(PRESS RELEASE) Eco Eyewear has achieved a significant victory in preventing Eyespace Eyewear Ltd from trademarking ‘Eco Conscious Optics’. The Opposition Division of the European IP Office has upheld Eco Eyewear’s objections, rejecting the trademark application due to its close similarity to the prior trademark “ECO EARTH CONSCIOUS OPTICS”.
The comparison revealed that they share common verbal elements, ‘ECO’ and ‘CONSCIOUS’, leading to a conceptual association with the ‘ECO’ concept. Consequently, the Opposition Division concluded that there is a likelihood of consumer confusion, as the average consumer might assume that the goods bearing the above marks come from the same or economically linked undertakings.
Alessandro Lanaro, Global CEO of Eco Eyewear, emphasized the pivotal role of this victory in defending the company’s brand. “As leaders in the industry of sustainable eyewear, it is crucial to protect our brand and our values. This ruling sets an important judicial precedent for the protection of our mark ‘Eco’, in case of future attempts of imitation.”
This triumph underscores Eco Eyewear’s unwavering commitment to upholding its brand integrity and signifies a significant legal milestone in safeguarding the company’s trademarks.
