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ECPs Share their Best-Selling Collections for April

Lots of brand name variety.




ECPs Share their Best-Selling Collections for April
Named after NYC’s famous Village Vanguard, this bold style is a tapered rectangular frame featuring an angled top edge and a recessed lens. Every Lowercase frame is made in Brooklyn by a small team of craftsmen and designers. MSRP: $325

The LOWERCASE NYC Vanguard, honestly as a sunglass and clear! It just has such amazing lines and is a statement piece. Siobhan Burns, The Eyeglass Lass, New London, CT

ECPs Share their Best-Selling Collections for April

Handmade in Japan, the Barton Perreira Cassady is a women’s shape that comes in many different colors (Midnight, shown) and three different eye sizes. MSRP: $350

BARTON PERREIRA Cassady, we can’t keep it in stock! Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY

Top-selling vision brands in April

Ray-Ban (7), Kate Spade (6), Morel (5), Silhouette (5), FYSH (4), Gucci (4), MODO (4), Tom Ford (4), Europa (3), New York Eye (3), Nike (3), Oakley (3), OVVO (3), Seraphin (3), Carolina Herrera (2), Coach (2), Dutz (2), ECO (2), Lafont (2), Louis Luso (2), SALT. (2), Taylor Madison (2), WOOW (2)


Maui Jim (15), Ray-Ban (15), Costa (11), Oakley (7), Kate Spade (5), Wiley X (4), Nike (3), FYSH (2), Gucci (2), OVVO (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join at

  • COACH eyeglasses and COSTA suns. — Dr. Brendon Johnson, OD, Pekin, IL
  • JONES NEW YORK, great price point and styles, and NOMAD by Morel, fun, simple styles. For suns, the NIKE Flip in Crystal and Crystal Pink Foam sold multiple times at our spring trunk show. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • TOM FORD, DOLABANY, LAFONT and SILHOUETTE glasses; COSTA, MAUI JIM, RAY-BAN sunglasses. — Gerald W. Koss II, OD, Amelia Eye Associates, Fernandina Beach, FL
  • NW 77, DUTZ and LOUIS LUSO for the ladies. DANNY GOKEY and SILHOUETTE for the guys. WILEY X suns — we do riding glasses — for the ladies’ fashion, LIZ CLAIBORNE. — Candy Crone, Wayne Optical, York PA
  • COLUMBIA men’s frames. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • TAYLOR MADISON, ETNIA BARCELONA, RAY-BAN, GUCCI, BEBE and SILHOUETTE plastics in ophthalmics. RAY-BAN, MAUI JIM and OAKELY for sun. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • KATE SPADE in ophthalmic, RAY-BAN in both. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • KATE SPADE, sun and ophthalmic, for women and Europa glasses for men. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • CH BY CAROLINA HERRERA, TOM FORD and ECO, SERENGETI suns. — Vivienne Velasco, OD, iFocus Vision Center, Las Vegas, NV
  • Everything from the new WOOW Spring collection has been selling so well. Doing a ton of the clear pairs as sunglasses as well and they have been turning out awesome! The plant-based ZEAL OPTICS with MAUI JIM lenses are amazing and truly great for our demographic. — Heather Harrington, Elevated Eyecare, Denver, CO
  • All things SALT. RANDOLPH ENGINEERING continues to top our sunglass sells. Their unique look, made in the USA brand, and quality seems to win our patients over. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • CAROLINA HERRERA, cute updated styles and fabulous colors. COACH because they are so easy to Rx and MAUI JIM because … they are MAUI JIM! — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL
  • O-SIX by Thema has unique shapes and unusual colors that flatter many faces. COSTA suns as always! — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • OWP for women, colors and trendy shapes are a wow factor. NIKE has been hot for men right now; sportier styles and cleaner lines. Repeat after me … MAUI JIM. — Susan Frein, Ames Eye Care, Ankeny, IA
  • KATE SPADE and Modern opticals, and WILEY X and POLAROID suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • PARADE, value frames from Avalon. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • FRANCIS KLEIN, beautiful and sexy! ANNE & VALENTIN suns are always a strong seller. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • PRODESIGN, patients are loving the lightweight design and beautiful colors. RAY-BAN is still the hot sunglass. — Annette Prevaux, The Visionary, Allen Park, MI
  • RAY-BANs always do well, but we had some JIMMY CHOO‘s that flew off the shelves also. New York Eye products also do very well for those that need a more consumer-friendly cost. Presentation and great sales people really get the job done! COSTA‘s all the way. They pretty much sell themselves. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I have done very well with the 2.5 collection from ITALEE people love that they can choose colors and shapes and sizes to their liking. We are MAUI JIM fans here so we tend to always do great with them people love the new Sunrise mirror in the Blue Hawaii. — Julie Uram, Optical Oasis, Jupiter, FL
  • We have people asking about getting styled in GUCCI almost daily. When we ask how they found us, they mention they have been seeing a LOT of advertisements, went to the GUCCI store, and the salesperson sent them to our optical for Frame styling. Yay! We are thinking of getting the staff at GUCCI coffee one morning as a token of appreciation. Collaborate, don’t compete! — Diana Sims, Buena Vista Optical, Chicago, IL
    COSTA suns because they are awesome! — Vicki Thompson, Grandville Optical, Grandville, MI
  • That damn KATE SPADE Lucyann sells itself repeatedly! Men’s NIKE zyl, they are extremely lightweight and aren’t too Terminator-y. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • ST. LAURENT women’s zyl and ZAC POSEN suns in multiple shapes. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • GUESS, Marchon core, HARLEY DAVIDSON and NIKE opticals, MAUI JIM suns and OAKELY in both. — Chris Cordes, Fischer Laser Eye Center, Marshall, MN
  • COSTA, we had an introductory trunk show that was better attended then planned. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • People are liking the retro feel of the TOM FORD 5546, and they can tell how well made it is! COSTA, especially the Inlet, such a great sporty women’s frame. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • STATE does very well for us. Also loving OGI and SERAPHIN. — Katie Root, Latham Family Vision, Latham, NY
  • MODO and RAY-BAN. — Jeff Hayden, Vision Care Center, Brighton, MI
  • DKNY, we just brought the brand in and it is selling awesomely. SPY suns, hard to beat a great product with an excellent price point. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • OAKELY, non-sun, and MAUI JIM, we have several that just like the look of this brand. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • Morel and WILEY X suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Ultem frames by LOUIS LUSO, fantastic margins and ultra-durable lightweight construction. VUARNET continues to be our standout line for sunwear. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • OUTSPOKEN by Niche, lots of fun colors and shapes. LULU GUINESS suns, fun sizes, shapes and styles. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • Our male patients LOVE OVVO’s indestructible materials and sleek looks. — David Weber, The Eye Zone, Dallas, TX
  • BrillenEyes, DUTZ and ELLA did well last month! KATE SPADE suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • REALTREE frames and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MODO, classic and clean, and unique suns. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • CALVIN KLEIN and NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • FYSH and PENGUIN frames, RAY-BAN and CARRERA suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • SALT., new line for us and we had a sale in April to feature the line. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • GENESIS, the price point works for a lot of our managed care patients. FLEXON suns, classic styles with the added benefit of durability makes this line a popular choice. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • OVVO opticals, and RAY-BAN suns. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • Europa lines for frames and MAUI JIM suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • MOREL, LAFONT and GUCCI, and COSTA suns. — Robert M. Easton Jr., OD FAAO, Oakland Park, FL
  • LIGHTEC frames, RAY-BAN suns and FYSH in both. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • RAY-BAN and WILEY X. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • RAIN CITY! Titanium/stainless materials, awesome colors, and a great line. — Ron Catterson, Clear View Optix, The Villages, FL
  • ALTAIR and SILHOUETTE frames, OAKELY and NIKE suns, RAY-BAN in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • ESPRIT and MAUI JIM. — Melissa Creath, AAFEC, Lothian, MD
  • ØRGREEN, we had an introductory trunk show. MAUI JIM = Spring! — Pam Peters, Midwest Eye, Downers Grove, IL
  • Tura, Marchon, Safilo, and RAY-BAN and OAKELY suns. — BJ Chambers, CARRERA Optical, McQueeney, TX
  • VERNON GANTRY, CARRERA and COACH. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • TIFFANY and GIORGIO ARMANI frames, RAY-BAN and OAKELY in both. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • All things DIVALDI. Fresh color schemes keep theses frames in demand! OAKELY’s Flak 2.0 and COSTA’s Corbina have moved extremely well. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • DILLI DALLI in our new pediatric location. GUCCI suns, same as it ever was. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • ETNIA BARCELONA and MODO eyeglasses, COSTA suns and SPY OPTIC in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • Our top best sellers In April included the SERAPHIN Drummond and Hubbard because both frames look great on everyone! Men, women, 20-somethings, the older crowd … everyone! The RAY-BAN Clubmaster sun is a no-brainer. — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI opticals, FACE Á FACE suns, and TOM FORD in both. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ERKERS; great product and a solid story. — Kevin Count, Prentice Lab, Glenview, IL
  • JF REY in round shapes and COCO SONG frames with the peacock feathers inlayed. JIMMY CHOO suns, any with crystals. — Scott Keating, OD, Vision Trends, Dover, OH
  • MASUNAGA and LINDBERG opticals and THIERRY LASRY and SALT. suns. OVVO in both. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • KATE SPADE, LIGHTEC and SILHOUETTE glasses; MAUI JIM and RAY-BAN suns. — Bob McBeath, Edina Eye, Edina, MN
  • TAYLOR MADISON, people love the colors and styles. The price point for Japanese produced product seals the sales. COSTA suns, the lenses are amazing. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • The KENNETH COLE REACTION KC0798 color 092 and CANDIE’S Cami in black (this one is a classic). — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • FYSH for women, Europa for men, and KATE SPADE in sun. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • New York Eye MARIE CLAIRE glasses are flying off the shelves. They are colorful yet sophisticated, and the price point is excellent! — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • NEAUBAU and MAUI JIM. — Bethany Cassar, Complete Eye Health, Holland, MI
  • The MARCIANO GM0343 028 is a fun gorgeous frame that appeals to all ages. We’ve had a 68-year-old and a 14-year-old purchase it. MAUI JIM suns are a huge hit once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • ECO frames with magnetic clips; KATE SPADE, INVU and FYSH suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Anything FYSH seems to resonate with our ladies; we were reordering colors and shapes all month. — Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY

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