Connect with us

Do You Or Don't You

Do You Or Don’t You: Advertise in the Yellow Pages?




Eyecare businesses who still use the yellow pages

This article originally appeared in the May 2015 edition of INVISION.


… but less each year. Harry Roth, EyeQ Opticians, Millburn, NJ

We have a small in-column ad. We are gradually reducing the size. They gave us a good deal this last year. We wanted to go smaller, but they gave us a big ad for the same price as the small one we wanted, so we stuck with it for one more year. Jennifer Cochrane, Cochrane Family Eyecare, Reno, NV

We see a lot of elderly patients and that still seems to be their go-to place for information. However, we stopped the color half-page ad and now have a black-and-white quarter-page ad. Jess Gattis, Thomas Vision Clinic, Leesville, LA



We just stopped one month ago. It feels strange after 40 years of advertising with them, but we feel it is obsolete. Mary Canfield, Orlando Eyecare, Orlando, FL

As a start-up practice, I’m putting my ad money into local charities (schools, churches, etc.) and our upscale all-city glossy magazine. Cindy Seemann, Design Vision Optical/Kids’ Optique, Wauwatosa, WI

We concentrate on our Web presence and community involvement. Community events have been wonderful for us. The one-on-one with our patients and future patients keeps us in the forefront of their minds. Alissa McKinstry, Lambaria Eye and Optical, Davison, MI

Thanks to Google, the Yellow Pages are just about dead. I polled about 500 locals and less than 2 percent used the Yellow Pages. AJ Sweeney, Martin Eye Care, Smyrna, TN

Too expensive, poor ROI. Dr. Scott Drake, Custom Eyes, Lee’s Summit, MO


No one ever looks at the Yellow Pages anymore! The only way this is effective is by putting a magnet on the book. Everyone LOVES magnets! Jade Kowalick, Bright Eyes Family Vision Care, Tampa, FL

We don’t believe the Yellow Pages is a great place to capture our audience. We would rather market ourselves in local magazines, our website and other social media outlets. Matt Koehler, Petrou Eye Care, Glendale, WI

The Yellow Pages are used as booster seats in my family. Kevin Count, Corner Optical, Glenview, IL

They’re a dinosaur, and only serve to emphasize presbyopia. Tamara Walker, Eyepolis, Homestead, PA





The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular