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ECPs Share their Best-Selling Collections for February 2020

A diverse mix of independent brands did well.




ECPs Share their Best-Selling Collections for February 2020
The Tom Ford Beau (FT0672) sunglasses in acetate with gold colored metal arms and gold signature T logos at the temples. A small gold colored Tom Ford embossed metal logo is featured on each black acetate earpiece.  MSRP: $430

The TOM FORD FT0672/S, it’s a nice Rx-able sun. — Sonja Franklin, OD, Modern Eyes, Austin, TX

ECPs Share their Best-Selling Collections for February 2020

Reinforcing the ever-evolving trend of thin styling, the Turtle is designed with a softer, slimmer profile in classic SALT. styling. Made in Japan in a 4-Base, the Turtle comes in five colors, Matte Ocean Dunes shown.  MSRP: $340

The SALT. Turtle. We love SALT. frames, unbelievably comfortable, classic styling and great for both men and women. We have a husband and wife who wear the same frame and both love it! Kenneth D. Boltz, OD, Dublin, OH

Top-selling vision brands in February

Ray-Ban (7), Scott Harris (4), Oakley (3), Tom Ford (3), Vera Bradley (3), Celine (2), Etnia Barcelona (2), Kate Spade (2), KLiiK (2), l.a. Eyeworks (2), Lafont (2), Lightec (2), MODO (2), Morel 1880 (2), SALT. (2), Seraphin (2), Silhouette (2), Tiffany & Co. (2) (2)


Maui Jim (13), Ray-Ban (13), Costa (5), Oakley (4), INVU (3), Tom Ford (3), Kate Spade (2), Polaroid (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at

  • MODERN OPTICAL, KATE SPADE and HAGGAR in optical because of our billboard advertising. In sun, POLAROID. — Billy Isgett, Eyecare of Florence, Florence, SC
  • We’ve done really well with LULU GUINESS, RAY-BAN, women ophthalmics just love the colors and styles this season. — Julie Uram, Optical Oasis, Jupiter, FL
  • SCOTT HARRIS glasses, great quality and price. KATE SPADE suns because of name recognition and cute styles. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • VERA BRADLEY, SCOTT HARRIS, and TED BAKER opticals and the fun shape and colors made LULU GUINNESS L145 a hot sun seller. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • OLIVER PEOPLES Riley R in Dark Mahogany. This simple little round looks great on so many faces, from teens to the elderly. TIFFANY & CO sunglasses. Everyone loves a little sparkle. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • 141 EYEWEAR’s St. Helens, a lightweight Ultem product in a beautiful contemporary shape. In sun, we brought in TRINA TURK and are having a lot of fun with it. Colorful, fun shapes and a great price point. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • ANN TAYLOR, all styles of women mostly, and Kenmark brands across the board. Our suns are only by prescription these days, nobody really buys them outside of online or the malls. — Ken Weiner, OD, Livingston, NJ
  • ANNE KLEIN and NAUTICA in optical. And if selling one sunglass makes it hottest seller, then NAUTICA. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • OAKLEY Socket 5.0 and Socket 5.5 did very well in optical; while the Flak 2.0 and Holbrook are very solid sellers in sun, mix in the Prizm lens and it’s an easy sale! — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • ANNE ET VALENTIN glasses, great for petite faces and wonderful color combinations. THIERRY LASRY, RES/REI suns, beautiful acetates in ‘oh so wearable’ styles. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • LA EYEWORKS was very strong last month, especially Oslo in c. 923, which is the most amazing red zyl, truly beautiful! We also carry a wonderful collection of Petites from J.F.REY. The PM053 is the perfect little frame that lives large, in plum or dark green it is very nice on a smaller face that wants an oversized look. — Susan L. Spencer, Council Eye Care Inc, Williamsville, NY
  • We had so much fun with the new FACE A FACE Yayoi 1. We had it in two colors and it flew off the board. The bright pink was amazing. The way it made people smile when they tried it was so much fun. Cannot wait to get another frame like this one. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • The EXECES 3144, the ladies just loved it! — Pam Neagle, Austin Eyeworks, Austin, TX
  • Men’s OAKLEY ophthalmics. My rep came in and we bought 30 pieces to restock the board and had to call him one week later to reorder 30 pieces because we sold over 20 in one week. — Scott Keating, OD, Vision Trends, Dover, OH
  • Slight lead by Safilo, thanks to a team effort by KATE SPADE and SMITH … but honestly, it was almost a straight even spread. Very diverse buying. WILEY X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • HARLEY DAVIDSON women’s frames flew off the boards. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • IGREEN, super customizable, super lightweight and funky. SILHOUETTE, a classic that never goes out of style. ØRGREEN, elegant, yet very modern and functional. Z EYEWEAR, a local brand that delivers good quality at a very good price. KLIIK, funky and petite, as well as Prada and Tiffany. It’s been raining a lot over here, so sunglasses have been a little slow. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • ETNIA BARCELONA, MINIMA frames, great style and price, and COSTA suns. — Diana Bishop, Eclectic Eyewear, Austin, TX
  • PARADIGM by Kenmark is flying off the shelves, their rose gold colored frames — every single style we get in stock — are always the first to go! — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • TOM DAVIES, bespoke/customizable and beautiful acetate. CELINE, great for my Gen X’ers. RAY-BAN, new styles really working with Millennials. SCOTT HARRIS VINTAGE, nice simple frames, working with all ages. MAUI JIM suns, unmatched quality on frame and lens. Polaroid, great price point and Ray-Ban suns, the standard go-to for many patients. — David Greening, Astorino Eye Center, Newport Beach, CA
  • MASUNAGA Chord collection, PIERO MASSARO, SALT. opticals, also the SALT. Reiner and RES/REI in suns. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • The big men plastic ENHANCE frames from New York Eye have been a huge hit. That was a need in our Value Package and they fill it perfectly. INVU suns, lightweight and durable, you can’t beat that duo. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Anything by BARTON PERREIRA, but especially the Norton, a classic shape available in a bunch of great colors. — Steve Geis, Metro Eye, Milwaukee, WI
  • LAFONT and L.A. EYEYWORKS any styles the new models for 2020 are awesome. LAFONT sunglasses too. The give a woman a rich distinguished, elegant look. — Ron Catterson, Clear View Optix, The Villages, FL
  • ETNIA BARCELONA and OVVO tied it up last month. Men love the durability and sleek style of Ovvo, and Etnia’s fun new shapes are rockin’ it! INVU suns, they are an easy sell being polarized at a decent price point. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • VERA BRADLEY sales continue to hold strong for women and girls. There are always so many new beautiful styles each time our rep comes into our office and they fly off the shelves. CARRERA for men’s were the hot seller for us this month. With the addition of all their new sleek titanium and carbon fiber styles they are just what men want. SMITH sunglasses continue to do well for both men and women. There are a lot of diverse styles and they are both sporty and sleek looking. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Always MODO! We love our rep Brian he is the best with customer service. MAUI JIM suns now that they are VSP. — Bethany Cassar, Complete Eye Health, Holland, MI
  • TITANFLEX. Good basic men’s style with light weight and durability. Ray-Ban suns, iconic styles with great name recognition. — John LaShorne, Brown County Eye Care, Nashville, IN
  • GUCCI 0135O, because it’s Gucci, TOM FORD’s new styles and classic designs, and REBECCA MINKOFF, new line and price point. In sun, TOM FORD, PRADA and GUCCI. — Melissa Tauriac, OD, Identity Eyecare, Las Colinas,TX
  • COSMOPOLITAN by Match sold a lot! They have really fun colors and well-fitting shapes. — Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
  • CAPRI Peach Tree, people were looking for covered frames. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



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