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ECPs Share their Best-Selling Collections for February 2021

Sunwear for snow conditions saw an uptick.




Ernest Hemingway Eyewear is a vintage-inspired roundup of retro zyls in rich tortoises and classic colors, metal-zyl combinations, and retro round metals. The Ernest Hemingway H4854 is a unisex plastic available in two sizes and eight colors, wheat shown. MSRP: $79.95

The Ernest Hemingway H4854. We created a package with Ernest Hemingway frames, poly and A/R for $95, that allows us to compete with Warby Parker. — Sonja Franklin, OD, Modern Eyes, Austin, TX

Oliver Goldsmith Audrey sunglasses

Named in tribute to the late Audrey Hepburn, these classic and timeless sunglasses remain one of Oliver Goldsmith’s most popular designs. Handmade in Italy using the finest cotton acetate and premium grade UVA/UVB sun lenses, the Audrey is an enduring timepiece of design. MSRP: $365

Oliver Goldsmith Audrey was popular in colors from black to rose quartz. Classics in every color. — Nikki Griffin, EyeStyles Optical, Oakdale, MN

Top-selling vision brands in February

Ray-Ban (7), Kate Spade (4), MODO (4), Lindberg (3), Barton Perreira (2), Draper James (2), Face à Face (2), FYSH (2), Gucci (2), Laibach & York (2), Morel (2), Oakley (2), Original Penguin (2), Prodesign (2), Scott Harris (2), Ted Baker (2), Vera Wang (2), WOOW (2)


Maui Jim (15), Ray-Ban (10), Oakley (7), Costa (4), Nike (3), Etnia Barcelona (2), FYSH (2), Kate Spade (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at

  • Ray-Ban still leads the pack. At this time nothing can compete with them. We are in the Gulf Coast area. There are a lot of fishermen who love Costa for both fresh and salt water fishing. We do mostly RX’d suns. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • We recently brought in Nifties by Design Eyewear Group and we can’t keep them in stock. It’s a fun and hip line for our petite patients. Woow suns! Everyone loves the fun shapes and colors. — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • MODO, lightweight, and it was also our featured frame of the month. Etnia Barcelona new suns! — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • Laibach & York hands down, the Paris and Amsterdam to be specific. It’s winter here what are sunglasses? — Kevin Count, Prentice Lab, Glenview, IL
  • Ovvo, Orgreen, iGreen, Nike and Puma in optical. Maui Jim and Ray-Ban in sun. — Pablo E Mercado, Optima Eye Care, Alpharetta, GA
  • Life is Good and Vera Bradley in optical. Maui Jim and INVU in sun. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • SabineBe and Lindberg glasses. — Julie Kubsch, Specs Around Town, Bloomington, IL
  • Prodesign, Modo, Barton Perreira and SALT. glasses; Costa suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • Draper James, Furla and Original Penguin in optical. Nike and Furla in sun. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Nice variety of frames selling in all brands, people are more comfortable coming in and the weather has been nice. For sun, Cazal for men, Etnia Barcelona, Maui Jim and Ray-Ban. We’re starting to see more women’s fashion sun wear — Johann von Goisern and FYSH — going to new homes. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Anne Klein, Bebe and Draper James, are always good sellers in our office. February was a month of variety, all of the sunglasses sold were from different lines. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The Ted Baker TM502, Oakley Tie Bar and TOMS Lia in optical. The Oakley Conductor 6 in sun. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • Taylor Madison glasses. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • Caroline Abrams, Face à Face, Lindberg and Blackfin in optical. Tom Ford glasses with magnetic clips. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • Face à Face, the new stock order is awesome. In sun, Vuarnet, so classic. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Minima in both. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Lilly Pulitzer glasses, Maui Jim suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Carolina Herrera and Police glasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • Safilo‘s Saks Fifth Avenue for women and TLG by L’Amy for Men. TLG is light and men tend to prefer the titanium frames. The Saks Fifth Avenue frames sold well because they are discounted since Safilo will no longer be carrying that line. Maui Jim suns! — Star Taylor, Richens Eye Center, St George, UT
  • The Fubu Buffalo in optical and Fubu in suns. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • Bella Eyewear and Valentino in optical, and Ray-Ban in both. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • Safilo Adensco in optical and Ray-Ban in sun. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • Really broad mix in both. Everything from budget to our refreshed Ray-Bans to independent. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Kate Spade is all the rage this month! We can’t keep the pastel colors in stock. The number one best seller is the Hermione frame in the blue color. For sun, Kate Spade again and Carrera for the men. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Tiffany opticals, especially any style with crystals and color black with Tiffany blue inside. For sun, Oakley with deep water lenses. — Scott Keating, OD, Vision Trends, Dover, OH
  • FYSH and Scott Harris in optical, Kate Spade in sun. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • No specific optical line but Maui Jim suns. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • Gucci and Tom Ford in optical; Oakley in sun. — Danielle Doniver, Heritage Optical, Detroit, MI
  • Morel opticals, lightweight and great quality. Maui Jim suns for all that bright snow! — Pam Peters, Midwest Eye, Downers Grove, IL
  • NW77th, MODO, and Laibach & York opticals. Serengeti and Rudy Project suns. RAEN in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • Barton Perreira Falana, a chunkier ladies rectangular zyl that is a modern take on a cat-eye. In sun, the Maui Jim Lotus, a funkier ladies zyl available in several cool colors. — Steve Burek, Metro Eye, Milwaukee, WI
  • All Jimmy Choo. People like the styling and Ray-Bans are so pre-pandemic. Coach sunglasses. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • SALT., independent lines do well with us. Also Nine West and Kate Spade, they’re a good price point for insurance and with having two female docs, we see a lot of female patients. In sun, Maui Jim is our main sun brand but also SALT. — Laura Miller, Northwest Hills Eye Care, Austin, TX
  • Altair, Marchon, Ray-Ban, Sillouette and Oakley. Good selection of optical styles and colors. For sun, Ray-Ban, Oakley and Nike, good styles and colors. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Tommy Hilfiger did well for men’s ophthalmic last month, Ray-Ban sun. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Original Penguin is doing great, as is Celine. Wiley X suns. — David Greening, Astorino Eye Center, Newport Beach, CA
  • Betsey Johnson Fierce in leopard. We have seen interest in eccentric frame patterns and colors during this period of wearing masks. People are refraining from spontaneous activities, travels and events so they are choosing wild frame patterns they usually would not select. Vera Bradley Sunwear was a very popular collection in February. Several customers are selecting patterns and colors that resembles Spring and warm weather. — Kate Broeckelman, PrairieStar Health Center, Hutchinson, KS
  • Champion ophthalmic is selling well right now. SMITH is our sunwear best seller. We just recently started displaying SMITH goggles to get ready for Spring ski season in Colorado. — Heather Aites, Family Vision Center, Westminster, CO
  • Vera Wang opticals and Oakley suns. — Sarah Montes, Hockemeyer Family Eye Care, New Haven, IN
  • Scott Harris and WOOW. We have expanded these lines and gone deep in the brands. Costa sunwear. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Ray-Ban in both. — Dierdre Fogle, Eyetopia Eyecare, Littleton, CO
  • Marc Jacobs ophthalmic. The newest styles, colors and price point combined, helped make this a top seller. Maui Jim suns, as a Peoria business that shouldn’t be surprising! — Don Stahl, Bixby Eye Center, Peoria, IL
  • David spencer opticals, Maui Jim suns and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • The ECO Cruz is always a great option for men with a smaller PD. This is our go-to line because of the quality, price point and availability of clip on sunglasses! — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • Kate Spade — any style — WOOW and Prodesign in optical. Maui Jim suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Morel Lightec opticals and Costa sunglasses. — Robert M Easton Jr. OD, FAAO, Oakland Park, FL
  • We are currently selling a lot of Ted Baker styles and some of the new 3D carbon MODO frames. They’re lightweight and the bright colors are moving well. Now that we are in sun season and everyone in Colorado is busy skiing, hiking and cycling, we are moving a lot of Oakley sport frames. The new Sutro, Sutro Lite and Jawbreaker remain our top sellers. — Becky Furuta, Avenue Vision, Golden, CO
  • Vera Wang optical. Maui Jim suns. We took time to educate some of the marketing groups we frequent on exactly why these lenses are spectacular! We also had all of our staff take the training, and get a pair, so we would have walking advertisers. — Sarah Montes, Hockemeyer Family Eye Care, New Haven, IN
  • Kate Spade was a big seller for the ladies, they have some fabulous newer colors. Maui Jim, customer’s love the absolute wonderful sun lenses they have and the clarity is magnificent. — Julie Uram, Optical Oasis, Jupiter, FL
  • CoCo Song’s updated collection in optical. In both, Gucci, which always does well, and FYSH, which is a good line with a great rep. — Steve Whitaker, Whitaker Eye Works, Philadelphia, PA
  • Elasta glasses, Nike suns. — Chris Gregg, Inver Grove Heights, Family Eye Clinic, Inver Grove Heights, MN
  • Our high end lines did really well, leading with Lindberg. — Jon Ducote, Reimbold Eye Group, Alpharetta, GA

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