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CPP to Hold 1-Day Conference in September

It seeks to help optometrists develop a successful marketing strategy.

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(PRESS RELEASE) ONEONTA, NY — Cleinman Performance Partners (CPP), one of the nation’s leading optometric business development consulting organizations, has announced a one-day conference in September to help optometrists acquire the key elements to develop a successful marketing strategy.

The National Eyecare Marketing Conference being held on Thursday, Sept. 12, in Itasca, IL, is designed to help participants explore what it means to have a marketing plan by exploring three primary areas that set the foundation for a comprehensive marketing strategy. These include Brand Strategy & Marketing Economics, Market Analysis & Measurable Marketing, and Marketing 2020. Attendees will enjoy presentations by several experts in the field and participate in a panel discussion at the end of the conference, where they can get answers to their practice-specific questions.

“We know O.D.s continually have questions about Marketing. Typically, there is a fundamental lack of understanding about their demographics, how to attract and keep patients, and how to best spend their marketing dollars. They are unsure of the key elements in a marketing strategy, how they start, how they measure ROI on marketing programs, and how to select the right vendor,” said CPP founder and President Alan Cleinman. “We have the history and knowledge to provide the professional help and guidance they need for these types of complex questions regarding marketing and the best possible return on their investment.”

For more information regarding these conferences visit www.cleinman.com/conferences/national-eyecare-marketing-conference or call Mandie Wells at (607) 267-2901.

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