Connect with us

Do You Or Don't You

Do You Or Don’t You: Play Music in Your Business?

mm

Published

on

Eyecare business owners who play music in their businesses

This article originally appeared in the July-August 2015 edition of INVISION.

YES, I DO

Not only does the staff enjoy music but so do our patients. We play The Bridge from Sirius XM which is soft pop and rock bridging the gaps between 1960-1990s. So something for everyone. Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA

My office is small and I need background music to help with privacy. I play an iPod with a mix of songs from Josh Groban to U2. Dr. Kim Riggs, Ligonier PA

We play everything from reggae to soft rock depending on the employees’ choice for the day. We play music in the store for background effect. On some occasions we can see the customers bobbing their heads and tapping their feet to a particular song. Todd Lapointe, VIP Eyes, Portland, ME

Advertisement

I read a study that slower music causes customers to stay longer and spend more. We play Pandora’s Relaxation station. Dr. Maria Higgins, Unique Optique, Frederick, MD

We play music a bit louder than a doctor’s office. We also have a music area as the owner teaches performance after hours. It’s cool because there are a lot of people who are connected with music and it can make faster friends. Steve Whitaker, Whitaker Eye Works, Wayne, PA

I find it lightens the mood of the guests to hear the music that they want to hear. For that reason we ask our guests what specific music they would like to hear as we get seated in the examination room. We then record that information so the next time they come in to the office we go back to the station on Pandora we know they liked the last time they were in. Dr. Ted McElroy, Vision Source-Tifton, Tifton, GA

Yes! A store playlist on the iPod that has lots of Harry Connick, PHOX, Madeleine Peyroux and Norah Jones. Maybe a little Willie Nelson in there for fun. Oh, and Squirrel Nut Zippers. Can’t forget them! Nikki Griffin, EyeStyles Optical & Boutique, Oakdale, MN

My husband, the doc, creates our playlists. We have everything from 1940s to modern music including jazz standards and light pop. The staff gives feedback and so far it has been positive although we had to ask him to remove Captain Beefheart! Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA

NO, I DON’T

Advertisement

Our store isn’t wired for music. Corporate will not allow us to play music on the floor, although we do play it inside our lab. <b?Brian Lennon, National Vision, Dickson City, PA

Building structure creates radio dead zone. XM signals are also not good. Dr. Robert Johnson, Johnson Family Eye Care, Latrobe, PA

 

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra