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ECPs Share Their Best-Selling Collections for August 2019

Sunwear sales reached their apex.

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Page is a larger, progressive-friendly, butterfly shape made from 141 Ultem. Available in eight colors, it can also be made into sunglasses. For every 141 Eyewear purchase, they give a new pair of prescription glasses to a person in need. MSRP: $249.00

141 EYEWEAR‘s Page frame. This brand does very well for high Rxs because they are smaller but they are so lightweight, once a patient tries one on all other frames are heavier. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA

Dolce & Gabbana DG4348 is a full rim acetate frame for women in a wide, butterfly shape with vintage flair. Available in classic black, Havana and a variety of prints. MSRP: $340

The DOLCE & GABBANA DG4348; it is a beautiful slightly catty ladies sunglass. It fits well and is comfortable. — Dawn Christman Munoz, North Valley Eye Medical Group, Indian Hills, CA

Top-selling vision brands in August
Eyeglasses

MODO (4), Ray-Ban (4), Europa (3), Lafont (3), 141 Eyewear (2), ECO (2), Face á Face (2), Oakley (2)

Sunglasses

Maui Jim (12), Ray-Ban (9), Costa (5), Oakley (4), Kate Spade (3), Face á Face (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in August. Join at invisionmag.com/brainsquad.

  • MODO. Their newer styles are adding just the right amount of pop our patients want to see and our ECOs with polarized sunclips are flying off the boards. They are super stylish and so easy for our patients to use. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • RETRO by Zimco glasses and ROGUE suns. — Alexander Saper, Great Glasses, Houston, TX
  • BEVEL! Because we love it. For sun, it was OAKLEY… probably due to summer time. Plus, they are kinda inexpensive. Our second best was OLIVER PEOPLES. — Nancy Revis, Uber Optics, Petaluma, CA
  • BEBE and NINE WEST… bebe is always a top seller for us, Nine West was a new addition and has been very well received. COSTA suns, it’s also a new line for us that has been doing very well. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The OAKLEY Socket 2.0 in Matte Black and Pewter sold very well. Sunglass sales slowed a bit this month but the introduction of the OAKLEY NFL Holbrook and Flak 2.0 I see big sales in our upcoming months! — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Men’s CARRERA have been doing well for us. They offer a great price point, extensive selection and a durable line of frames for our guys. MAUI JIM suns take it again this month. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • LINDBERG glasses and SALT. suns. — Daniel R Wolfe, OD, Cedar Rapids, IA
  • MIRAFLEX glasses for the kiddos and classic RAY-BAN suns. — Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY
  • Tura TITANFLEX glasses and the RAY-BAN Jackie O sun. Great style for the mature customer. — John LaShorne, Brown County Eye Care, Nashville, IN
  • CELINE in both sun and ophthalmic. — Leisa Lauer. Dr. H Michael Shack, Newport Beach, FL
  • ERKERS and MOREL glasses did rather well. — Kevin Count, Prentice Lab, Glenview, IL
  • I’m thrilled to have gotten the SWISSFLEX frames back in now from Luzerne. I have always done great with these glasses; customers love all the colors and options. Our best seller for sunglasses is MAUI JIM, they’ve come out with a few large sizes for men also which have been great sellers. — Julie Uram, Optical Oasis, Jupiter, FL
  • MODO, MODO, MODO all around. — Bethany Cassar, Complete Eye Health, Holland, MI
  • CHARMANT glasses did really well in both ladies and men. MAUI JIM suns came out on top. The Ho’okipa is always a best seller. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • LAFONT glasses, COSTA suns. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • COLORS IN OPTICS glasses, much improved quality and styles, fabulous colors too. MAUI JIM and COACH sunglasses. — Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • TOM FORD in both ophthalmic and sun. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • KATE SPADE and LIGHTEC were our customer’s preferred optical products. MAUI JIM and COSTA sunglasses because of their quality. — Pam Peters, Midwest Eye, Downers Grove, IL
  • EUROPA’s glasses lines and MAUI JIM and RAY-BAN suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • ETNIA BARCELONA sold really well in optical and sun. We brought in about 45 new pieces and they are vibrant and well made at a nice price point. Many of the sun pieces are exotic and colorful and the HD glass lenses are of similar quality to MAUI JIM. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • CINZIA and CHESTERFIELD glasses. RAY-BAN and LIZ CLAIBORNE suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • PRODESIGN and TED BAKER glasses, MAUI JIM and OAKLEY suns, and RAY-BAN in both. — Andrew Romeril, OD, Torrey Highlands Optometry, San Diego, CA
  • The HEAR 463 glasses and RAY-BAN suns. — Jocelyn Anderson, National Vision Inc, Riverdale, GA
  • ICON, our private label in both ophthalmic and sun. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • The ZUMA ZR001 sold before we got it on the board. Gwen Stefani’s son definitely knows what his demographic likes! KATE SPADE sunglasses. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ALTAIR and MARCHON glasses, DRAGON and NIKE, OAKLEY sunglasses and RAY-BAN in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • LAFONT Estampe. Can’t keep it on the shelf, or occasionally, get it into inventory! Great modified cat eye, really good colors. Plus our doctor wears it, which always drives sales. I don’t like to order a ton of the same frame, but this one will likely go into heavy rotation. COSTA sunglasses. Always. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • ECO and MODO continue to kill it with their lightweight materials and the clip-ons for the ECO line really wins a lot of people over who want TRANSITIONS but don’t like that they don’t get dark in the car. — Michael Martorana, OD, Falls City Eye Care, Louisville, KY
  • ASPEX Easy Clip, people get hooked on the convenience. — Rick Rickgauer, Vision Associates, Girard, PA
  • MODO Titanium frames, great price point for second pair sales. The RAY-BAN New Wayfarer still a favorite classic. — Pam Neagle, Austin Eyeworks, Austin, TX
  • DANNY GOKEY and ZAK POSEN eyewear. No specific sun style, but NIKE sold the best overall. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • DUTZ and ELLA by BrillenEyes glasses, KATE SPADE and RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • CAVIAR glasses, and MAUI JIM suns, crystal frames with blue mirror. — Scott Keating, OD, Vision Trends, Dover, OH
  • TORY BURCH glasses and RAY-BAN sunglasses. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • LAFONT glasses and COSTA suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • The OAKLEY Socket and Alias were the best ophthalmic sellers. WILEY X was our best-selling sunglass brand. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • The SCOTT HARRIS SH670 is a great shape, fun colors that shimmer, I sold it in every color available — my favorite is the Emerald Green — and has an amazing price point. The ZERO G San Francisco and Oakland. The San Francisco works on so many faces, Seafoam Green and Black Tort are constantly being reordered. Oakland is such a simple classic. Midnight Blue is amazing on all our grey haired friends. MAUI JIM suns. — Sherry Berry, Eye against Eye and Ardmore Eye Care, Ardmore, PA
  • SILHOUETTE, lightweight and classic. The BARTON PERRIERA Hettie. For sun, always MAUI JIM. Excellent quality, optics, and customer service that can’t be beat! Stingray did particularly well for us. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • FACE Á FACE in optical and sun. — Steve Nelson, Eye Candy Optical, Westlake and Beachwood, OH
  • RAY-BAN in both, though it’s losing steam and we’re phasing them out. — Dr. Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ
  • RAY-BAN glasses and OAKLEY suns, spent more time talking to patients. — Susie Phillips, Dr. Brendon Johnson, O.D., 2611 Broadway, Pekin, IL
  • We are still going gangbusters with 141 EYEWEAR, because Ultem. Also, their program has enabled us to work in our community to provide eyeglasses to people who are in need, so it’s a heart boost too. VUARNET sunglasses, classics and new styles. — Nikki Griffin, EyeStyles Optical, Oakdale, MN
  • GARRETT LEIGHT glasses remain super strong. — Selina McGee, OD, Precision Vision of Edmond, Edmond, OK
  • FACE Á FACE and THEO frames, BOCCA sunglasses. — Sabina Krasnov, i2ioptique, Scottsdale AZ
  • INVU glasses and sunglasses. — Chris Mark, OptiMark, Des Moines, WA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.

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WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.

Bollé

Cobalt with polarized TNS lens.

(800) 423-3537, bolle.com

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842, wileyx.com

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Pyramex

Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673, pyramexsafety.com

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874, scott-sports.com

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011, uab.edu

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SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937, spyoptic.com

SportRx

Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817, sportrx.com

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995, smithoptics.com

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Products

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.

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Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women. marchon.com

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources. preventblindness.org/diabetes-resources

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method. aoa.org

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Products

A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.

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Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.

brilleneyes.com

$249

Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.

mauijim.com

$399

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Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.

theo.be

$434

New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

coburntechnologies.com

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.

alternativeeyes.com

$195

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Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.

kenmarkeyewear.com

$145

Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.

eyeosreaders.com

$135

Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

meisystem.com

Price upon request

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