Business & Practice Management

Contact Lens Health Week, Sisters Day, Senior Citizens Day and More Dates to Note in August and September.

And the start of the US Open is a chance to shine a light on your tennis eyewear.

Published

4 weeks ago

August 21, 2024

INVISION Staff INVISION July-August 2024

PHOTO: ISTOCKPHOTO

AUGUST

18 Wearing contact lenses to bed, combining solution bottles, not cleaning hands … we suspect you’ve encountered more than a few dirty habits when it comes to your contact lens patients. Prepare a list of the 10 worst and post them on your socials to spread awareness during Contact Lens Health Week.

SEPTEMBER

4 They swapped their newest tops, “borrowed” each other’s favorite shoes, and cried over feckless boyfriends. Celebrate the bonds of sisterhood on Sisters Day with a flash sale for any sisters who come in.

21 Nobody wants to be reminded they’re a senior citizen … unless there’s a discount. On National Senior Citizens Day, launch a loyalty program targeting the elderly. (According to AARP, the average seniors discount is 10%). Is your optical senior-friendly?

26 The US Open starts today. Devote a display to tennis eyewear. If tennis, or even pickleball, is big in your ar, deck your team in branded tennis sweaters and make a John McEnroe-sized big deal about it. “Free headband!?! You cannot be serious!”

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.