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ECPs Share their Best-Selling Collections for April

Lots of brand name variety.




Named after NYC’s famous Village Vanguard, this bold style is a tapered rectangular frame featuring an angled top edge and a recessed lens. Every Lowercase frame is made in Brooklyn by a small team of craftsmen and designers. MSRP: $325

The LOWERCASE NYC Vanguard, honestly as a sunglass and clear! It just has such amazing lines and is a statement piece. Siobhan Burns, The Eyeglass Lass, New London, CT

Handmade in Japan, the Barton Perreira Cassady is a women’s shape that comes in many different colors (Midnight, shown) and three different eye sizes. MSRP: $350

BARTON PERREIRA Cassady, we can’t keep it in stock! Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY

Top-selling vision brands in April

Ray-Ban (7), Kate Spade (6), Morel (5), Silhouette (5), FYSH (4), Gucci (4), MODO (4), Tom Ford (4), Europa (3), New York Eye (3), Nike (3), Oakley (3), OVVO (3), Seraphin (3), Carolina Herrera (2), Coach (2), Dutz (2), ECO (2), Lafont (2), Louis Luso (2), SALT. (2), Taylor Madison (2), WOOW (2)


Maui Jim (15), Ray-Ban (15), Costa (11), Oakley (7), Kate Spade (5), Wiley X (4), Nike (3), FYSH (2), Gucci (2), OVVO (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join at

  • COACH eyeglasses and COSTA suns. — Dr. Brendon Johnson, OD, Pekin, IL
  • JONES NEW YORK, great price point and styles, and NOMAD by Morel, fun, simple styles. For suns, the NIKE Flip in Crystal and Crystal Pink Foam sold multiple times at our spring trunk show. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • TOM FORD, DOLABANY, LAFONT and SILHOUETTE glasses; COSTA, MAUI JIM, RAY-BAN sunglasses. — Gerald W. Koss II, OD, Amelia Eye Associates, Fernandina Beach, FL
  • NW 77, DUTZ and LOUIS LUSO for the ladies. DANNY GOKEY and SILHOUETTE for the guys. WILEY X suns — we do riding glasses — for the ladies’ fashion, LIZ CLAIBORNE. — Candy Crone, Wayne Optical, York PA
  • COLUMBIA men’s frames. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • TAYLOR MADISON, ETNIA BARCELONA, RAY-BAN, GUCCI, BEBE and SILHOUETTE plastics in ophthalmics. RAY-BAN, MAUI JIM and OAKELY for sun. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • KATE SPADE in ophthalmic, RAY-BAN in both. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • KATE SPADE, sun and ophthalmic, for women and Europa glasses for men. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • CH BY CAROLINA HERRERA, TOM FORD and ECO, SERENGETI suns. — Vivienne Velasco, OD, iFocus Vision Center, Las Vegas, NV
  • Everything from the new WOOW Spring collection has been selling so well. Doing a ton of the clear pairs as sunglasses as well and they have been turning out awesome! The plant-based ZEAL OPTICS with MAUI JIM lenses are amazing and truly great for our demographic. — Heather Harrington, Elevated Eyecare, Denver, CO
  • All things SALT. RANDOLPH ENGINEERING continues to top our sunglass sells. Their unique look, made in the USA brand, and quality seems to win our patients over. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • CAROLINA HERRERA, cute updated styles and fabulous colors. COACH because they are so easy to Rx and MAUI JIM because … they are MAUI JIM! — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL
  • O-SIX by Thema has unique shapes and unusual colors that flatter many faces. COSTA suns as always! — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • OWP for women, colors and trendy shapes are a wow factor. NIKE has been hot for men right now; sportier styles and cleaner lines. Repeat after me … MAUI JIM. — Susan Frein, Ames Eye Care, Ankeny, IA
  • KATE SPADE and Modern opticals, and WILEY X and POLAROID suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • PARADE, value frames from Avalon. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • FRANCIS KLEIN, beautiful and sexy! ANNE & VALENTIN suns are always a strong seller. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • PRODESIGN, patients are loving the lightweight design and beautiful colors. RAY-BAN is still the hot sunglass. — Annette Prevaux, The Visionary, Allen Park, MI
  • RAY-BANs always do well, but we had some JIMMY CHOO‘s that flew off the shelves also. New York Eye products also do very well for those that need a more consumer-friendly cost. Presentation and great sales people really get the job done! COSTA‘s all the way. They pretty much sell themselves. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I have done very well with the 2.5 collection from ITALEE people love that they can choose colors and shapes and sizes to their liking. We are MAUI JIM fans here so we tend to always do great with them people love the new Sunrise mirror in the Blue Hawaii. — Julie Uram, Optical Oasis, Jupiter, FL
  • We have people asking about getting styled in GUCCI almost daily. When we ask how they found us, they mention they have been seeing a LOT of advertisements, went to the GUCCI store, and the salesperson sent them to our optical for Frame styling. Yay! We are thinking of getting the staff at GUCCI coffee one morning as a token of appreciation. Collaborate, don’t compete! — Diana Sims, Buena Vista Optical, Chicago, IL
    COSTA suns because they are awesome! — Vicki Thompson, Grandville Optical, Grandville, MI
  • That damn KATE SPADE Lucyann sells itself repeatedly! Men’s NIKE zyl, they are extremely lightweight and aren’t too Terminator-y. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • ST. LAURENT women’s zyl and ZAC POSEN suns in multiple shapes. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • GUESS, Marchon core, HARLEY DAVIDSON and NIKE opticals, MAUI JIM suns and OAKELY in both. — Chris Cordes, Fischer Laser Eye Center, Marshall, MN
  • COSTA, we had an introductory trunk show that was better attended then planned. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • People are liking the retro feel of the TOM FORD 5546, and they can tell how well made it is! COSTA, especially the Inlet, such a great sporty women’s frame. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • STATE does very well for us. Also loving OGI and SERAPHIN. — Katie Root, Latham Family Vision, Latham, NY
  • MODO and RAY-BAN. — Jeff Hayden, Vision Care Center, Brighton, MI
  • DKNY, we just brought the brand in and it is selling awesomely. SPY suns, hard to beat a great product with an excellent price point. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • OAKELY, non-sun, and MAUI JIM, we have several that just like the look of this brand. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • Morel and WILEY X suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Ultem frames by LOUIS LUSO, fantastic margins and ultra-durable lightweight construction. VUARNET continues to be our standout line for sunwear. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • OUTSPOKEN by Niche, lots of fun colors and shapes. LULU GUINESS suns, fun sizes, shapes and styles. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • Our male patients LOVE OVVO’s indestructible materials and sleek looks. — David Weber, The Eye Zone, Dallas, TX
  • BrillenEyes, DUTZ and ELLA did well last month! KATE SPADE suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • REALTREE frames and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MODO, classic and clean, and unique suns. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • CALVIN KLEIN and NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • FYSH and PENGUIN frames, RAY-BAN and CARRERA suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • SALT., new line for us and we had a sale in April to feature the line. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • GENESIS, the price point works for a lot of our managed care patients. FLEXON suns, classic styles with the added benefit of durability makes this line a popular choice. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • OVVO opticals, and RAY-BAN suns. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • Europa lines for frames and MAUI JIM suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • MOREL, LAFONT and GUCCI, and COSTA suns. — Robert M. Easton Jr., OD FAAO, Oakland Park, FL
  • LIGHTEC frames, RAY-BAN suns and FYSH in both. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • RAY-BAN and WILEY X. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • RAIN CITY! Titanium/stainless materials, awesome colors, and a great line. — Ron Catterson, Clear View Optix, The Villages, FL
  • ALTAIR and SILHOUETTE frames, OAKELY and NIKE suns, RAY-BAN in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • ESPRIT and MAUI JIM. — Melissa Creath, AAFEC, Lothian, MD
  • ØRGREEN, we had an introductory trunk show. MAUI JIM = Spring! — Pam Peters, Midwest Eye, Downers Grove, IL
  • Tura, Marchon, Safilo, and RAY-BAN and OAKELY suns. — BJ Chambers, CARRERA Optical, McQueeney, TX
  • VERNON GANTRY, CARRERA and COACH. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • TIFFANY and GIORGIO ARMANI frames, RAY-BAN and OAKELY in both. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • All things DIVALDI. Fresh color schemes keep theses frames in demand! OAKELY’s Flak 2.0 and COSTA’s Corbina have moved extremely well. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • DILLI DALLI in our new pediatric location. GUCCI suns, same as it ever was. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • ETNIA BARCELONA and MODO eyeglasses, COSTA suns and SPY OPTIC in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • Our top best sellers In April included the SERAPHIN Drummond and Hubbard because both frames look great on everyone! Men, women, 20-somethings, the older crowd … everyone! The RAY-BAN Clubmaster sun is a no-brainer. — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI opticals, FACE Á FACE suns, and TOM FORD in both. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ERKERS; great product and a solid story. — Kevin Count, Prentice Lab, Glenview, IL
  • JF REY in round shapes and COCO SONG frames with the peacock feathers inlayed. JIMMY CHOO suns, any with crystals. — Scott Keating, OD, Vision Trends, Dover, OH
  • MASUNAGA and LINDBERG opticals and THIERRY LASRY and SALT. suns. OVVO in both. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • KATE SPADE, LIGHTEC and SILHOUETTE glasses; MAUI JIM and RAY-BAN suns. — Bob McBeath, Edina Eye, Edina, MN
  • TAYLOR MADISON, people love the colors and styles. The price point for Japanese produced product seals the sales. COSTA suns, the lenses are amazing. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • The KENNETH COLE REACTION KC0798 color 092 and CANDIE’S Cami in black (this one is a classic). — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • FYSH for women, Europa for men, and KATE SPADE in sun. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • New York Eye MARIE CLAIRE glasses are flying off the shelves. They are colorful yet sophisticated, and the price point is excellent! — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • NEAUBAU and MAUI JIM. — Bethany Cassar, Complete Eye Health, Holland, MI
  • The MARCIANO GM0343 028 is a fun gorgeous frame that appeals to all ages. We’ve had a 68-year-old and a 14-year-old purchase it. MAUI JIM suns are a huge hit once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • ECO frames with magnetic clips; KATE SPADE, INVU and FYSH suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Anything FYSH seems to resonate with our ladies; we were reordering colors and shapes all month. — Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

Promoted Headlines

Better Vision

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.




OCULAR TELEHEALTH, WHICH delivers eyecare remotely through medical equipment and telecommunications technology, is a hot-button issue right now. The question of whether it can offer a viable alternative to an in-person comprehensive exam is being intensely debated. What’s driving its progress are rising health care expenses as compared to the lower costs and added convenience it offers to patients.

There are about 200 different telehealth models being run these days in the U.S. and abroad, says Vitor Pamplona, founder of EyeNetra, which enables its customers to build their own telehealth models. And they are all different and generally protective of their own way of doing business. “The beauty of the state of vision care today is that anyone can build their own fully functioning telehealth system, using state-of-the-art tools like EHR-enabled AI-based voice assistants, blockchain storage and crypto vision benefits all the way down to the most basic one-on-one patient coaching approaches,” Pamplona explains. “Software is cheap. Technology is cheap. The field is booming but in a very diverse and decentralized way.”

While some states, such as Indiana and Connecticut, prohibit ocular telehealth, the majority allow it. One of the fastest growing entrants is 20/20NOW, which has completed 78 installations of its Ocular Telehealth Solution and expects to complete 125 by year-end. “Optical retail has always embraced ocular telehealth,” says Chuck Scott, CEO of 20/20NOW. “We are now seeing a trend within private optometry to utilize ocular telehealth within their practice, primarily for practice expansion, revenue improvement and better work/life balance.”

Given an abundance of options, the challenge now facing ECPs is to decide which tools, if any, add value to their services.

Smart Vision Labs

SV One, a handheld, smartphone-based autorefractor.

(212) 796-6124,


Digital Optometrics

DigitalOptometrics’ Teleoptometry

Eye Exam (877) 506-0002,


D-EYE’s Smartphone-based Retinal Imaging System

(401) 473-6323,


Ocular Telehealth Solution

(844) 843-2020,



Tests called Functional Vision EyeQ, Brain Health EyeQ, Reading EyeQ and Sports Vision EyeQ.

(301) 979-7970,


Digital Lensometer

(617) 684-5680,

Smart Ways To Use Teleoptometry Tools

Joseph Ianni, Swift Eyewear, Massena, NY

The option to find doctors locally was limited so we purchased hardware from DigitalOptometrics to provide eye exams. We book a 30-minute complete eye exam and the system can accommodate walk-ins too. It has proved to be an amazing solution and we’ve carried out hundreds of exams since we went live in January. Our technician carries out pre-tests and then we videoconference in a doctor who looks at the results and can control the phoropter remotely and then sends us a prescription electronically. Our patients love the seamless experience and they’re happy they don’t have to travel to see a doctor.

Brian Chou, OD, Revision Optometry San Diego, CA

These are interesting times as technology impacts the evolution of optometry. Many new forms of teleoptometry are startups and like all startups some will succeed and some will fail and some could even get their technology acquired. The alternative distributors of online glasses and contact lenses are focused on giving prescription renewals online. More ambitious technologies offer digital retinal imaging using AI to diagnose diabetic retinopathy. We used to think autorefractors were a threat and now we see optometrists embracing them in their practices to improve efficiency. 20/20NOW is an enterprising outfit that helps clinics and opticals by giving non-dilated eye exams to patients so they can get a prescription when the doctor is not present. Stanton Optical allows patients in all its offices to videoconference with a remote doctor. So, looking to the future, I do believe there’s an opportunity for ODs to use online screenings to drive patients to use their services.

Ericson Quintanilla, Greenleaf Optical Compton, CA

We use the SV One from Smart Vision Labs to get a prescription for patients who don’t have access to a doctor or the fee to see a doctor. For $40 we give them an eye exam and free readers. Letters from the device are transferred to my laptop, where I add comments and send an email to some doctors in New York. I normally get a prescription back from them within 10 minutes. The patient then buys their glasses and single vision lenses from us. I also work with an online insurance company, Patch, that allows me to use their vision benefits.



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The Eyes, The Ears and More Business Boosters for June

Including the ‘Opticians Helping America See’ branding.




Hey Stud!

The MEJURI Evil Eye Studs will stand out amongst the rest. Handcrafted in 14k solid gold with a blue sapphire (also available in white sapphire), it’s an investment pair you will never want to take off.


Real-Time Likes

Boost your social media reach with a Real-Time Like Counter from SMIIRL. Simply place it on your checkout desk and invite customers to like your Facebook page from their phone. They will see the count go up as soon as they click! Available in five-digit and seven-digit models for Facebook — and also as a Follower Counter for Instagram.


Helping America See

The OPTICIANS ASSOCIATION OF AMERICA (OAA) is convinced that widespread branding and marketing of the field of opticianry is vital since the average consumer no longer knows the difference between an optician, an optometrist, and an obstetrician! The OAA is selling, through Land’s End, dozens of customizable Opticians Helping America See items.

Prices vary

The Eyes and The Ears

A recent large study estimates that approximately 69 million Americans aged 40 years or older have experienced some form of vestibular (inner ear balance) dysfunction. To assist individuals experiencing dizziness and balance problems which may be contributing to visual dysfunctions, NORA and VEDA developed The Vestibular-Vision Connection, a downloadable patient-education resource.



The Myopia Epidemic Explained

The World Health Organization says that myopia among children is approaching epidemic proportions. According to the new book A PARENT’S GUIDE TO RAISING CHILDREN WITH HEALTHY VISION by pediatric optometrists Dr. Noah Tannen and Dr. Nicholas Despotidis, the reasons are genetic and environmental. The book provides “a tool to allow parents to make the best decision for their own children when it comes to vision.”


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Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Plus myopia ‘Cliff’s Notes’ from CORE and proof that optometry improves health.




Marcolin Gets Sporty with Adidas

Marcolin Group and Adidas have entered into a licensing agreement for the development, manufacture, marketing and sale of eyewear products under the Adidas Badge of Sport and Originals labels. Under the new agreement, effective until 2024, the first eyewear collections will hit the market beginning in 2020. The Adidas Badge of Sport eyewear styles will provide a comfortable fit, ensuring the ultimate vision and lens protection; while the Originals collection will be inspired by street culture and loyal to the DNA of the adidas Originals brand.

Five Minute Myopla Updates

CORE (Centre for Ocular Research and Education) has published “five minute overviews” of each white paper The International Myopia Institute (IMI) has developed. In conjunction with Dr. Kate Gifford, CORE has also created a downloadable set of practical tips on how to implement the clinical management guidelines in practice. The summaries, reference guide and additional myopia management insights can be accessed by ECPs for free on the Contact Lens Update site.

Optometry’s Health Role

The American Optometric Association is highlighting a new report by Avalon Health Economics, Optometry’s Essential and Expanding Role in Healthcare, which details the benefits across the health care system of ODs practicing at the full extent of their training. Findings include: Expanded optometric scope of practice nationally would result in an annual savings of $4.6 billion; and 62 percent of Americans trust their OD to provide their eye health and vision care, statistically equivalent to the 64 percent who trust an ophthalmologist.

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