Press Releases CooperVision Tells Story of Continuous Improvement in New Campaign for clariti 1 day Manufacturing capacity has increased by more than 200%. Published 1 year ago on February 5, 2020 By INVISION Staff Share Tweet (PRESS RELEASE) SAN RAMON, CA — When the clariti 1 day family was brought into CooperVision’s portfolio by acquisition in 2014, it made an immediate impact toward reaching the company’s goal of providing a lens for every eye. Over the last five years, clariti 1 day has become a prime example of CooperVision’s commitment to quality and continuous improvement—in manufacturing, in the lens, in eye care practices, and in the lives of patients. It is this approach that CooperVision highlights in a new campaign to support its clariti 1 day contact lenses. “We live in a world where the concept of continuous improvement is celebrated. As a society, we don’t settle for status quo—we are always looking for ways to take things a step further and push the boundaries of what’s possible,” said Michele Andrews, OD, senior director of Professional and Academic Affairs, North America, CooperVision. “At CooperVision, we are constantly evaluating how we can take what we have and make it even better. Through this effort, we have achieved several breakthroughs with clariti 1 day, such as the contact lens molding process that yields a consistent, high-quality lens across all types and powers. That consistency in quality is critical to patient satisfaction and loyalty.” INVISION Podcast What’s Really Up with Vision Expo in 2021? INVISION Podcast Podcast: Talking with the Finest, Hippest of Them All About Why There are No Ball Point Pens in Her Shop INVISION Podcast Licensed or Not, Member or Not, the Opticians Association of America is Here for You [Podcast] While investing in the quality assurance of the lens, CooperVision has managed to increase clariti 1 day manufacturing capacity by more than 200%, enabling more practices and patients to have access to the lens family than ever before. The boost in capacity is largely due to a $200 million investment in clariti 1 day manufacturing, including the construction of CooperVision’s facility in Alajuela, Costa Rica, which has been awarded the prestigious LEED Silver certification for its environmentally conscious design and operation. The plant was built in line with the company’s global commitment to sustainability, focusing on saving energy, water, and resources to minimize the impact on the environment. CooperVision’s new campaign also highlights CooperVision’s partnership with eye care professionals to grow their practices with the clariti 1 day family. CooperVision offers support and resources to help practitioners start the 1-day conversation with current contact lens wearers and educate them about the benefits of clariti 1 day contact lenses. Eye care professionals who have found success with the lens are featured in campaign materials. “clariti 1 day provides an opportunity to upgrade hydrogel patients to a silicone hydrogel lens without the significant price increase that you have with some other lenses—but you still have the benefits of the high-quality material,” said Kerry Pearson, OD, who practices in Mesa, Ariz. “That is a big help in having that conversation with the patient.” One of the pillars of the campaign focuses on clariti 1 day’s continuous improvement for the benefit of patients. The lenses’ all-day comfort and convenience enables patients to live their active, busy lifestyles. Advertisement CooperVision’s clariti 1 day continuous improvement campaign includes trade print and digital advertisements, social media promotion, e-mail blasts, ECP Viewpoints blog content, and a dedicated webpage at clariti.coopervision.com. Related Topics:CooperVision click to Comment(Comment) Up Next Eyecarrot to Participate in the PFSCCA Annual Coaches Summit Don't Miss Prevent Blindness Issues Call for Nominations for National Awards SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. 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