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COVID-19: INVISION Presents — What is the Future of Eyecare?

WEBINAR: The expectation that eyecare returns to exactly how what it was before COVID-19 is likely a misguided one.




ALL SECTORS of the optical industry have had to adjust the way they function due to the ongoing closing of businesses across the globe because of the COVID-19 pandemic. Telemedicine is being embraced like never before. E-Commerce, once a concern of brick-and-mortar businesses, has become the sole revenue driver of many independents. Telecommuting is the new norm. But what comes after? The expectation that we all go back to exactly how we were before is likely a misguided one. It will probably be some sort of hybrid of life before AND during the havoc coronavirus wrought. Our panelists will discuss their visions, and expectations, of the eyecare world post-COVID-19 and how that might affect manufacturers, ECPs and consumers alike in the future.

Moderated by Deirdre Carroll, Editor-in-Chief of INVISION Magazine


Ashley Mills, CEO of the Vision Council

Ashley Mills is the CEO of The Vision Council working to promote growth in the vision care industry through education, advocacy, research, and industry forums. She has over 20 years of progressive communications, philanthropy and trade association experience.

Dibby Bartlett, President of the Opticians Association of America

Dibby (Olivia) Bartlett has been in the optical industry for 40 years holding various positions from optician, optical manager and marketing manager. ABO certified, she is currently COO of Todd Rogers Eyewear, President of the Opticians Association of America and a director in the Opticians Association of Massachusetts.

Jane Balek, Executive Director of Think About Your Eyes

Jane Balek serves as Executive Director for Think About Your Eyes, a national public awareness presented by The Vision Council and the American Optometric Association. Jane brings more than 20 years of experience to the role, most recently with the School Nutrition Foundation where she served as executive director.


Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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