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Costa Drive Urges an End to Plastic Habit

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Sunglass maker Costa has launched a campaign to educate its customers about the growing ocean trash issue, and encourage them to kick the plastic habit.

“Our hope is that we can spark real conversations within our own fishing and outdoor communities about the grave dangers facing our oceans,” said marketing VP Al Perkinson. “This isn’t some distant problem, this is an issue that directly impacts all of us in the sport fishing industry. Simple changes such as carrying a reusable bag to the store, drinking out of a permanent water bottle and recycling the plastic we do use can significantly reduce the amount of trash making its way into our oceans.”

The company produced a short animated video to more simply explain the plastic problem. To watch the clip, .

Costa also dedicated a page on its website to the “Kick Plastic” campaign, complete with news articles covering the issue, tips on ways people can reduce their own plastic habits, and showcasing people already making changes to clean up their acts. The hash tag #KickPlastic connects conversations happening on social media.

The company is currently evaluating its own operational procedures, and developing short and long-range plans on how it can reduce the amount of plastic it uses in its production process.

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