Eyecare People Share the Easiest Sale They Make in Their Businesses

We do a lot of industrial safety and the sales are driven by their employer sending them in. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX

• Nike frames to teen boys. — Rick Rickgauer, Vision Associates, Girard, PA
• Repeat customers. — BJ Chambers, Carrera Optical, McQueeney, TX
• Plano suns. — Travis LeFevre, Krystal Vision, Logan, UT
• Kids. — Daryl Wessner, Dr. Alethea Wessner, Pine Grove, PA
• BOGO from Essilor. Button team and I will be SO happy when it’s over. It’s been a headache “I wasn’t extended this offer!” But they didn’t want Transitions, Eyezen, Crizal Sapphire. — Katie Kelly, Ochsner Optical, New Orleans, LA
• ULP.— Pam Peters, Midwest Eye, Downers Grove, IL
• Everything.— Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
• Anti-Reflective coating!— Dave Schultz, Urban Optics, San Luis Obispo, CA
• Ray-Ban and Oakley frames.— Texas L. Smith, OD, Dr. Texas L. Smith & Assoc., Citrus Heights, CA
• Annual supply of CL. — Mark Perry, OD, Vision Health Institute, Orlando, FL
• AR. — John LaShorne, Brown County Eye Care, Nashville, IN
• AR. — Bob McBeath, Edina Eye, Edina, MN
• Anti-Glare/Blue light protection. — Selina McGee, OD, Precision Vision, Edmond, OK
• Women: 40-60. — Cindy Henderson, Eyear Optical, Hixson, TN
• Minima eyewear. — Dave Goodrich, Goodrich Optical, Lansing, MI
• AR. — Bryan Hartgrave, Vision Solutions, Lamar, MO
• Our MODO line sells itself. Their lightweight and look fantastic. Patients simply try them on and love the fit. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
• Our easiest sale starts with our favorite returning patients who trust us to pick the right frame to make them look younger or better and then upon pick up seeing their satisfaction that that all is well with their vision, with the comment, “I can see clearly again!” Usually they finish with you always get it right! That’s why my family and I keep coming back. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
• Nothing good comes easy. — Robert M. Easton, Jr., OD, FAAO, Oakland Park, FL
• Ray-Ban. — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
• Anti-reflective coatings, we are around 90%. — Michael Martorana, OD, Falls City Eye Care, Louisville, KY
• Anti-reflection coating. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
• A/R coating, it’s 100% on private pay. — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
• Krewe! We love these styles and it makes it such an easy sale when the company offers a lifetime warranty. Anyone that warrants for a lifetime really stands by their product. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
• Back up spectacles for single vision contact lens wearers. — Shane Clark, Infinity EyeCare, Rapid City, SD
• Second pair. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
• Moscot and WOOW. — Nancy Revis, Uber Optics, Petaluma, CA
• Anything! You have to in the market and willing to pay the price. — Ron Catterson, Clear View Optix, The Villages, FL
• Second pair suns, especially with our multiple pair deals. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
• Anti-reflective. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
• Etnia Barcelona or warm eye masks. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
• Anti-Reflective coating and Polarization. — Heather Harrington, Elevated Eyecare, Denver, CO
• Occupational lenses following someone who only has an everyday progressive. These are a game changer and people are excited to spend the money on such a life changing solution. — Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
• A/R coating. It’s taken a while, but we’re now selling majority A/R. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
• ROGER Dutch Eyewear, because of their bright colors and amazing shapes, they attract the clients’ eyes first! — Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
• Multiple pairs. Buy one, get one 50% off. — Cynthia Sayers, EyeShop Optical Center, Lewis Center, OH
• Men’s Oakley ophthalmic frames. — Scott Keating, OD, Vision Trends, Dover, OH
• Anti-Reflective Coating. — Cassandra Nash, HD Optical Express, Lansing, MI
• AR. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
• Polarized lenses. Once the patient sees the difference it can make, they have no problem with the extra expense. (Thanks, Maui Jim!) — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
• Sunglasses. — Julie Uram, Optical Oasis, Jupiter, FL
• The Ultimate Lens offer has been a very easy sell for us. Getting patients who are already getting one pair with all the options and telling them they can get a second set with only a frame cost is huge for them. Especially patients that have VSP to cover most of their first pair. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
• Right now, it’s the Essilor Ultimate Lens Offer. — Lynn Geis, San Juan Eye Center, Montrose, CO
• Louis Luso frames. We can’t keep them in stock. Tomato glasses because no one around us carries them. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
• I always have an easy time selling non-glare coating. Not sure why. I just tell people why I love it and then they want it too. — Vicki Thompson, Grandville Optical, Grandville, MI
• Someone who loses their glasses. — Susan Miller, Bright Eyes Vision, Hartsville, PA
• Value packages. We have a HEV blue light filtering lenses we sell well at a great price. This value and it’s benefits for reducing eye fatigue and strain help the patient and makes for an easy sale. — William Chancellor, Eye Can See Eyewear, McDonough, GA
• Ray-Ban. — Gene Gillan, Rush Henrietta Opticians, Henrietta, NY
• The majority of patients with VSP are the easiest sell because they have the best coverage. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
• People who want exactly the same thing they had the last time. They just want a backup pair. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
• AR. J— ill Schnurer, OD, Village Eyecare Co., Clarkston, MI
• We Love Eyes. — Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
• Computer glasses. I wear them, I preach them. — Annette Prevaux-Matejko, The Visionary, Allen Park, MI
• The easiest sale is A/R. I mention to every patient that it’s part of the lens package. I rarely have any objections to the benefits that it offers. — Mitch Kaufman, Marine Park Family Vision, Brooklyn, NY
• Customers come in anticipating a glasses or contact lens purchase. It’s never hard to deliver on the minimum expectation. Real selling involves not just meeting those limited consumer expectations, but identifying other unmet needs like prescription sunglasses or a set of computer lenses. — Becky Furuta, Avenue Vision, Golden, CO
• AR Coating. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
• Computer glasses are the easiest sale. Everyone works on computers. — Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
• ECO – so lightweight and low-cost it’s a no-brainer. — Larah Alami, OD, Hudson River Eye Care, White Plains, NY