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De Rigo Group S.p.A. has Announced Significant Leadership Changes Within North American Operations

The Group announced the appointment of Jeff Fitzhugh who will be stepping into the role of President of De Rigo Rem on July 8th.

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(PRESS RELEASE) De Rigo Group S.p.A. has announced some significant changes in the leadership of its company in North America. Alessandro Baronti, who served as President of De Rigo Rem during the past six year and half, will be leaving the organization at the end of July.

The Group announced the appointment of Jeff Fitzhugh who will be stepping into the role of President of De Rigo Rem on July 8th. With a proven track record of success, Jeff will bring valuable experience that aligns with our Group vision and goals. Jeff will start to work closely with Alessandro Baronti and the Leadership Team of De Rigo Rem to ensure a smooth transition.

Jeff is a dynamic leader with a rich blend of domestic and international experience across diverse consumer product sectors, including eyewear, footwear, apparel and accessories. He covered several roles in companies like Converse, DC Shoes, Oakley and, in the recent past, the role of president and CEO of RAEN Optics, where he has demonstrated his ability to drive substantial business growth and organizational enhancements.

“We would like to take the opportunity to express our sincere gratitude to Alessandro for his dedication, hard work and strong contribution to our organization during his tenure and we wish him all the best in his future endeavors” said Michele Aracri, managing director of the Group.

“After careful consideration and a thorough evaluation of our strategic goals, we will make an important leadership change to better position ourselves for accelerating our growth. We believe that this change will not only strengthen our company growth but will also create new opportunities for innovation and collaboration. Our commitment and our investments in North America will be our top priority for the next years and we will do everything in our power to ensure the growth of our Team and our Company.” said Michele Aracri.

The De Rigo Group is a leading global player in the optical retail business with its own chains, General Optica (Spain), Mais Optica (Portugal) and Opmar Optik (Turkey), and with its affiliate Boots Opticians (UK). Its extensive wholesale network, managed by De Rigo Vision S.p.A., distributes the Group’s brands in approximately 100 countries, mainly in Europe, Asia and the Americas, through 23 companies and a global network of independent distributors.

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The Group is active in all the major markets of the world with its own brands Lozza, Police, Sting, Yalea and with the licenses Aramis, Barrow, Blumarine, Chopard, Diff Eyewear, Roberto Cavalli, Just Cavalli, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Porsche Design, Philipp Plein, Plein Sport, Rodenstock, Tous, Tumi, Twinset, Victor Hugo and Zadig&Voltaire.

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