It’s the season of giving thanks — and giving back. B ut for many ECPs, charitable works are a way of life year-round. And “doing well...
How many optometrists does it take to screw in a lightbulb? One … or two? Why do techs live such long lives? Because they di-late!...
Q: WHAT’S THE BEST SOURCE OF NEW BUSINESS FOR ANY EYECARE PROFESSIONAL? A: YOUR EXISTING CUSTOMERS. Think about it: By pleasing the people who...
LET’S FACE IT: the Internet can either be a gigantic time suck or the ultimate source of all business knowledge. (Actually, it’s probably both.) But spent...
FULL-TIME PASSION, PART-TIME HOURS DOCS who work reduced schedules gain time for family, hobbies — even other business gigs Want to have it all … and...
INDIE heroes EYECARE PROS SHARE THE INDEPENDENT BUSINESSES THAT INSPIRE THEM MOST For INVISION readers, every day is independents’ day. Your vision care business isn’t just...
PARTY TIME Raise Your Glasses to EVENTS THAT BUILD BUSINESS … and HAVE More Fun With Your Clients You may think you’re in the vision care...
DESIGNING OPTICIANS Meet 5 eyecare pros who create classy glasses — and learn how to edge your way into their ranks You really, truly love eyewear....
Change the way your team feels about coming to work each day with these 40+ motivational tips. Go ahead, look around your business. Look at the...
THE ART OF ADDING ON How to boost your profits by giving your customers the vision care they really need Want to know the big secret...
The Year of Reading Seriously At INVISION, we believe that the same way that most great writers are voluminous readers of literature, most great businesspeople are...
Gordon Wong spent 20 years building his optometry business — before thieves raided and ravaged it in a span of minutes last spring. This article originally...
Start by selling more 33% more second pairs and locking in more annual contact lens orders.
Simply stop telling yourself these five common myths and you'll overcome your sales reservations.
Special Feature: Flex Success BY JAMES RITCHIE It’s not too late to boost your share of fourth-quarter spending account cheer. When you’re selling eyewear and offering...
IF I OWNED AN EYECARE BUSINESS Five well-known business minds imagine themselves in charge of their very own eyewear retail establishments Think about the expression "a...
Serve Right Master the art of superb service & win loyal customers for life This article originally appeared in the September 2014 issue of INVISION. Americans...
PREDICTIONS ARE MIXED OVER THE IMPACT OF THE AFFORDABLE CARE ACT. HERE’S HOW TO MAKE IT WORK FOR YOU. BY JAMES RITCHIE Published in the March/April...
From special events to advertising, we give you 40 tips to turbocharge your marketing, plus 10 bonus steps to boost your bottom line. BY BY JULIE...
EVERY YEAR, it’s the same. We begin January with a list of vows and sparkling dreams for self-improvement. But even the very best intentions are usually...
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