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DeGeneres Eyes Eyewear for Her New Lifestyle Brand

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She says she wants ED to be the biggest brand in the world.

The new Ellen DeGeneres lifestyle brand, ED, could eventually include eyewear. DeGeneres, who will launch ED next month, says she wants it to become the biggest brand in the world, and therefore is exploring various options for expansion, including eyewear. An information-only teaser site for the brand launched last week at Edbyellen.com.

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