Connect with us

Headlines

CooperVision Removes 3 Products From Unilateral Pricing Policy

mm

Published

on

But the UPP remains for Biofinity Energys.

CooperVision recently announced that it would remove three products from its unilateral pricing policy, effective immediately.

The products are the MyDay, clariti 1-day and Biofinity XR toric brands, as well as customer brands where applicable. However, the company is maintaining its UPP for Biofinity Energys.

CooperVision said its UPP was developed “as a short-term program to provide incentives for eye care professionals to invest the time and effort needed to evaluate new contact lens technologies and to educate patients about breakthrough lenses – actions are that beneficial for ECPs and millions of wearers alike.”

ECPs accomplished those goals, the company said in a note to practitioners.

Advertisement

“MyDay, clariti 1-day and Biofinity XR toric lenses are now widely available and well established, and practices are versed in their advanced technologies and uses,” the company stated. “We believe that UPP has accomplished its purpose with regard to these lenses.”

But CooperVision said Biofinity Energys is different. 

“As the first lens of its kind, Biofinity Energys has achieved early success with eye care professionals and wearers,” the company said in the note. “We believe that ECPs stand to benefit from building additional familiarity with its breakthrough technology, especially given its relatively short time in the market and still-limited distribution. Our UPP encourages ECPs to continue learning about Biofinity Energys, investing time to educate themselves and wearers, and doing so in an economically-sensible manner.”

CooperVision said it will continue to evaluate the effectiveness of the UPP.

The company also addressed Utah’s controversial Contact Lens Consumer Protection Act, which prohibits the application of UPP to Utah retailers. 

“This has created a situation in which ECPs in other states, abiding by UPP, may be undercut by Utah-based online contact lens sellers,” CooperVision stated. “These pricing inequities reduce the effectiveness of CooperVision’s UPP. The recent federal appeals court ruling upholding Utah’s law contributed to our decision to limit our use of UPP and continue to be selective in adopting or maintaining it.”

Advertisement

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular