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ECPs Share Their Best-Selling Collections for August 2022

Color and style ruled the day in the end of summer’s top sellers.




The ALIBI from the Geneviève Boutique collection by Modern Optical
The ALIBI from the Geneviève Boutique collection by Modern Optical is a handmade ladies’ zyl frame with a French Comotech spring hinge. Teal/Tortoise is shown, with additional colors including Blue/Tortoise, Plum/Tortoise. MSRP: Upon request

Our patients are elderly and frames that pop with color is their go to. They love any frame that has a sassy look, sparkle and lots of color. One that comes to mind is Alibi by MODERN OPTICAL. It comes in three colors and the Teal is very popular. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL

MIKONOS 163 is part of the 5 Oceans collection by Sea2see

Inspired by the sea, the MIKONOS 163 is part of the 5 Oceans collection by Sea2see. A unisex model produced in the label’s signature recycled marine plastic and designed in Italy the Mikonos in the brand’s new Blue/Shell 5 OCEANS colorway with black polarized lenses. MSRP: $125

In optical, the American Optical Oxford. The design of the frame catches the eye and I have dispensed it as a sun, computer and dress glasses. In sun, SEA2SEE sunglasses; clients love the story that they are made of recycled sea plastic. They are light weight, strong and just have great sell through. — Jennifer Yerden, Sights and Shades, Canandaigua, NY

Top-selling vision brands in August

Oakley (8), Ray-Ban (6), Tom Ford (4), Europa (3), OVVO (3), 141 (2), Altair (2), Calvin Klein (2), Gucci (2), Lafont (2), MODO (2), STATE (2)


Maui Jim (19), Ray-Ban (8), Oakley (4), Cazal (2), Coach (2), Costa (2), Gucci (2), Jimmy Choo (2), Raen (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in August. Join at

  • Oakley men’s ophthalmics, all styles; men just love the brand. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Tom Ford in optical and Ray-Ban in sun. — Paul Mazur, OD, Manasquan, NJ
  • Taylor Madison glasses and Maui Jim suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • Ray-Ban opticals and Maui Jim suns. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO
  • Lafont, Tom Ford, Dolabany and STATE glasses; Costa, Maui Jim and Ray-Ban suns. — Gerald Koss, Amelia Eye Associates, Fernandina Beach, Fl
  • In optical, Vari and Kliik. In sun, Oakley. — Kimberly Riggs, OD, Ligonier, PA
  • Ray-Ban in optical, Oakley in sun. — Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI
  • Armani glasses, Coach suns. — Richard Frankel, OD, Atlantic cape eyecare, Wildwood, NJ
  • In optical, Caroline Abrams, Moncler, and Tom Ford; the collections are all fashion forward. In sun, Maui Jim, love the expanded frame styles and the lens quality in incredible. Maui Jim products are always top quality and whenever a repair or warranty issue arises, they stand behind the product. Also our rep, Toni, is amazing and always in incredible resource. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • In ophthalmic, Garrett Leight and MODO; Wiley X and Raen in sun. — Travis LeFevre, Krystal Vision, Logan, UT
  • Walter by SALT. Nice for bigger guys with some cool colors. Anything by Maui Jim. — Steve Burek, Metro Eye, Milwaukee, WI
  • Jimmy Crystal in both. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • Maui Jim suns, we talk about them the most. — Mark Clement, Gateway Eye Associates, Pittsburgh, PA
  • Ray-Ban opticals and Maui Jim suns with excellent lens technology. — Scott Mann, OD, INVISION, Christiansburg, VA
  • 141 Ultem line, the Eugene is our best seller. It’s a perfect vintage inspired style, super lightweight and comes in great color options from shiny to matte finish. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Juicy Couture and Oakley ophthalmics, Vera Wang suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • Pipeliner in both. — Buddy Vidrine, Acadian Optical, Baton Rouge, LA
  • Lindberg, State, Thierry Lasry, Lafont, Face a Face, Modo in optical. Maui Jim in sun. — Pablo Mercado, Highland Eye Boutique, Atlanta, GA
  • This month best seller was the Maui Jim ophthalmic collection. My customers love Maui Jim sunglasses — always number one in sun — so bringing in the ophthalmic collection was a no brainer. — Julie Uram, Optical Oasis, Jupiter, FL
  • Gothem and Zimco glasses, Cocoons in sun. — Alexander Saper, Great Glasses, Houston, TX
  • Curated vintage various designer brands and Fabulous Fanny’s, our vintage house brand. — Robert Hillman, Hillman9, Waltham, MA
  • Tom Ford again in both for men and women. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Oakley glasses, Wiley X suns. — Caitlin Neal, San Juan Eye Center, Montrose, CO
  • Gucci in both, always is. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • Altair, Ray-Ban and Oakley. Good styles and colors. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Europa eyeglasses, Maui Jim suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • VisualEyes Itech Titanium flex frames have done amazing this past month. A great addition to our lightweight frame options. — William Chancellor, Eye Can See Eyewear, Forsyth, GA
  • WOOW eyeglasses. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • OWP in optical, the American Optical Saratoga in sun. — Kevin Count, Prentice Lab, Glenview, IL
  • The 141 Ultem line has done really well since we brought it to our office. Our patients like the classic styles and the lightweight durability of the frames. In sun, Maui Jim; our patients love the patented polarized lenses. Once a patient purchases Maui Jim they tend to never purchase any other brand because of how happy they are. — Sophia Pray, Huntley Eye Care, Huntley, IL
  • DIFF and TUMI eyeglasses; Polaroid suns, we had an end of the summer blowout. — Heather Aites, Family Vision Center, Westminster, CO
  • OVVO eyeglasses always sell well; they have a good warranty and nearly indestructible. Bolle suns. — Jeff Rabbitt, Rabbitt Family Vision Center, North Sioux City, SD
  • Vera Bradley and Oakley ophthalmic. Costa suns, a new line we are carrying and the only place in town that sells them. — Becky Garoutte, Thomas Eye Care, Owasso, OK
  • Sabine Be, the new collection is really funky and colorful. Leap Eyewear, super small batch numbered frames in easy shapes and good colors. Lool, super lightweight metal frames, reasonable price and easy to sell. In sun, Salt., timeless design, great polarized lenses, and Maui Jim, always a customer favorite. — Jordan Flitter, Paris West Optical, Baltimore, MD
  • L’Amy and Kenmark optical. In sun, only by Rx these days in the same companies. — Ken Weiner, OD, Livingston, NJ
  • Penguin, Kate Spade opticals, Ray-Ban and Jimmy choo suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Altair and Calvin Klein in eyeglasses, all Ray-Ban suns. — Melissa Taylor, Tablerock Family Vision, Branson West, MO
  • Anne et Valentin consistently flies out of here, unique but wearable. In sun, Raen plano sunglasses are amazing quality for the price point. I primarily try to stock their polarized options. — Kyla Skinner, Specs by Kyla, Atascadero, CA
  • Tura GX and Coco Song glasses; Maui Jim suns, the quality is amazing! — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Oakley glasses, Revo suns. — Paul Wilford, Tallahassee Eye Center, Tallahassee FL
  • Europa lines’ in optical, Maui Jim in sun, and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • The Calvin Klein Jeans 2207 rectangular metal frame available in several colors, and in sun the Ray-Ban 2132, the new wayfarer classic. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • ProDesign and Oakley. No idea why… people were looking for style? In sun, Maui Jim. Some good ol’ classics were doing great: Banyans and Punchbowl. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Ovvo Optics, strong, light. NW77th/Erkers, a wide variety of colors and shapes. Jackass, good quality and strong. In sun, TacticalRx and the Rudy Project Rydon Stealth. — Bret Hunter, Sports Optical, Denver, CO
  • In optical, Ben Sherman. In sun, Maui Jim. Spy in both. — Sherry Kimnach-Riggs, Northgate Vision Center, Colorado Springs, CO
  • In optical, Gucci, any style, and Europa, any style. In sun, Gucci again and Maui Jim. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Minima ophthalmics and Cazal suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The ever-wonderful Silhouette stole the show! While Jimmy Choo suns were smokin’ HOT! — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • Oakley and Nike eyewear. — Emily Choate, F.Y. Eye Care Associates, Charlotte, NC
  • The whole Charmant line. Great product and we tend to show it first. In sun, the Oakley Flak 2.0. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • Ray-Ban in both. — Warren Berman, Sports Vision Center, Raleigh, NC

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