People loved the lightweight ECO frames with magnetic polarized clips. — Samantha Hornberger, OD, Bright Family Eye Care, Lawrenceburg, IN
From the All-Metal Collection, the Article One Runyon is handcrafted in Italy with recycled stainless steel, titanium nose pads, and hypo-allergenic components. In five colors (Rose shown)with Zeiss sun lenses. MSRP: $315
Anne Et Valentine and Masunaga ophthalmics and the Article One Runyon sun; a great shape at a good price. — Jason Klepfisz, OD, Urban Eye Care, Phoenix, AZ
- The TOMS Perretta Pink Crystal, it’s a great unisex style in a great color at a great price. But it comes in many colors and they all sell great. The Kering Gucci GG0062S in the traditionally green and red color. It’s an all-around classic aviator with timeless style. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
Top-selling vision brands in December
Eyeglasses
Tom Ford (5), Ray-Ban (4), Kate Spade (3), Lafont (3), Lilly Pulitzer (3), Oakley (3), OVVO (3), Anne et Valentine (2), Carrera (2), Catch London (2), Coco Song (2), Draper James (2), ECO (2), Etnia Barcelona (2), Gucci (2), MODO (2), NW77th (2)
Sunglasses
Maui Jim (14), Ray-Ban (11), Oakley (5), Randolph Engineering (3), American Optical (2), Costa (2), Gucci (2), Kate Spade (2), Rudy Project (2), Tom Ford (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.
- Maui Jim sunwear. — Joanne Larson, OD, Palmer Family Eye Care, Easton , PA
- Kate Spade ophthalmics, Michael Kors suns and Oakley in both. — Anna Brown, Family Eyecare, Campbellsville, KY
- Draper James eyeglasses, Ray-Ban suns and Tom Ford in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
- Costa suns since we posted about a sale online. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
- Our private label frame line made in house — Optical Kitchen — has been amazing. Great sales and crazy margins. The American OpticalSaratoga reimagined for Santa was a fun sun frame. It was a one-off piece we made and got a lot of attention. — Kevin Count, Prentice Lab, Glenview, IL
- Etnia Barcelona frames because of color and price. Maui Jim suns day in and day out but it might also be the fact the opticians had sales incentives from the company. — Heather LeClaire, Binyon Vision Center, Bellingham, WA
- The Tom Ford 5709 and 5763 both in red. The Adidas 0016 in white, it’s great for cycling and running and we have a strong client base of healthy people who stay active. The American Optical Saratoga did well in ophthalmic and sun in the Tortoise and Tortoise Demi. — Mallory Haun, MetroSpecs Optical Shop, Fayetteville, NC
- We did very well with the Lilly Pulitzer line; we had not had it in the store for years but just brought it back and it’s selling like hotcakes. Maui Jim suns, they have some new women’s styles that are super light that are doing very well in prescription and non. — Julie Uram, Optical Oasis, Jupiter, FL
- ProDesign glasses because of their unique style and colors; they’re well-made and available mainly in office. In sun, Ray-Bans , the classic, timeless styles. — Scott Mann, OD, INVISION, Christiansburg VA
- Coco Song and Under Armour ophthalmics. — Rick Rickgauer, Vision Associates, Girard, PA
- Gucci and Tom Ford opticals, Ray-Ban in both. — Danielle Doniver, Heritage Optical, Detroit, MI
- Lilly Pulitzer eyeglasses, and the Ray-Ban Stories sunglasses by a country mile. People love new tech and they love being the first with it. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
- Taylor Madison and OVVO opticals and Costa suns since I am selling it off. — Dorothy Reynolds, Eyes on Fairfield, Fairfield CT
- Tom Davies and Catch London frames, they have such great shapes and colors. — Kristina Jordan, The Eye Site, Mishawaka, IN
- Europa and Westgroupe lines, great colors and styles, Ray-Ban sunglasses. — Pam Peters, Midwest Eye, Downers Grove, IL
- The Guess GU2796/V, it’s a nice metal two tone style for women. The ECO Denali, a pretty zyl with an optional sun clip; it offer’s great versatility. For sun, the Ray-Ban 3025 Aviator, a classic with many options available in terms of eye sizes and colors, and the Tom Ford FT 0862/S, a zyl front with metal temples that is very stylish and well made. — Sonja Franklin, OD, Modern Eyes, Austin, TX
- GX Gwen Stefani did well this past month; a mix of metals and zyls in multiple styles. The Versace aviator suns did strong to thanks to HSA account spenders. — William Chancellor, Eye Can See Eyewear, Forsyth, GA
- Legre opticals because they’re lightweight and good colors; Maui Jim sunglasses. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
- Ted Baker because the line has something for literally every fit and Maui Jim suns … duh. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
- The Gant 4081, Scott Harris 710, 002, and Michael Ryen 362; in sun, the Ray-Ban New Wayfarer. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
- The Shuron Freeway , it’s from a great American company where you can get eyewear and steering wheel covers! The Freeway is a classic “Birth Control Glasses” in four eye sizes, three bridge sizes, five temple lengths with cable available! Oh yeah, and six colors including basic Ebony and Black Fade. How can you go wrong? — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
- Erkers 1879, especially the Nealon. It’s our lowest priced line and did exceptionally well with people using insurance benefits and flex money, mainly as a second pair. In sun, — Maui Jim. Steve Burek, Metro Eye, Milwaukee, WI
- The Serengeti Bergamo with the 555nm polarized lens. — Ron Catterson, Clear View Optix, The Villages, FL
- The MCM2697 in Black. The shape and brand attract both younger and older clientele. In sun, the Maui Jim Perico in tort. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
- Carrera opticals, Oakley suns, and Kate Spade in both. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
- Tom Davies new line, Catch London , and Under Armour suns. — Heather Aites, Family Vision Center, Westminster, CO
- Lindberg, Face á Face, MODO, State and Lafont in ophthalmics. We do mostly custom suns. — Pablo E Mercado, Highland Eye Boutique, Alpharetta, GA
- Ellen Tracy opticals and Dragon suns. — Janet Cole, Dr. Pattison Family Eyecare Center, Roseville, CA
- The Raen Marin, MODO, Garrett Leight Winward , and la Eyeworks, Whirlybird and Walnut. Travis LeFevre, Krystal Vision, Logan, UT
- The Adin Thomas 458 and 520 and the Ray-Ban 6335 and 8906. In sun, Oakley . — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN
- OVVO, NW77th and Kala ophthalmics, TacticalRx, Spy and Randolph Engineering suns. — Bret Hunter, Sports Optical, Denver, CO
- Tura Titan Flex. — Lindsey Pulford, Insights Eyecare, Manhattan KS
- Lafont and David Spencer eyeglasses and Maui Jim Suns. — Kerri Elizabeth Bouravnev, Bergh-White Opticians, Springfield, IL
- Tom Ford eyeglasses are HOT! Maui Jim sunglasses are bringing the cool! — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
- Prada — new to us — and Europa ’s lines. In sun, Ray-Ban and Maui Jim . — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
- Anne and Valentin frames because we had a great trunk show! Rudy Project suns … it’s the dead of winter here so customers must be planning ahead for spring. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
- Any Etnia Barcelona zyl style! — Scott Keating, OD, Vision Trends, Dover, OH
- We did really well with 141 eyewear as usual. We have developed a following and customers will come back to buy several pair per year. They are just so comfortable and the price is right. People just love the compactness and ease of use of Chemistrie Clips. They will buy multiple clips to keep one in each car, or different color lenses. — Nikki Griffin, EyeStyles Optical, St. Paul, MN
- Draper James opticals, they seem to fit well and we can hardly keep them in stock. Ray-Ban suns. — Katie Billman, Meridian Family Eyecare, Meridian, ID
- Ray-Ban opticals and Maui Jim suns. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO
- We slayed with Adrienne Vittadini petite. — Justin Tenczar, Berkshire Eye Center, Pittsfield, MA
- Lafont and Lilly Pulitzer opticals, Maui Jim suns, and Carrera and Kate Spade in both. — Scott Thielen, North Country Eye Care, West Lebanon, NH
- Hackett ophthalmics and Uber suns. — Chris Gregg, IGH Family Eye Clinic, Inver Grove Heights, MN
- Fila and WOOW eyeglasses and Maui Jim suns. — Amy Ward, Aloma Eye Associates, Winter Park, FL
- Poets Eyewear Coco Song, several styles in the collection were very well received. Maui Jim suns. — Mickey Bradley, Patrick Optical, Fort Worth, TX
- Tom Ford opticals and Gucci in both … December sales tend to be more design house brands. — Steve Nelson, Eye Candy Optical, Cleveland, OH
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
