(PRESS RELEASE) CooperVision conducted a nationwide media tour on Thursday, July 24 as part of its continued commitment to raise public awareness surrounding childhood myopia. The direct-to-consumer initiative addressed the condition of myopia and its rising prevalence, which is now projected to affect nearly half of North America’s population by 2030.
Dr. Felicia Timmermann
In a series of live and recorded interviews that aired across major broadcast and radio outlets nationally, Felicia Timmermann, OD, MS, FAAO, Senior Manager of Myopia Management, explained how simple lifestyle changes, such as increased screen time and less outdoor play, are accelerating the myopia epidemic. She emphasized the importance of early intervention, offering parents with clear and actionable steps to help protect their children’s vision, which include combining daily outdoor activity with clinically proven interventions like MiSight 1 day contact lenses, the first and only FDA-approved soft contact lens proven to slow the progression of myopia in children aged 8-12 at the initiation of treatment.
Highlights from this year’s SMT included:
- 33 total interviews; 26 television, 7 radio
- Coverage across 21 U.S. markets, including San Francisco, New York, and Washington, D.C.
For the fifth year in a row, CooperVision is harnessing the power of national media to spotlight pediatric myopia—demonstrating leadership in raising public awareness, advancing education, and expanding access to treatment options. For more information, please visit www.MiSight.com.
