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Costa Offers Eyecare Pros New Ways to Join its #KickPlastic Movement




You can now host a trunk show.

(Press Release) DAYTONA BEACH, FL – Humans dump the equivalent of a garbage truck of plastic into the ocean every minute, and one in four fish tested has plastic in it.

Being “Born on the Water” and recognizing this growing plastic pollution problem threatening our oceans, Costa launched a #KickPlastic campaign in 2015 to help reduce the amount of plastic it uses as a company and to mobilize a movement that encourages others to do the same. This summer, Costa has expanded its #KickPlastic campaign to include more ways for eyecare professionals to join the movement and connect with patients who love the water and care about protecting the ocean.

Authorized Costa Optical dealers can now contact their Costa representative for more information about hosting a #KickPlastic Trunk Show, which would include promotional materials that can be shared with patients such as tote bags, water bottles and flyers.

Additionally, eyecare professionals and consumers can join the fight to #KickPlastic by following and using the hashtag #KickPlastic on social media to spread the word and create positive change. Eyecare professionals can also encourage patients to #KickPlastic by:

  • Using a reusable water bottle.
  • Saying YES to reusable grocery bags.
  • Skipping the plastic straw and utensils.
  • Participating in their local beach or river cleanup.

Authorized Costa Optical dealers can also remind patients that all of Costa’s plastic or nylon sunglasses and optical frames use a bio-based, eco-friendly resin derived from castor oil.

“Kick Plastic is an initiative everyone at Costa has heart for and we are really looking forward to helping more people embrace the movement in their everyday lives,” said Todd Barker, coastal community manager, Costa. “Whether it be reducing the amount of plastic we use in our daily operations to helping others discuss small ways that they can make a big impact, it’s been amazing to grow this program and know that we are helping the ocean we love.”

For additional questions, including how to schedule a #KickPlastic trunk show, contact a Costa sales representative at 1-800- 447-3700.


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