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Do You Or Don't You

Do You Or Don’t You: Advertise in the Yellow Pages?

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Eyecare businesses who still use the yellow pages

This article originally appeared in the May 2015 edition of INVISION.

YES, I DO

… but less each year. Harry Roth, EyeQ Opticians, Millburn, NJ

We have a small in-column ad. We are gradually reducing the size. They gave us a good deal this last year. We wanted to go smaller, but they gave us a big ad for the same price as the small one we wanted, so we stuck with it for one more year. Jennifer Cochrane, Cochrane Family Eyecare, Reno, NV

We see a lot of elderly patients and that still seems to be their go-to place for information. However, we stopped the color half-page ad and now have a black-and-white quarter-page ad. Jess Gattis, Thomas Vision Clinic, Leesville, LA

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NO, I DON’T

We just stopped one month ago. It feels strange after 40 years of advertising with them, but we feel it is obsolete. Mary Canfield, Orlando Eyecare, Orlando, FL

As a start-up practice, I’m putting my ad money into local charities (schools, churches, etc.) and our upscale all-city glossy magazine. Cindy Seemann, Design Vision Optical/Kids’ Optique, Wauwatosa, WI

We concentrate on our Web presence and community involvement. Community events have been wonderful for us. The one-on-one with our patients and future patients keeps us in the forefront of their minds. Alissa McKinstry, Lambaria Eye and Optical, Davison, MI

Thanks to Google, the Yellow Pages are just about dead. I polled about 500 locals and less than 2 percent used the Yellow Pages. AJ Sweeney, Martin Eye Care, Smyrna, TN

Too expensive, poor ROI. Dr. Scott Drake, Custom Eyes, Lee’s Summit, MO

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No one ever looks at the Yellow Pages anymore! The only way this is effective is by putting a magnet on the book. Everyone LOVES magnets! Jade Kowalick, Bright Eyes Family Vision Care, Tampa, FL

We don’t believe the Yellow Pages is a great place to capture our audience. We would rather market ourselves in local magazines, our website and other social media outlets. Matt Koehler, Petrou Eye Care, Glendale, WI

The Yellow Pages are used as booster seats in my family. Kevin Count, Corner Optical, Glenview, IL

They’re a dinosaur, and only serve to emphasize presbyopia. Tamara Walker, Eyepolis, Homestead, PA

 

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