One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
Sell more, produce more, be more creative, satisfy more customers... through happiness.
Making decisions is hard, we’ve made it easy.
16 ways to win your employees' love without losing their respect.
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
NO TWO independent optical shops are the same. While many of you live and die by the eye and nothing but the eye, some have interests...
ECPs share the most important days in the history of their business.
Tattoos and the business eyecare don't seem to be a common combination. But, as these ECPs show, you'd be surprised.
Tales so bizarre we couldn’t make them up ... Not that we’d want to.
Don't stop at one, or even two. Here's how to get more multiple-pair sales than you ever dreamed of.
Read on for 29 small steps toward big results.
Here are 17 things you should stop saying in your eyecare business.
With additional reporting by DEIRDRE CARROLL | Illustrations by MAR JEFFERSON GO These days it’s hard to escape Donald Trump. Open a paper, turn on the TV...
From juice boxes to jumbo frames — how these ECPs became every parent’s favorite errand stop.
What did you want to be when you grew up? A firefighter? A ballerina? A magician? It’s probably safe to say that the majority of us...
INVISION presents the market’s hottest products (and some up-and-comers) to help you buy right at the big show in New York. As the largest optical trade...
Think of contact lens sales as a slumbering giant just waiting for a wake-up call from your business. There’s definitely room for growth. Industry experts say...
Standing apart from the competition isn’t as daunting a task as it may seem.
LOVE IS IN SIGHT 7 EYECARE PRO COUPLES TELL HOW THEY WORK TOGETHER (AND KEEP THE ROMANCE ALIVE) A s an eyecare professional, you’re used to...
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