Editor's Note Dee Shares What Laugher and Tattoos Have in Common Because on the surface one is permanent and the other fleeting. Published 2 years ago on April 11, 2022 By Deirdre Carroll Invision April 2022 Issue Share Tweet “Maturity is a bitter disappointment for which no remedy exists, unless laughter can be said to remedy anything.” — Kurt Vonnegut FOR MY 37TH birthday I treated myself to a tattoo. Being that I was well into adulthood and thoroughly unimpressed with the experience, this quote from Cat’s Cradle really spoke to me. Do not ask me why I felt the need to print it indelibly on my body, where it is, or ask to see it … it will creep me out. You’ll just have to take my word for it. The tattoo may have been foolhardy but I stand by the sentiment, “laughter can remedy anything.” It has been a rough couple of years — and challenges remain — but humor has gotten many of us through it. I understand that people are more mindful now and things we once didn’t give a second thought to laughing at are no longer appropriate — let’s be honest, they never really were — so it can be a minefield out there. But the solution isn’t to abandon laughter; it is to get better at what we’re laughing at. To that end, we’ve provided a primer for humor at work in our Big Story on page 42. Clearly, I have a healthy appreciation for humor in life and in the workplace and what’s funnier than data? I’m being a bit facetious here but data is actually important to humor. The comedic greats are always collecting data to fine tune their bits and you should be doing the same in your business. Our Special Feature (Knowledge = Power on page 50) tells you not only what data you should be collecting (hint: you likely already are) but how you should be using it… and that’s the pay off. Advertisement Miraculously, Dr. Steve Vargo seamlessly combines these two themes in his column on page 60 talking about the use of humor to collect data! Amazing. Nothing is permanent — even tattoos — comedians know this and they are relentlessly refining their acts. Yes, and … An eyecare business needs to be doing the same; constantly collecting data and improving how they use it to create a better experience for their patients and customers. Best wishes for your business, Five Smart Tips From This Issue Do you include a link to pay in your text reminders? Maybe you should start studying a revamp of your communication system now. (Managers’ To-Do, page 26) Specialties are where it’s at … and neuro-optometric rehabilitation is in demand. (Better Vision, page 38) To TikTok or not to TikTok? We help answer the question. (Ask INVISION, page 64) First impressions are important. How does the reception your business gives stack up? (Benchmarks, page 68) Worried that independent eyecare is dying? Hogwash! Hear what your peers really think. (Buzz Session, page 72) Related Topics:Featured Deirdre Carroll Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at firstname.lastname@example.org. click to Comment(Comment) Up Next A Love Letter to the Ultimate Luxury Don't Miss Screwing Up Doesn’t Have to Get You Down SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here. You may like There Is Always Something New to Learn… Every Single Day Kicking Off a Celebratory Year with a Big Announcement Work to Live, Not Live to Work Promoted Headlines Meet the Next Generation of Smart Glasses Essilor From $500K Debt to $3M ARR: Unleashing the Impact of Front Office Technology PracticePal On the Edger Maximizing Profit With In-House Finishing Visionix Advertisement Latest Trending Videos Buzz Session9 hours ago We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024 Tools and Equipment9 hours ago Several Products That Will Help You and Your Business Stand Out from the Crowd and More Business Boosters for February Sponsored Content9 hours ago Meet the Next Generation of Smart Glasses Press Releases24 hours ago Eyefinity Announces Integration with Fait Distribution Press Releases24 hours ago Nordic Group B.V. Appoints Ophthalmology Innovator, Eric D. Donnenfeld, MD as Medical Advisory Board Chair Spexy1 week ago How Adopting One Simple Phrase Can Change the Tone of Your Sales Scripts for the Better Brand Portfolio4 weeks ago This South Carolina Practice’s Branding Sends a Message of ‘Luxury and Eyecare Excellence’— and the Team Delivers Sponsored Content9 hours ago Meet the Next Generation of Smart Glasses Manager's To-Do4 weeks ago It May Be Time for a Facelift and More Manager’s to Dos for February Products4 weeks ago ECPs Share their Best-Selling Collections for November 2023 Sponsored Content9 hours ago Meet the Next Generation of Smart Glasses Webinars2 weeks ago MasterClass: Redefining Retail as Slow Retail Eyecare Shenanigans1 month ago Eyecare Shenanigans: 2023’s Top Optometry Articles in Invision Magazine Webinars5 months ago Leadership, Empathy, and a Noble Cause Sponsored Content6 months ago Turn Patients Into Loyal Eyewear Shoppers Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Spexy1 week ago How Adopting One Simple Phrase Can Change the Tone of Your Sales Scripts for the Better Sponsored Content9 hours ago Meet the Next Generation of Smart Glasses Tip Sheet1 week ago A Couple Creative, Weather-Related Sales Promo Ideas and More Tips for the Shortest Month of the Year America's Finest1 day ago A Gorgeous, Family-Oriented Practice Brings Expert Optometry and Unique Frames to a Tightknit South Dakota Community Buzz Session9 hours ago We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024 Best of the Best1 week ago A How-to For Using Multifocal Contacts to Build Your Practice Sponsored Content1 day ago From $500K Debt to $3M ARR: Unleashing the Impact of Front Office Technology John Marvin5 days ago It’s 2024. Are You Ready to Fail?