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ECPs Share their Best-Selling Collections for April

Lots of brand name variety.




Named after NYC’s famous Village Vanguard, this bold style is a tapered rectangular frame featuring an angled top edge and a recessed lens. Every Lowercase frame is made in Brooklyn by a small team of craftsmen and designers. MSRP: $325

The LOWERCASE NYC Vanguard, honestly as a sunglass and clear! It just has such amazing lines and is a statement piece. Siobhan Burns, The Eyeglass Lass, New London, CT

Handmade in Japan, the Barton Perreira Cassady is a women’s shape that comes in many different colors (Midnight, shown) and three different eye sizes. MSRP: $350

BARTON PERREIRA Cassady, we can’t keep it in stock! Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY

Top-selling vision brands in April

Ray-Ban (7), Kate Spade (6), Morel (5), Silhouette (5), FYSH (4), Gucci (4), MODO (4), Tom Ford (4), Europa (3), New York Eye (3), Nike (3), Oakley (3), OVVO (3), Seraphin (3), Carolina Herrera (2), Coach (2), Dutz (2), ECO (2), Lafont (2), Louis Luso (2), SALT. (2), Taylor Madison (2), WOOW (2)


Maui Jim (15), Ray-Ban (15), Costa (11), Oakley (7), Kate Spade (5), Wiley X (4), Nike (3), FYSH (2), Gucci (2), OVVO (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join at

  • COACH eyeglasses and COSTA suns. — Dr. Brendon Johnson, OD, Pekin, IL
  • JONES NEW YORK, great price point and styles, and NOMAD by Morel, fun, simple styles. For suns, the NIKE Flip in Crystal and Crystal Pink Foam sold multiple times at our spring trunk show. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • TOM FORD, DOLABANY, LAFONT and SILHOUETTE glasses; COSTA, MAUI JIM, RAY-BAN sunglasses. — Gerald W. Koss II, OD, Amelia Eye Associates, Fernandina Beach, FL
  • NW 77, DUTZ and LOUIS LUSO for the ladies. DANNY GOKEY and SILHOUETTE for the guys. WILEY X suns — we do riding glasses — for the ladies’ fashion, LIZ CLAIBORNE. — Candy Crone, Wayne Optical, York PA
  • COLUMBIA men’s frames. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • TAYLOR MADISON, ETNIA BARCELONA, RAY-BAN, GUCCI, BEBE and SILHOUETTE plastics in ophthalmics. RAY-BAN, MAUI JIM and OAKELY for sun. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • KATE SPADE in ophthalmic, RAY-BAN in both. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • KATE SPADE, sun and ophthalmic, for women and Europa glasses for men. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • CH BY CAROLINA HERRERA, TOM FORD and ECO, SERENGETI suns. — Vivienne Velasco, OD, iFocus Vision Center, Las Vegas, NV
  • Everything from the new WOOW Spring collection has been selling so well. Doing a ton of the clear pairs as sunglasses as well and they have been turning out awesome! The plant-based ZEAL OPTICS with MAUI JIM lenses are amazing and truly great for our demographic. — Heather Harrington, Elevated Eyecare, Denver, CO
  • All things SALT. RANDOLPH ENGINEERING continues to top our sunglass sells. Their unique look, made in the USA brand, and quality seems to win our patients over. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • CAROLINA HERRERA, cute updated styles and fabulous colors. COACH because they are so easy to Rx and MAUI JIM because … they are MAUI JIM! — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL
  • O-SIX by Thema has unique shapes and unusual colors that flatter many faces. COSTA suns as always! — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • OWP for women, colors and trendy shapes are a wow factor. NIKE has been hot for men right now; sportier styles and cleaner lines. Repeat after me … MAUI JIM. — Susan Frein, Ames Eye Care, Ankeny, IA
  • KATE SPADE and Modern opticals, and WILEY X and POLAROID suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • PARADE, value frames from Avalon. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • FRANCIS KLEIN, beautiful and sexy! ANNE & VALENTIN suns are always a strong seller. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • PRODESIGN, patients are loving the lightweight design and beautiful colors. RAY-BAN is still the hot sunglass. — Annette Prevaux, The Visionary, Allen Park, MI
  • RAY-BANs always do well, but we had some JIMMY CHOO‘s that flew off the shelves also. New York Eye products also do very well for those that need a more consumer-friendly cost. Presentation and great sales people really get the job done! COSTA‘s all the way. They pretty much sell themselves. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I have done very well with the 2.5 collection from ITALEE people love that they can choose colors and shapes and sizes to their liking. We are MAUI JIM fans here so we tend to always do great with them people love the new Sunrise mirror in the Blue Hawaii. — Julie Uram, Optical Oasis, Jupiter, FL
  • We have people asking about getting styled in GUCCI almost daily. When we ask how they found us, they mention they have been seeing a LOT of advertisements, went to the GUCCI store, and the salesperson sent them to our optical for Frame styling. Yay! We are thinking of getting the staff at GUCCI coffee one morning as a token of appreciation. Collaborate, don’t compete! — Diana Sims, Buena Vista Optical, Chicago, IL
    COSTA suns because they are awesome! — Vicki Thompson, Grandville Optical, Grandville, MI
  • That damn KATE SPADE Lucyann sells itself repeatedly! Men’s NIKE zyl, they are extremely lightweight and aren’t too Terminator-y. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • ST. LAURENT women’s zyl and ZAC POSEN suns in multiple shapes. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • GUESS, Marchon core, HARLEY DAVIDSON and NIKE opticals, MAUI JIM suns and OAKELY in both. — Chris Cordes, Fischer Laser Eye Center, Marshall, MN
  • COSTA, we had an introductory trunk show that was better attended then planned. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • People are liking the retro feel of the TOM FORD 5546, and they can tell how well made it is! COSTA, especially the Inlet, such a great sporty women’s frame. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • STATE does very well for us. Also loving OGI and SERAPHIN. — Katie Root, Latham Family Vision, Latham, NY
  • MODO and RAY-BAN. — Jeff Hayden, Vision Care Center, Brighton, MI
  • DKNY, we just brought the brand in and it is selling awesomely. SPY suns, hard to beat a great product with an excellent price point. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • OAKELY, non-sun, and MAUI JIM, we have several that just like the look of this brand. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • Morel and WILEY X suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Ultem frames by LOUIS LUSO, fantastic margins and ultra-durable lightweight construction. VUARNET continues to be our standout line for sunwear. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • OUTSPOKEN by Niche, lots of fun colors and shapes. LULU GUINESS suns, fun sizes, shapes and styles. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • Our male patients LOVE OVVO’s indestructible materials and sleek looks. — David Weber, The Eye Zone, Dallas, TX
  • BrillenEyes, DUTZ and ELLA did well last month! KATE SPADE suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • REALTREE frames and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MODO, classic and clean, and unique suns. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • CALVIN KLEIN and NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • FYSH and PENGUIN frames, RAY-BAN and CARRERA suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • SALT., new line for us and we had a sale in April to feature the line. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • GENESIS, the price point works for a lot of our managed care patients. FLEXON suns, classic styles with the added benefit of durability makes this line a popular choice. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • OVVO opticals, and RAY-BAN suns. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • Europa lines for frames and MAUI JIM suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • MOREL, LAFONT and GUCCI, and COSTA suns. — Robert M. Easton Jr., OD FAAO, Oakland Park, FL
  • LIGHTEC frames, RAY-BAN suns and FYSH in both. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • RAY-BAN and WILEY X. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • RAIN CITY! Titanium/stainless materials, awesome colors, and a great line. — Ron Catterson, Clear View Optix, The Villages, FL
  • ALTAIR and SILHOUETTE frames, OAKELY and NIKE suns, RAY-BAN in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • ESPRIT and MAUI JIM. — Melissa Creath, AAFEC, Lothian, MD
  • ØRGREEN, we had an introductory trunk show. MAUI JIM = Spring! — Pam Peters, Midwest Eye, Downers Grove, IL
  • Tura, Marchon, Safilo, and RAY-BAN and OAKELY suns. — BJ Chambers, CARRERA Optical, McQueeney, TX
  • VERNON GANTRY, CARRERA and COACH. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • TIFFANY and GIORGIO ARMANI frames, RAY-BAN and OAKELY in both. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • All things DIVALDI. Fresh color schemes keep theses frames in demand! OAKELY’s Flak 2.0 and COSTA’s Corbina have moved extremely well. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • DILLI DALLI in our new pediatric location. GUCCI suns, same as it ever was. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • ETNIA BARCELONA and MODO eyeglasses, COSTA suns and SPY OPTIC in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • Our top best sellers In April included the SERAPHIN Drummond and Hubbard because both frames look great on everyone! Men, women, 20-somethings, the older crowd … everyone! The RAY-BAN Clubmaster sun is a no-brainer. — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI opticals, FACE Á FACE suns, and TOM FORD in both. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ERKERS; great product and a solid story. — Kevin Count, Prentice Lab, Glenview, IL
  • JF REY in round shapes and COCO SONG frames with the peacock feathers inlayed. JIMMY CHOO suns, any with crystals. — Scott Keating, OD, Vision Trends, Dover, OH
  • MASUNAGA and LINDBERG opticals and THIERRY LASRY and SALT. suns. OVVO in both. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • KATE SPADE, LIGHTEC and SILHOUETTE glasses; MAUI JIM and RAY-BAN suns. — Bob McBeath, Edina Eye, Edina, MN
  • TAYLOR MADISON, people love the colors and styles. The price point for Japanese produced product seals the sales. COSTA suns, the lenses are amazing. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • The KENNETH COLE REACTION KC0798 color 092 and CANDIE’S Cami in black (this one is a classic). — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • FYSH for women, Europa for men, and KATE SPADE in sun. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • New York Eye MARIE CLAIRE glasses are flying off the shelves. They are colorful yet sophisticated, and the price point is excellent! — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • NEAUBAU and MAUI JIM. — Bethany Cassar, Complete Eye Health, Holland, MI
  • The MARCIANO GM0343 028 is a fun gorgeous frame that appeals to all ages. We’ve had a 68-year-old and a 14-year-old purchase it. MAUI JIM suns are a huge hit once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • ECO frames with magnetic clips; KATE SPADE, INVU and FYSH suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Anything FYSH seems to resonate with our ladies; we were reordering colors and shapes all month. — Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY

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People Want to Buy Premium Products

Walman Optical Presents—Industry Myths Busted! It’s up to every ECP to explain that “premium” doesn’t mean expensive—it means “customized to your needs.”

Promoted Headlines


The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can’t even tell how high-tech they are.




Come On In … (ABOVE)

The water is fine in Etnia Barcelona’s new #BeAnartist Spring/Summer 2019 campaign. Shot by world-renowned photographer Miles Aldridge, the campaign is a reinterpretation of David Hockney’s famous “A Bigger Splash” painting, and features the delightfully eccentric “Smith family,” as if they had just stepped out of an American comedy series from the late seventies and jumped head-first into swimming pools, towering palm trees and endless blue, sunny skies. Each member of the family represents one of the four latest collection segments for Spring/Summer 2019. Color, character, tradition and modernity all combine in these new models created with every unique style in mind. MSRP: $250-$300 |

Empowered Eyewear

Launched this month, this line of interchangeable frames and lenses has a unique patented Lift, Switch, Click feature. The Confidence (shown) allows for switching between Rx, fashion, anti-blue light and sun lenses.




Thin stainless steel temples and the company’s proprietary screwless, springless Omicron flex-hinge define the Lightec Collection’s Omicron 13, including the model 30090L.



Respond to texts, get directions, talk to Alexa (yes, that Alexa) and more with these custom-built smart glasses. Only the wearer can see the transparent, holographic display, which floats an arm’s length out.

Starting at $599

Roger Bacon

Created via a process that takes a 3D-biometric scan to trace key measurements and provides a virtual and interactive 3D try-on experience, the style (MB-19, shown) is then custom 3D printed in the Netherlands.

(888) 321-3939,

Starting at $399


Putting the 2.0 version of Scan2Print software to work, CLR3D is the just-announced 3D printed, ready-to-wear eyewear from Tech Print Industries. These unisex styles are prototypes of the customizable, 3D-printed options from CLR3D.

Price upon request


The eyewear design app from 3DNA allows for truly collaborative sessions to create frames like the Mara in Buffalo horn with sterling silver and platinum plating. Other materials include wood, cork, seashell, flat titanium, thin titanium, and carbon fiber.

$160 to $1,200


Marchon NYC

The company’s first optical collection to incorporate Thermo-Memory technology, the M-3803 is rendered in a thermosetting plastic with shape memory.

(800) 645-1300,


Edward Beiner

The 3D-printed 1705 is part of the first line to launch in Edward Beiner’s new Eyes Forward campaign.

$390 as shown (custom frames $800-1,000)


Activity wins the day with Level eyewear from VSP, which is produced at Marchon Italy, and includes the LV300. This eyewear tracks steps, calories, distance, and activity time. Daily steps help earn the wearer points toward exams and glasses for those in need.

Starting at $270

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New Products High on Style and Substance

And heavy on the cat eyes.




The Future Is Now (ABOVE)

For people with an AR/VR device, ROCHESTER OPTICAL’s BT-300 prescription insert eliminates the need for glasses during drone flying, watching movies, and playing games. Each set of lenses is customized and incorporates proprietary Smart GOLD technology to compensate for the discrepancy between the user’s IPD and the distance between two displays.


Open Air

CHARMANT’s CH29202 features two-tone coloring with delicate crisscross details on the temples. This semi-rimless frame is deep enough for progressives.



Light and Lively

The new COCO AND BREEZY lively celebrates retro inspirations and turns heads with its color contrasting bridge and temples.


Sweet and Sassy

The latest releases from Alternative / Plan B’s ICE CREAM collection include the model IC9124, a bold feminine design for fans of the cat eye looking for a lightweight option.


Next Level

SYNERGEYES VS scleral lens is now available with Tangible Hydra-PEG on Contamac material. To help with CL discomfort and dry eyes, the Tangible Hydra-PEG coating minimizes deposits and lens fogging. At the same time, it increases lens surface water retention.

Price upon request


Gently Please

The GENTLE FENDI Sunglasses Capsule Collection is a collaboration between Gentle Monster and, you guessed it, Fendi. The two unisex styles include the FF0369/S, a small frame that makes a big statement.


Open for Business

Wearable and allowing for a personalized open-eye experience, TEARCARE makes it possible for patients to keep their eyes open and blinking when localized heat application is in order.

Starting at $6,500

Stylin’ for Summer

Part of the SS19 Optical Collection for RADLEY, with sophisticated color blocking on a petite style, the Mallorie implements the palette from the newest Radley handbag line. This collection includes the lightweight material Thermoptics.


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9 Sunglass Styles Breaking Technology Barriers for Daily Use

Tech gets its moment in the … suns.




Tom Ford

The FT5532 works a high keyhole bridge and ready-to-wear Blue Block lenses, with a magnetic sunglass clip.

(800) 345-8482,



In addition to its 360° rotating capability, the temples on any style that includes the 360° Hinge can bend 45° outward and 25° upward and downward.

Price upon request


Raising the bar for comfort and flexibility, the Biotech Paris SH5026 Features Biolink technology, through which a screwless hinge is designed with the structure of a human collarbone at its base.

(800) 422-2020,




Featuring proprietary i-AMP lens technology, the Valve is built to eliminate eye strain, block the effects of artificial blue light, and improve performance while enhancing vision.

(888) 486-6270,


Tom Davies

With styles designed around patients’ natural features, Tom Davies frames, including the titanium Rockstar, are fitted perfectly. The bespoke services the company offers, from lenses to frames, raise the bar for ECPs and wearers everywhere.

(630) 499-7955,



The ’80s meet the future with the MYLON collection, which includes the Bond MD27. This collection employs a 3D production process called Selective Laser Sintering.



The Caravan MAG puts Smith MAG technology to work by allowing for multiple, interchangeable magnetic lens options in one sunglass frame.

(888) 206-2995,




Drawing inspiration from the technological principles of aeronautics, the AirArt collection, including the AA-LMS-002, employs DiamondBlack technology. The center of gravity on each frame is customized to the wearer’s individual face after they are fitted with their prescription lenses, allowing for the most precise vision.

Price upon request


Both the Broadbill (shown) and Tico frames include a sweat management system that gets its work done with the help of vented nose pads and channels along the inner temple that wick away sweat while maintaining air circulation.

(386) 274-4000,

Starts at $189

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