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ECPs Share their Best-Selling Collections for December 2020

Independent brands generally outperformed the usual suspects.




Jisco eyeglasses
Inspired by the Mediterranean Sea’s lights, textures and colors, Jisco’s designs incorporate simple lines, smooth curves and vibrant colors. The collection features optical styles (the Elena shown) and sunwear in acetate, bio-acetate, metal, titanium and eco-titanium for men and women, emphasizing sustainability. MSRP: Upon Request

Jisco eyeglasses for women. They love all the beautiful colors and lovely designs of these glasses. — Julie Uram, Optical Oasis, Jupiter, FL


The Raen Norie is a women’s slight cat-eye sunglass just slightly oversized but lightweight with a medium fit. The Norie is available in nine colors with various coordinating lenses and treatments; Rosé with Silver Tri-Flection Flash Mirror shown. MSRP: $170

Raen Marin and Mabel are always best sellers in all colors. We sold through a lot of Gigi Barcelona too. For sun, the Raen Norie was hot. — Travis LeFevre, Krystal Vision, Logan, UT

  • Morel glasses, Wiley X suns. — Joyce Paton, Village Eye Care, Raleigh, NC
  • Götti and JF Rey glasses. In sun, Anne et Valentin, just received new inventory and they are sweet. — Julie Kubsch, Specs Around Town, Bloomington, IL
  • Gucci glasses, Oakley suns. — Danielle Doniver, Heritage Optical, Detroit, MI
  • Max Mara eyeglasses; there seems to be a greater tendency to break from pre-pandemic brands. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • OVVO, Silhouette, Kliik, iGreen, and Gucci in ophthalmics; Maui Jim and Ray-Ban sunglasses. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • In optical, all MODO styles, we sold 13 sold in December. We also sold 10 Prodesigns and nine Etnia Barcelonas. In sun, the Maui Jim Cliff House and Local Kine. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • Gucci opticals, Maui Jim suns. — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • Silver Dollar eyeglasses, Smith suns. — Heather Aites, Family Vision Center, Westminster, CO
  • The Oliver Peoples Georgica, a great classic sun shape; people love it! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • FYSH and Draper James opticals, Ray-Ban and Kate Spade suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Attitudes ophthalmics. — Alexander Saper, Great Glasses, Houston, TX
  • SALT. is always a big seller, and LaFont eyeglasses; REVO suns. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • Low sale in eyewear, however we did instituted service charges for PD readings and verifying online eyewear orders. In sun, SunTrends by idealoptics did well. — Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Elle and Flexon glasses, they’re our bread and butter. Wiley X in suns but sunglasses were down, as is normal for this time of year. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Dutz by Brilleneyes and Liz Claiborne in optical, Ray-Ban suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • The Ray-Ban Rx 5228, classic styling available in a variety of colors; and the Ray-Ban RB3016 Clubmaster, a timeless classic. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Celine and Stepper ophthalmics. — David Greening, Astorino Eye Center, Newport Beach, CA
  • People love Ray-Ban suns and our sales are especially up in December when patients want to use up their FSA dollars. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • JOE ophthalmics, Wiley X suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Etnia Barcelona in both. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • Maui Jim, best vision with suns. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • INVU in both. — Chris Mark, OptiMark, Des Moines, WA
  • Lilly Pulitzer opticals, and Kate Spade suns, the fit is perfect for our patients. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Tom Ford, Matisse, and Nat & Coco ophthalmics. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Dana Buchman ophthalmics. — Rick Rickgauer, Vision Associates, Girard, PA
  • Europa and Dolabany glasses. — James Ernst, Alexandria, KY
  • The Di Valdi 8013 in col.90. We can NOT keep this frame on our boards. We love it, the patients love it, it’s awesome. Maui Jim suns, can’t be the quality and customer service. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Once again our best seller for both men and women is 141 Eyewear. Their latest release brought very trendy shapes and colors. Vera Bradley sunglasses stole the show in December. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Tiffany & Co. ophthalmics, especially any style that had crystals on the temples; Oakley sunglasses. — Scott Keating, OD, Vision Trends, Dover, OH
  • Barton Perriera and Laibach & York ophthalmics; Randolph Engineering suns. — Kevin Count, Prentice Lab, Glenview, IL
  • Lindberg glasses, customizable and lightweight. Etnia Barcelona sunglasses, the frame colors are great and so is the price point. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Bevel and Lindberg ophthalmics, Maui Jim and Costa suns, and Anne et Valentin in both. — Lynn Via, The Optical Shop, Roanoke, VA
  • Lindberg! We had a two-day trunk show which really helped boost sales. Jacques Marie Mage sunglasses, they are HOT!! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • OWP eyeglasses, probably because we had a sale. In sun, Oakley NFL. GO BILLS! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Anything made by Tura, always has the style people are looking for young and old. In sun, Rudy Project. Since COVID, I believe people are zeroing in on their hobbies and passions more and looking for items to make those easier and more desirable. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • In optical, Tura and Tuscany. In sunwear, Ray-Ban and Serengeti. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Betsy Johnson opticals and Chemestrie Clips. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The SALT. Gerry, it’s a classic rectangular unisex zyl that comes in two sizes AND eight different colors! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • In optical, Tom Ford. Kate Spade and Costa in both. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • For women, the hottest selling was Betsy Johnson and Argyleculture for men. I think people were looking for something just a bit more exciting after the year we have had. For sun, it was a tie between Smith and Maui Jim this time. Smith has the advantage of snow goggles for our outdoor enthusiasts. — Star Taylor, Richens Eye Center, St George, UT
  • In optical, David Spencer and Europa lines, like Scott Harris. In sun, Maui Jim. Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Silhouette 5521 Next Generation, it is very much a bread and butter frame. It seems to never go out of style. We sell it to college age patients, as well as the normal mature adult age. In sun, the Costa Turrett. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • In optical, styles from L’Amy and Kenmark. — Ken Weiner, OD, Livingston, NJ
  • Erkers 1879. I like them so I force other people to like them! For sun, Maui Jim. They are the best. End of story. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • Modern ophthalmics and INVU suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Johan Von Goisern JVG in both. In ophthalmics the colors are over the top and the sunglasses are simply amazing. — Ron Catterson, Clear View Optix, The Villages, FL
  • ECO Cruz came out as our top seller last month. Even though it was on backorder for part of the month, we sold it more than six times, which is a lot for a single frame in our office.. The smaller fit and sleek design were a win for both men and women! In sun, Maui Jim. All hail the king. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • MODO and MODO clips. — Bethany Cassar, Complete Eye Health, Holland, MI
  • In optical, any Gucci, it did well in sun too. Other ophthalmics were WOOW, Prodesign and Kate Spade; Maui Jim in sun. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Ray-Ban, OVVO and Europa ophthalmics. — Erika Tydor, OD , Shoreline Eyecare, Shoreline, WA
  • MODO and ECO ophthalmics. — Oskaloosa Vision Center, Oskaloosa, IA
  • Oakley in both. Saw a lot of new faces last month — many of whom were between 8 and 18 — who liked the Oakley ophthalmic styles. — Dennis Iadarola, OD Center For Vision Care, Monroe CT
  • Design Eyewear Group did really well for us this December. I think the bright bold colors are something people are looking for after a somber summer and fall. Maui Jim sunglasses continue to be a strong seller for us, a combination of the fresh shapes and the fast turnaround from the lab help keep as a top seller for us. — Christian M. Robertson, Midwest Eye Care, California St
  • Maui Jim in both, the ophthalmics sold because of the styling and the suns because it’s the best vision out of sunglasses and great styling, not to mention some cool mirrors. — Miguel A. Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • In ophthalmics, Taylor Madison, people love the quality and price point; Costa for suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT

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