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CooperVision to Donate Up to $500,000 from its MiSight Sales to Our Children’s Vision

The assistance will help advocate on behalf of a vulnerable demographic, says Yvette Waddell.

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(PRESS RELEASE) PLEASANTON, CA — With the rising levels of myopia predicted to effect nearly 5 billion people by 20501, it’s becoming more important for organizations to band together to fight this public health epidemic. CooperVision has supported the Our Children’s Vision campaign for the last two years by donating a percentage of its CooperVision MiSight 1 day2 contact lens sales to the organization, and has extended the program to recommit to the cause. Through its continued support, CooperVision expects to contribute up to US$500,000 from its global MiSight sales to Our Children’s Vision by the end of 2020.

“We firmly believe having strong partnerships in place can get us further than any individual effort,” said Yvette Waddell, CEO of the Brien Holden Vision Institute Foundation, the founder and manager of the Our Children’s Vision campaign. “The assistance we’re receiving from CooperVision will help us reach more children and provide greater access to eye health services in underserved communities, as well as help us advocate on behalf of a vulnerable demographic to ensure child eye health is integrated into country and education policies.”

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Our Children’s Vision is a large global network of partners dedicated to child eye health. Its goal is to bring together individuals, governments, development agencies and the public and private sectors to reach 50 million children worldwide by 2020.

“Vision impairment is a disability overlooked on lists of public health priorities, but clear vision is necessary for children to thrive at school, play safely and connect with family and friends,” said Dr. Juan Carlos Aragón, president of CooperVision’s Specialty EyeCare Division. “Myopia progression and its increasing prevalence is an epidemic that will threaten economic productivity and have social implications. That is why we are working diligently on the best ways to help manage the progression of the condition in children to help them see clearly, minimize the risk of potential ocular disease related to high levels of myopia and live brightly.”

CooperVision’s innovative MiSight 1 day product is the world’s first 1-day soft contact lens proven to substantially slow the progression of myopia in children2. A landmark global double-masked, prospective, randomized multicenter clinical trial has shown the significant impact of a contact lens management approach to slowing the progression of myopia in children. After year three, myopia progression slowed in children wearing the MiSight 1 day contact lens: 59 percent as measured by mean cycloplegic spherical equivalent (SE) and 52 percent as measured by mean axial elongation of the eye when compared to the children in the control group wearing a single vision 1-day contact lens3.

During the course of its relationship, CooperVision’s support has helped Our Children’s Vision reach millions of children to assist with their eye health and distribute millions of glasses to those in need.

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Press Releases

Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Press Releases

Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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Podcast: Is Eyecare in Canada Really More Like the US Than We Think?

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Podcast: What Exactly Does it Take to Become America’s Finest Optical Retailer?

Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries
INVISION Podcast

Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries

The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Press Releases

Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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