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ECPs Share their Best-Selling Collections for August

Customers seem to be gravitating toward more budget-friendly ophthalmic styles.

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ECPs Share their Best-Selling Collections for August
Crafted in the USA, the Margot reimagines the brand’s iconic aviator with graceful curves while retaining the same uncompromising engineering that has made AO aviators legendary, including monoblock hinges, handcrafted acetate temple tips, and AOLite nylon lenses. $270

Moscot and Tom Davies Bespoke opticals and the American Optical Margot suns … can we ask Europa to make it in gold please. — Jennifer Yerden, Sights and Shades, Canandaigua, NY

Top-selling vision brands in August
Eyeglasses

: Ray-Ban (6), Tom Ford (4), Lindberg (3), Oakley (3), Charmant (2), Kate Spade (2), Lafont (2), L.A.M.B. (2), Michael Ryen (2), MODO (2), Moscot (2), Nike (2), Orgreen (2), Smilen (2), State (2), Tura (2)

Sunglasses

Ray-Ban (15), Maui Jim (12), Oakley (5), American Optical (2), Fysh (2), Kate Spade (2), Wiley X (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in August. Join at invisionmag.com/brainsquad.

  • Aspex women’s style Easy Clip 703 in all three colors. Damn thing flew off the shelves in a two-week period. — Rick Rickgauer, Vision Associates, Girard, PA
  • Ray-Ban Meta in optical and sun. — Danielle Doniver, Heritage Optical, Detroit, MI
  • Charmant in optical; it’s tried and true. Maui Jim in sun. — Jami Kulpinski, Eye Clinic of Wisconsin, Wausau, WI
  • Smilen frames and Cocoons suns. — Alexander Saper, Great Glasses, Houston, TX
  • Oakley opticals, great name for the price point. In sun, Ray-Ban, again, price point. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Juicy glasses and Kate Spade and Ray-Ban in both. — Terri Brown, The Eye Site, Alva, OK
  • MarchonNY and Adensco. Everyone has been much more budget conscious since spring started with tariffs and uncertain consumer pricing. In sun, Maui Jim and Oakley. — Matt Combs, Physicians Optical, McMinnville, OR
  • Ahlem eyeglasses, Alba Optics suns, and Tejesta and Anne et Valentin in both. — Chris Wheaton, North Optical, Portland, ME
  • Nicole Miller and Missoni glasses, Ray-Ban suns, and Kate Spade in both. — Amy Donoho, 20/20 Optical, Fergus Falls, MN
  • For women, Steppers, and men, Michael Ryen. In sun, Ray-Ban; people love them. — Morgan DiMaggio, Taylor Eye Care, Carmi, IL
  • Everything is selling! We’re having a sale! And Ray-Ban sunglasses. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Tura L.A.M.B. glasses and American Optical suns. — Will Tole, 369 Eyewear, Wesley Chapel, FL
  • Lool and Tom Ford tied as our best sellers in glasses for both men and women. For most men, the classic sleek shapes of both lines brought them in, while women enjoyed the fun colors provided by Lool and the provocative shapes from Tom Ford. Tom Ford also topped our sunglasses for August. Bold shapes, classic colors, and Rx-ability made them a hit. — Whitney Head-Potter, Beatty Eyes Optometry, Missoula, MT
  • Tura and Tom Ford glasses, Ray-Ban suns. — BJ Chambers, Carrera Optical, Mcqueeney, TX
  • Ørgreen Titanium frames were our best-selling optical line last month. No specific frame, but one of my favorites is the Cardano in Antique Blue. Krewe St. Louis was our best-selling sunglass style in multiple colors. — Kelsey Bredice, A Proper View, Winston Salem, NC
  • Trina Turk eyeglasses and Maui Jim suns. — Dan Amyx, Hillmoor Optical, Port St. Lucie, FL
  • Cartier, Lindberg, and State ophthalmics, Maui Jim suns and Maybach in both. — Pablo E Mercado, Project Optical, Atlanta, GA
  • Smilen and Karl Lagerfeld opticals and Ray-Ban suns. — John Bruening, Geauga Vision Group, Middlefield, OH
  • We did well with Moscot and their classic timeless designs for men and women. Also Dandy’s did well with men looking for bold and colorful styles. In sun, Matsuda and their classic Japanese craftsmanship did well for men and Intrigue, a small independent brand with classic shapes and good colors, did well for women. — Jordan Flitter, Paris West Optical, Baltimore, MD
  • Modo opticals and Ray-Ban suns. — Marcia Emerson, Kenneth D. Boltz, O.D., Dublin, OH
  • Flexon ophthalmics. — Misty Arrowood, Aldridge Eye Institute, Burnsville, NC
  • Kate Spade for women, Nike for men. Invu in sun. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Faniel Eyewear and Ann Taylor sunglasses. — Valerie Lambert, Optical Arts, Toledo, OH
  • Oakley men’s, they are brain washed for that brand! — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Nike, we had a trunk show, kids love the Nike and sport fit. In sun, Maui Jim, people love the color technology in the lenses. — Eryn Shaver, Full Scope Eyecare, Ortonville, MI
  • Patients loved the comfort and the quality of Lindberg, even with the bigger price tag. Morel sunglasses, good colors and good price point. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Ørgreen Holy Grail, I wear it in gold! Garrett Leight Boon in all colors, it’s a classic shape and colors. In sun, Etnia Barcelona’s Eixample and Les Corts; they’re fun and funky! — Jennifer Stewart, OD, Look New Canaan, New Canaan, CT
  • Outspoken glasses and FYSH and Maui Jim suns. — Candace Ingham, Full Scope EyeCare, Ortonville, MI
  • A little bit of everything was in our summer stew. A slight uptick in Lafont and budget options were the only noticeable standouts. In sun, the Wiley X Founder; its keyhole bridge, flatter base, and multiple color options help it sell well. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Morel, David Spencer, LAMB glasses. In sun, Oakley Rx and “designer” frames such as Guess, Vera Bradley, etc. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • For men, the Joe 4123 in midnight. It’s a horizontal gradient that is a fresh look for this line. Also the OVVO 3906, it’s a classic style and men love to see how this frame holds up a 45lb weight. For women, Reflections R816 in Green gold, this is a frame that looks 100% better on the patient than on the board, and the Anne Taylor ATP828, we have sold this in all colors but the most popular is the teal/tort. It looks good on all petites! In sun, the Maui Jim Kiopa’a in pink has been a hit all summer long. — Stephanie Plagge, Primary Vision Care, Mount Vernon, OH
  • Carrera and Enhance opticals. In sun it’s always Oakley. — Shannon Crouse, Terry D. Moehnke, O.D., Fort Dodge, IA
  • Silhouette, Tom Ford, State, and Modo opticals. Costa, Maui Jim, and Ray-Ban suns. — Gerald Koss, Amelia Eye Associates, Fernandina Beach, FL
  • Lenton & Rusby opticals due to their affordability and Draper James suns, thanks to a prominent display right now. — Amber Simmons, Douglas & Leisner Optometry, Chester, VA
  • Europa optical lines, Maui Jim suns and Ray-Ban in both. — Zachary Dirks, OD, St. Peter And Belle Plaine Eyecare Centers, Saint Peter, MN
  • Oakley and Flower glasses, Ray-Ban sunglasses. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Blackfin ophthalmics. — Susan Elizondo, OD, Bright Spot, Austin, TX
  • Vivid Eyewear, Gucci, and Ray-Ban Meta glasses and Revo suns. — Ben Thayil. OD, Lifetime Vision and Eye Care, Miami, FL
  • Charmant Titanium opticals and Ray-Ban suns. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • We brought in Bevel a few months ago and they really took off for us in August. — Brent Miller, Albright Opticians, Lancaster, PA
  • Etnia Barcelona, Morel, Scott Harris, and Takumi ophthalmics. Ray-Ban and Fysh suns. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Ray-Ban and Coach opticals. Oakley and Wiley X suns. — Tory Moore, OD, Dumas Vision Source, Dumas, TX
  • Roger and Rain City Eyewear eyeglasses and Betsy Johnson sunglasses. — Valerie Lambert, Optical Arts, Toledo, OH
  • We are seeing more men willing to get nicer products and want some style buying Michael Ryen. In sun, Marc Jacobs offers a nice blend of classic styles and then some funky stiff in there too. — Rialeigh Yoder, Sea Eye Care, Norfolk, VA
  • Lindberg, any of the N.O.W. frames, and Maui Jim suns. — Steve Burek, Metro Eye, Milwaukee, WI
  • The Lafont Ole-Ole and Cazal 5014 in ophthalmics. The Maui Jim Kenui sunglasses. — Deborah Tellez Peña, Eye Physicians of Austin, Austin, TX

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