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David Beckham Unveils New FW20 Campaign for Eyewear By David Beckham Collection

It’s developed by Safilo and available in selected eyewear stores from October 2020.

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(PRESS RELEASE) For its second season the collection introduces new sunglasses and optical frames imagined by David Beckham, and developed by Safilo design team. Combining an effortless British style with a sharp focus on detail and functionality, the new eyewear is dedicated to a consumer interested in a classic design with an international perspective.

David Beckham is featured in the new advertising campaign for the FW2020 collection, shot in Paris by Matthew Brookes at the end of last year, with behind-the-scenes action captured by Brooklyn Beckham. The new images carry on the traveler story, capturing David in different locations on a journey around the world: this time David is portrayed in beautiful Paris on an Autumn day, with views of the Tour Eiffel.

David Beckham said, “I’m really proud of this new eyewear collection for Fall / Winter 2020 and the variety of different styles. I have so many great memories of living in Paris and I love to visit whenever I can with my family. Being able to shoot the new campaign right in the heart of Paris alongside my son Brooklyn was an great experience and I think that this collection captures the spirit of a city famous for its great style and culture.”

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The collection includes sunglasses and optical frames featuring lightweight and highest quality materials, featuring subtle masculine design and exquisite craftsmanship with distinctive details, all highlighted by an elegant color palette.

The Eyewear by David Beckham Collection features the distinctive Talisman, the iconic detail drawing inspiration from the wings of a bird and symbolizing power, protection and freedom, designed to be visible from the front and the side of the eyewear as a distinctive character of Eyewear by David Beckham.

The Eyewear by David Beckham Collection for Fall/Winter 2020 will be available worldwide in selected eyewear stores starting October 2020. Follow them on @dbeyewear and www.davidbeckhameyewear.com.

David Beckham wears the following sunglasses and optical frames:

David Beckham for DB 7037/G/S Sunglasses

DB 7037/G/S Sunglasses

Retro in inspiration yet contemporary in execution, these metal sunglasses and optical frame feature a classic pilot shape reinterpreted with distinctive details adding a sophisticated touch: the Talisman detail shaped on the metal temples as well as on the nose and on the double bridge, the vintage-inspired chiseled pattern (vclines) inside the arms and the temple-tips, the DB Monogram lasered on the lens of the sunglasses.

DB 7037/S sunglasses are available in gold with grey horn tips and grey lenses, gold with brown Havana tips and green shaded lenses, palladium with brown Havana tips and brown lenses, ruthenium with black tips and grey shaded lenses.

DB 7023 optical frame is available in yellow gold with grey horn tips, gold with brown Havana tips, ruthenium with spotted Havana tips.

David Beckham for DB 7021 Optical Frames

DB 7021 Optical Frames

These vintage-inspired rounded optical frames in acetate convey an effortless and contemporary feeling in their bold volumes underlined by the geometric design of the temples, personalized by the metal Talisman as a subtle aesthetic and functional detail on the hinge.

DB 7021 optical frame is available in black, black/striped brown, grey horn, transparent brown /brown Havana, red Havana.

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