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 days ago Made in Italy America's Finest4 weeks ago Trading on a Good Name Better Vision4 weeks ago E-Commerce Platforms for ECPs That Are Built for Eyecare and Easy to Use Sponsored Content1 month ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery4 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Photo Gallery3 days ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 days ago Made in Italy True Tales6 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale America's Finest1 week ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content1 day ago On the Edger Maximizing Profit With In-House Finishing Cover Stories3 days ago Is Eyecare Ready for the Metaverse? Columns1 week ago You’re In Optometry School… Now What?