(Press Release)
Costa announces the re-launch of its Rx lab program with the addition and expansion of several new lens technologies, including the C-SCAPE Bifocal.
It’s the first Rx sun lens of its kind to offer a backside round segment with Waypoint digital compensation, producing a blended line unseen from the front surface of the lens.
Other new offerings in the program include the Varilux Stylistic design progressive lens customized in Costa’s 580 technology, and the addition of a polycarbonate option for its 580P and 400P Rx family of lenses.
The company has invested heavily in its in-house state-of-the-art Rx lab. Costa developed the C-SCAPE Bifocal lenses with a backside round segment for the mature wearer who wants simple magnification for close-up tasks like reading outdoors or tying a fly. Through Costa’s Waypoint digital processing, the C-SCAPE Bifocal features a blended line on the lens back surface, and ensures an exceptional distance viewing field.
“The blended line means you can now wear a bifocal lens, without everyone knowing you’re wearing a bifocal lens,” said Chas MacDonald, president of Costa. “Our C-SCAPE design gives wearers an increased field of distance, perfect for outdoor adventurers who want to see more of the world around them.”
The Varilux Stylistic progressive lens design will now complement Costa’s C-SCAPE PAL design, and accommodate patients with a greater demand for a wider near field of vision. The offering produces Costa’s clearest progressive sunglasses packed with a “forget-they’re-on” frame fit, enhanced distance vision and superior image recognition across the entirety of the lens.
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Also new to the Costa Rx lab program is the addition of a polycarbonate lens option to its line of 580P and 400P lenses. Costa is known for its 580 lens technology, which selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.
“These new lens technologies are major enhancements to our Rx lab program, and we continue to grow all facets of our Rx business,” said MacDonald. “What you’re seeing now with the re-launch of our Rx lab is just the tip of the iceberg. There’s a lot more to come.”
Costa plans to roll out details about its Rx lab expansion to eye care practitioners (ECPs) and media at Vision Expo West in Las Vegas Sept. 17 –19 in booth #16106.
Costa’s Director of Rx Sales, Renato Cappuccitti, will also host an hour-long seminar on Fri., Sept. 18 , from 4 – 5 p.m. PST in the Medical & Science Theatre at Vision Expo West for all show attendees. The seminar, entitled “Sunglasses and the Science of Light,” will focus on how invisible and visible light waves are managed through sun lenses to enhance a patient’s vision.
For more information on Costa’s Rx offerings, call 1-800-447-3700.
