With additional reporting by DEIRDRE CARROLL | Illustrations by MAR JEFFERSON GO These days it’s hard to escape Donald Trump. Open a paper, turn on the TV...
When Melissa McCulley was practicing optometry in downtown Minneapolis, she noticed a number of cool, funky eyewear shops peppering the Twin Cities area. In her hometown...
What did you want to be when you grew up? A firefighter? A ballerina? A magician? It’s probably safe to say that the majority of us...
INVISION presents the market’s hottest products (and some up-and-comers) to help you buy right at the big show in New York. As the largest optical trade...
Think of contact lens sales as a slumbering giant just waiting for a wake-up call from your business. There’s definitely room for growth. Industry experts say...
Standing apart from the competition isn’t as daunting a task as it may seem.
LOVE IS IN SIGHT 7 EYECARE PRO COUPLES TELL HOW THEY WORK TOGETHER (AND KEEP THE ROMANCE ALIVE) A s an eyecare professional, you’re used to...
But sometimes, it’s best to show a client the door. Here’s how to do it with minimal heartburn for all. You adore most of your customers...
Eyecare Pros Share Their Boldest Moves There’s no time like a brand new year to start dreaming big and daring greatly for your business — especially...
It’s the season of giving thanks — and giving back. B ut for many ECPs, charitable works are a way of life year-round. And “doing well...
How many optometrists does it take to screw in a lightbulb? One … or two? Why do techs live such long lives? Because they di-late!...
Q: WHAT’S THE BEST SOURCE OF NEW BUSINESS FOR ANY EYECARE PROFESSIONAL? A: YOUR EXISTING CUSTOMERS. Think about it: By pleasing the people who...
LET’S FACE IT: the Internet can either be a gigantic time suck or the ultimate source of all business knowledge. (Actually, it’s probably both.) But spent...
FULL-TIME PASSION, PART-TIME HOURS DOCS who work reduced schedules gain time for family, hobbies — even other business gigs Want to have it all … and...
INDIE heroes EYECARE PROS SHARE THE INDEPENDENT BUSINESSES THAT INSPIRE THEM MOST For INVISION readers, every day is independents’ day. Your vision care business isn’t just...
PARTY TIME Raise Your Glasses to EVENTS THAT BUILD BUSINESS … and HAVE More Fun With Your Clients You may think you’re in the vision care...
DESIGNING OPTICIANS Meet 5 eyecare pros who create classy glasses — and learn how to edge your way into their ranks You really, truly love eyewear....
Change the way your team feels about coming to work each day with these 40+ motivational tips. Go ahead, look around your business. Look at the...
THE ART OF ADDING ON How to boost your profits by giving your customers the vision care they really need Want to know the big secret...
The Year of Reading Seriously At INVISION, we believe that the same way that most great writers are voluminous readers of literature, most great businesspeople are...
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