(PRESS RELEASE) ROCHESTER, N.Y. — CooperVision announced the introduction of its MADE BETTER Promise—a new global sustainability platform focused on smarter, more sustainable choices. Built on years of CooperVision innovation in sustainability, the MADE BETTER Promise is woven throughout the life of participating products, beginning with the MyDay daily disposable family of contact lenses.
As part of the MADE BETTER Promise, CooperVision’s MADE BETTER Innovation with MyDay introduces mindful packaging material choices and manufacturing improvements that lower the carbon impact. The company also continues to offset a portion of MyDay plastic waste through its net plastic neutrality program.
Key elements of CooperVision’s MADE BETTER Innovation include:
- Use of ISCC PLUS-certified materials in the packaging of participating products, making CooperVision the first and only contact lens manufacturer to do so. The plastic within MyDay blisters is 100% ISCC PLUS-certified bio-attributed material sourced and allocated via the ISCC mass balance approach.
- Manufacturing processes intentionally designed to reduce carbon footprint through next-generation technologies and improved resource efficiency.
- Use of lower-carbon energy where possible across production operations.
- Manufacturing sites that recycle more than 90% of waste, helping conserve natural resources.
“CooperVision’s sustainability progress begins with innovation—in materials, manufacturing, and the way we think about the full life cycle of our products. The MADE BETTER Promise reflects how we are turning those innovations into real-world impact through thoughtful choices that benefit both People + Planet, said Aldo Zucaro, Senior Director of Corporate Responsibility, CooperCompanies. “We’re off to a strong start, delivering practitioners and their patients the same MyDay—just made with less carbon.”
MADE BETTER Promise also encompasses CooperVision’s net plastic neutrality program with Plastic Bank, which supports the removal of plastic waste from coastal communities while creating positive socioeconomic impact. To date, the program has enabled the collection and recycling of more than 659 million plastic bottles from coastal areas where plastic pollution is prevalent.
“As eye care professionals, we make daily choices that extend far beyond our exam rooms. Sustainability reflects a commitment to long-term health—not just for our patients, but for our communities and our planet. CooperVision’s leadership in this space gives me confidence that I’m aligning my practice with a company that shares those values,” said Raj Patel, OD, FAAO, Vancouver Vision Clinic.
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CooperVision’s MADE BETTER Innovation is an ongoing global commitment, with continued advancements in materials, technologies, and processes intended to further reduce environmental impact over time.
