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Distribution Expanded for Case Holding Multiple Eyeglasses

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Pilot test at Neiman Marcus was a sell-out.

Luba Stark and her brother Michael Kriss, founders of OYOBox. have expanded distribution of their company’s eponymous product, a luxury case that holds eight pairs of eyeglasses — designed for individuals who have multiple pairs of prescription eyeglasses, designer sunglasses and readers, or for families trying to keep eyewear in one set place. After a successful 15-store pilot with Neiman Marcus, which saw a 100 percent sell-through, distribution has been expanded nationwide.

Read more and see images at Biz Journals

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Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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