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Sanity Files

Dr. Ryan Corte Knows How to Hustle

He also knows there is no better way to unwind than with family time and a little wine.

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Ryan Corte, OD
Northlake Eye, Charlotte, NC

Dr. Ryan Corte knows how to hustle. Along with being co-owner of Northlake Eye, he is also founder and CEO of IntroWellness, a health and wellness website … and oh, yeah, a dad to a 1 year old. And people like to say millennials are unmotivated. “I really enjoy learning. When you manage your own business, you learn something new every day,” he shares. And his millennial status is a strength when it comes to managing his practice. “I’m in charge of our website and social media content,” he says. “Naturally, I love that!” Not to mention the positive impact he feels his practice has on its patients, staff and community. “It means a lot to me.” His dislikes are the same as any owner/OD: Finding doctor coverage; recruiting, training, and managing staff; and dealing with insurance and managed care. But at the end of the day he has his beautiful young family at home. “Family time. A glass of wine. A good movie or show. A night out,” are all he needs to unwind.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Sanity Files

A Husband and Wife Team that Found Sanity is Slowing Down

The perfect formula is see fewer patients, spend more time with them and enjoy the occasional dinner out.

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Drs. Michael and Kimberly Hoyt
Artisan Eyeworks, Ashland, OR

This February — the month dedicated to love — we highlight a husband and wife team, who after seeing 40 plus patients a day for 20 years, found love again … the love of optometry. They opened Artisan in 2014 to see fewer patients and spend more time with them. They enjoy watching something they built from scratch thrive, being involved in the optical, and being able to have genuine relationships with their patients. In comparison to their old lives, stressful days are rare, but on those days they get out late, “We’ll go out for a nice dinner,” shares Michael. “We’re lucky to have quite a few really good restaurants in Ashland.”

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Sanity Files

For this Austin OD Family Time and Orange Theory are on Her List of Must Haves

Of course snorkeling in Maui and skiing in Colorado aren’t too shabby either.

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Dr. Courtney Rhodes
Optique, Austin, TX

It’s official, no eyecare business owners like insurance… not that this should come as any surprise to INVISION readers. Dr. Courtney Rhodes, of course, is no different. Add to that “worrying about the race to the bottom with online retailers” and you have her two least favorite things about running her business. Thankfully, the lifelong patient connections she makes, the freedom to think outside the box, and curating fun eyewear for her optical makes up for it. She also has spending time with her family and pets to look forward to at the end of the day. “We’ll cook dinner as a family to catch up on each other’s days, go on a walk with our dog, or my husband and I will enjoy a glass of wine together.”

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Sanity Files

A Few of this Canadian OD’s Favorite Things for Maintaining Sanity

Including smothering her cats with affection and weekend dive bar sing-a-longs just to name two.

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Dr. Abby Jakob
EYES – Dr. Abby Jakob, Kingsville, ON 

Dr. Abby Jakob’s favourite (she is Canadian after all) parts of running her business are choosing her own hours, taking time off when she knows she needs it “for my health and sanity,” and becoming more well-known in her community. “It inspires me to get even more involved with community events, volunteer groups, and fundraisers, and that, in turn, helps my business even more as a result!” Of course even jobs we love come with things we don’t love so much. For Dr. Jakob that’s the time required for her social media channels. “I want to engage people and show my true personality with fun, clever, or visually pleasing posts, and it takes up so much time!” Other than that, hiring staff (and potentially having to fire them!), and finding a balance between seeing patients and setting boundaries with her time and schedule, rank in her top three least favorite things. Luckily, every day she gets to go home to hug and kiss smother her husband and all of her cats. “I [also] love going for walks with my dog, one of my cats (Booboo) actually walks with us, and my awesome husband, Patrick.” If it’s a weekend, you can find her in “an old hole-in-the-wall bar with live music, requesting all of my favourite songs and singing along!”

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