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ECPs Share Their Best-Selling Collections for April 2024

Though a few (sun) brands still garner many mentions, ophthalmic frames sales seem to have gotten much more evenly spread.




ECPs Share Their Best-Selling Collections for April 2024
The Marie Claire MC6292 is a ladies full rim plastic frame in an uplifted rectangle with metal temples featuring a lattice pattern from New York Eye. It is available in two colors, dark tortoise and wheat (shown). Price: $157

Marie Claire 6292 in Wheat. It fits well on multiple face shapes and compliments most skin complexions. Great price, too! DIFF suns are flying off the shelves! They are stylish and affordable. — Colby Spivey, Vision Center South, Dothan, AL

ECPs Share Their Best-Selling Collections for April 2024

The ANN TAYLOR Petite ATP923 sunglass is part of the collection’s Made Green segment of sustainable styles from L’AMY AMERICA. It is a glamorous, oversized sun for smaller faces available in three colorways, Black Tortoise, Dark Rose and Tortoise Crystal (shown), all with polarized lenses.Price: $98

For men, the Nike 7125 in Mineral Spruce. This frame sells out the day that we get it in. For women, Kate Spade Hana in all colors are a huge hit! In sun, the Ann Taylor Petite ATP923. This hexagon shape has been wildly popular in our office. Also, the Maui Jim Blossom in the Black/Tokyo Tortoise. This looks good on everyone who tries it on! — Stephanie Plagge, Primary Vision Care, Mount Vernon, OH

Top-selling vision brands in April

Etnia Barcelona (4), Gucci (3), Ray-Ban (3), Ted Baker (3), Charmant (2), Kliik (2), La Eyeworks (2), Lafont (2), Lilly Pulitzer (2), OTP (2), SALT. (2), Silhouette (2)


Maui Jim (16), Ray-Ban (12), Costa (2), Kate Spade (2), Oakley (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in April. Join at

  • Incredibly even spread across almost all brands. But I’ll highlight Design Eyewear Group‘s Nifties. The Nifties are usually not our highest seller in any given month but are now definitely our best-selling line (across multiple months) for petite faces and small fits. Great styles, great colors, good price point. And great petite sunglasses. What a great spin-off from the Prodesign brand! For sun, a tie between Ray-Ban and Maui Jim. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • OTP 132 in color S215. I have it and sell it off my face. In sun, the ladies love the Guess sunglasses. They fit so nice, lightweight, and not crazy expensive. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Tura, Silhouette, and Lozza Arte glasses, Serengeti suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Cosmopolitan and Danny Gokey glasses; Polaroid and Wiley X suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • Tom Davies glasses, the colors and the fits just work for my clients. In sun, the American Optical Lucinda. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • By far one of the most unique frames that has hit the market in a while with a price point anyone can afford is the Rachael Roy Icon in Snow from A&A Optical. Beautiful and just different enough to raise eyebrows! In sun, Maui Jim can’t beat quality and style. — Chris A. Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Tomato glasses. So. Many. Kids. — Nikki Griffin, Eyestyles Optical and Boutique, Oakdale, MN
  • OVVO suns, light weight and cool colors. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • SALT. Artie in color Matte Ocean, easy and fun frame we sell to both men and women. For sun, the Maui Jim Lele Kawa in grey stripe! Flies off the shelf! Great style with just enough wrap and great matte color. — Gayle Bergthold, Capital Eye, Austin, TX
  • We just added Etnia Barcelona so the whole clinic is excited. In sun, Maui Jim … its Maui Jim. — Jami Kulpinski, Eye Clinic of Wisconsin, Wausau, WI
  • We just got the line Krewe in and we sold half of our opening order within 30 days. Beautiful textured colors that remind me of seaglass on the beach or gourmet candies. Unique, affordable, and lovely branding. — Kyla Skinner, Specs by Kyla, Atascadero, CA
  • Ted Baker glasses, Invu suns. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Isaac Mizrahi glasses. — Bev Tomas, Holland Family Eyecare, East Stroudsburg, PA
  • Any of the Topo series from Prodesign Denmark. Easy frames, approachable, with the ability to add nosepads! Costa suns, and this month the ladies’ frames took the prize with the Aleta, Piper, Fernandina, Anaa. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • We just brought Etnia Barcelona into our office in April. They are doing so well. Everyone LOVES the styles! Our rep Dave rocks!! In sun, the Kate Spade Dalia, of course, and the Oakley Flak Jacket 2.0. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Ella&Maxx customers love the groovy colors and styles. Maui Jim suns are always a huge hit. They have come out with some really groovy styles. — Julie Uram, Optical Oasis, Jupiter, FL
  • In optical, SALT. and Matsuda. In sun, Maui Jim. Ray-Ban in both. — Abe Zami, Viewtopia NYC, Brooklyn, NY
  • We’re in Iowa, home of the Hawkeyes, Ray-ban in both. — Shannon Crouse, Terry D. Moehnke, OD, Fort Dodge, IA
  • For glasses, anything new I picked up at Expo. In sun, Ray-Ban. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Versace glasses and Maui Jim and Ray-Ban suns. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Ted Baker glasses, Maui Jim suns. — Patti Richard, OD, Family Eye Care, North Andover, MA
  • We have a package deal with Enhance frames from New York eye that sell SO quickly. They are inexpensive and adorable! Ray-Ban sunglasses. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Flexon, seeing much more insurance it seems this year. Maui Jim suns and Ray-Ban in both. — Zachary Dirks, OD, St. Peter And Belle Plaine Eyecare Centers, Saint Peter, MN
  • Calvin Klein glasses, we had a recent refresh. Oakley suns, it’s the first time in three years another sunglass line beat Maui Jim. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Dang, we sold so many Mr. Leight frames last month in both optical and sun! — Kelsey Bredice, A Proper View, Winston Salem, NC
  • Prada, Gucci, St. Laurent glasses. The styles oh my! Sun this month goes to Ray-Ban. Stylish and affordable. Win. Win. — Amy Frost, Logos Vision, East Brunswick, NJ
  • In glasses, Scott Harris, Lilly Pulitzer, Charmosas, and Chesterfield. In sun Nicole Miller and Ray-Ban. — Amy Donoho, 20/20 Optical, Fergus Falls, MN
  • Ovvo, Raen, and l.a. Eyeworks glasses, Celine in both! — Sohini Patel, OD, See You Eyecare, Orlando, FL
  • Charmant Titanium glasses and Costa suns. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • Gucci glasses and Tory Burch suns. — Ben Thayil, OD, Lifetime Vision and Eye Care, Miami, FL
  • Lafont and Etnia Barcelona glasses, colorful for spring. In sun, Maui Jim, several people lost their previous pair on Spring Break and they had to replace them. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Maui Jim suns win out. — A Blake Hutto, OD, Family Vision Care, Alma, GA
  • The Tom Ford women’s collection. Just when I think they are boring, people always comment on how they love the classic look. Also, Gucci‘s newer women optical styles are killing it. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Ted Baker glasses, both woman and men styles. Gucci suns. — Diana Canto-Sims, Buena Vista Optical, Chicago, IL
  • KLiiK glasses, such a classy and fun line for smaller frames. We carry men’s and women’s styles. — Anna Kirby, Kittery Optometric Associates, Kittery, ME
  • ECO frames have been selling like hotcakes in our office. The fact that they have a magnetic clip is a huge sell, but they’re also very lightweight (which is a constant request from patients) and they have petite sizes which we also are frequently in need of. Ray-Ban suns, patients just instantly gravitate to them. — Christine Howard, Eyes on Plainville, Plainville, MA
  • Lindberg, Onirico, l.a. Eyeworks, and Lafont glasses. Maui Jim and custom Rx sunglasses. — Pablo E. Mercado, Highland Eye Boutique, Atlanta, GA
  • FYSH, KLiiK, OTP, we got fun new styles and colors. In sun, Carrera or Kate Spade. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Silhouette sells itself. As always, in suns, Ray-Ban and Maui Jim lead the way. — Steve Neely, Nittany Eye Associates, State College, PA

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