Connect with us

Contact Lens Care Just Got EASY

New short-form video series from Contact Lens Institute promotes important health and safety habits for contact wearers.




Contact lenses can be a challenge for first time users. However, even long-time contact wearers slip into bad habits from time to time when it comes to proper care and usage.

The Contact Lens Institute (CLI) has produced a series of short videos to help eyecare professionals teach and promote best practices.

The first eight videos of CLI’s “Make It EASY” video series are available online. The videos highlight safe and healthy contact wear with a focus on cleaning, replacement, and trusting professionals. All have a run time between 1-2 minutes.

Each video features an example of an exam room conversation with a Doctor of Optometry. Most were filmed from the perspective of a doctor talking directly to a patient.  However, one video offers a demonstration, one acts out a doctor/customer interaction, and one effectively uses LEGO people to inform.

Contributing doctors in the series include:

“Eye care professionals are regularly pressed for time during patient interactions, and many are interested in finding ways to fit in a contact lens wear-and-care conversation,” says Contact Lens Institute Board Chairperson Bill Reindel, OD, MS, in a recent press release. “Our new ‘Make It EASY’ videos illustrate several simple, efficient ways to building wear-and-care tips into practice—examples that can be adopted and adapted to fit the needs of each office and wearer.”


The videos are the latest resources to come out of CLI’s The EASY Way (Eyes, Awareness, Safety and You) program. CLI promotes the program as a tool “which helps the eye care community promote healthy contact lens wear and care habits among patients in an informative, memorable, and straightforward way.”

The main tenants of the program are: 1) Think Clean. 2) Remember Fresher is Better. 3) Trust Your Eye Doctor. You can learn more about the program online.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular