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ECPs Share their Best-Selling Collections for August 2020

Sunwear sales really picked up and BTS styles were hot … even if actually going back to school wasn’t.




Revo suns
Sammy’s modish rounded butterfly shape is crafted from eco-friendly handmade bio-acetate paired with Revo’s signature NASA-based polarized lens technology. The innovative bio-acetate material is plant-based, organic and fully biodegradable. MSRP: $229

The Sammy sunglasses from REVO. We sold it in two colors and I actually had to hit up my rep to help me find one in tortoise since it was on backorder. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

Adin Thomas eyeglasses

Adin Thomas offers accessible eyewear with everything from explorative to traditional styles in a wide size range. For the AT-454, retro meets quirky in this women’s P3 acetate style. A keyhole bridge and silver pin details on the end pieces bring vintage funk, while bright laminations at the end pieces and temple tips add an unexpected pop of fun.  MSRP: $144

Adin Thomas. I had to reorder them often because we were selling 10+ every week or so. — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN

  • Divaldi and Chesterfield glasses. Men seem to want durability and woman want color. In sun, Vogue has been big for woman and Oakley was still at the top for men. — Jennifer Leuzzi, Mill Creek Optical, Dansville NY
  • Line Art, Kate Spade, Stepper and Betsey Johnson in eyeglasses. Maui Jim suns, and Jimmy Choo and Ray-Ban in both. — Chris Dudley, Lake Eye Associates/Precision Optics, Lake County, FL
  • Anything by 141 Eyewear in Ultem. They have a range of shapes sizes and colors that are hugely popular. We have had a run on Trina Turk sunglasses. Fun and funky but still wearable. — Jenna Gilbertson, EyeStyles Optical, Oakdale, MN
  • Value-based frames due to a rush of Medicaid patients. But sunnies have sucked this last month. — John LaShorne, Brown County Eye Care, Nashville, IN
  • Life is Good ophthalmics by McGee have been flying off the shelves. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • OVVO and NW 77 in optical. TacticalRx, Rudy Project and Oakley suns. — Bret Hunter, Sports Optical, Denver, CO
  • ECO by MODO. The quality. The clips. It’s unmatched in its value to both the patient and the earth. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • MODO and ECO glasses, Etnia Barcelona suns. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • Lots of Vera Bradley glasses … to high schoolgirls! Maui Jim sunglasses. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • Victoria’s Secret! Surprisingly cute modern styles with a perfect color combo to top it off. Oakley suns, we had to put in a couple restock orders since we’ve gotten back from quarantine already. Just selling as soon as we get them in. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Modern and Kate Spade eyeglasses. Polaroid and Wiley X sunglasses. — Billy Isgett, Eyecare of Florence, Florence, SC
  • Lindberg frames because they’re custom and can be personalized. Maui Jim suns, the Maui Heroes promo helped peoples interest. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • Silhouette is always a favorite. Burberry is a new line, and Nike and Marchon NYC, it’s low cost, yet cute. Maui Jim suns; can’t beat those. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • Lightec and Etnia Barcelona ophthalmics. — Bethany Fishbein, Somerset Eye Care, North Brunswick, NJ
  • Maui Jim suns. — Kimberly Theis, Powell Vision Center, Powell, OH
  • Cole Haan glasses, Dragon suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Morel, Silhouette, and Charmant in optical; INVU suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Prodesign and MODO/ECO glasses, Ray-Ban suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • The Obasi from Ethnicity. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • Nano had strong back to school sales. The Jacques Marie Mage suns are the coolest! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Etnia Barcelona glasses, Ray-Ban suns. — Cassandra Oliveira, DeCesare Eye Associates, Providence, RI
  • Scott Harris, Cinzia, Michel Ryan and State from Europa. Kate Spade and Carrera from Safilo. In sun, INVU. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Altair Genesis, it suits our demographic with its affordability and style. Maui Jim sunglasses. The super-hot August sun makes people rethink their current sunglasses. — Star Taylor, Richens Eye Center, St George, UT
  • Nike and Kate Spade eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • Our luxury brands have been very strong; Gucci and Chanel are extremely popular, and we just put in Fred, so we will see how it does. In sun, Carrera and Maui Jim for men, they’re sporty and great value. Chanel, Gucci and for core Kate Spade for woman. — Susan Spencer, Council Eye Care Inc, Williamsville, NY
  • Lilly Pulitzer glasses. We just started selling it and it is flying off the boards! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Minima ophthalmics, Wiley X suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Coco Song glasses and Costa suns. — Robert M. Easton Jr., OD, Oakland Park, FL
  • MASQ frames and Maui Jim suns. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • We had a run on Oakley frames, particularly the Airdrop. Not my favorite frame in the line, but our customers disagreed. The newer gray and off-black colors were helpful towards sales instead of the traditional, heavy black look. Wiley X‘s new Captivate sunglasses and lenses are flying off the shelves! Had to restock more times this summer than any previous year. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The Ray-Ban Rx 7047 ophthalmics are a good basic men’s frame. — Sonja Franklin, Modern Eyes, Austin, TX
  • L.A.M.B. eyeglasses, and Chemistrie clips. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • Frames sold evenly but in lenses the Shamir InTouch. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • The Enhanced collection from New York Eye. People were watching their money this month unlike earlier in the summer. Oakley and Costa suns. — Scott Keating, OD, Vision Trends, Dover, OH
  • KALA, it’s handmade in America, and ROGER Dutch Eyewear from Zoweewow. I believe my clients were starving for some fun and beauty, amidst all the COVID uncertainty. We may not have anywhere to wear fabulous new clothes, but we always need eyewear! In sun, KALA Eyewear and Victory Optical Collection. — Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • Vera Bradley for women. It is never one particular style. They all do so well! For sun, the “Wayfarer” shape in every brand is stealing the show for us. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Jimmy Choo eyeglasses were the best-selling, they were also the most stolen. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Modo and Gigi Barcelona eyeglasses. Spy Optic and Serengeti in sunglasses. Raen in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • Smith, we had a few patients who usually wore Oakley and didn’t want to go to box stores. Polaroid core, patients loved the block translucent colors with marbled temples. Rip Curl, we found a huge market for sporty lower cost frames with great warranties. Wiley X suns sell great because of its high wrap design and impact resistance features. — Heather Aites, Family Vision Center, Westminster, CO
  • The Blake Kuwahara Meyer with Blake’s signature beveled laminate plastic in a modified rectangular shape. I had one patient buy four! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • David Spencer, Ray-Ban and Europa’s lines. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Everything Gucci. August was the month of Gucci for us. We love the new styles and it’s hard to pick just one. The Maui Jim Byron Bay in the amazing Hawaii Lava. This frame with the bright red looks great on guys. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • Trina Turk from McGee group had some fresh, flirty designs in their most recent release that spoke to our ladies this month. — Meredith Hall, Miller Family Eye, Cedar Rapids, IA
  • Silhouette because people are looking for light weight frames. — Tammy Warmouth, Main Optical, Luzerne, PA
  • FYSH eyeglasses, it’s a newer line for us and shapes work with a lot of faces. In sun, the new styles for the Gucci loving population. — Steve Whitaker, Whitaker Eye Works, Wayne, PA

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