Headlines

Consultant Says Never Mind the Website, What You Need is a Blog

Published

11 years ago

June 9, 2015

INVISION Staff

Throw in some static pages, and you have a website anyway.

An online marketing consultant writing for the Business2Community website urges small business owners to move beyond the now almost obligatory website and begin blogging. “A blog isn’t just an online diary anymore,” she says. “It is a sophisticated system to create an online presence that can attract a lot of visitors.” Engaging, regularly changing content will also attract the attention of Google and other search engines, she adds. Package the blog with a few static pages and voila, you’ve got a website. One caveat: “A blogsite will only continue to be better than a website as long as you keep adding new content. A neglected blog is no better than a static website, as the search engines won’t bother to index it and your visitors will go elsewhere.”

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